Suez Canal Report - August 2015

Celebration Report

Private & Confidential. By MediaSci Research Department. August 9th. 2015 Presented by,

Table of ContentExposure (Breakdown By Share Of Topics) 3

Exposure (Breakdown By Day / Topic) 4

Mentions (Breakdown By Day) 5

Engagements (Breakdown By Day) 6

Top Engaging Posts & Its Impact 7

Potential Reach (Breakdown By Day) 11

Sentiment Analysis (Breakdown By Share Of Sentiment) 12

Sentiment Analysis (Breakdown By Day) 13

Sentiment Analysis (Breakdown World Map) 14

Keywords Associated With The Topics (Breakdown By Day / Top 10 Keywords) 15

Keywords Associated With The Topics (Breakdown By Sentiment) 16

Top 10 Influencers (Breakdown By Top Reached) 17

Top 10 Influencers (Breakdown By Top Engaged) 18

Top 10 Influencers (Breakdown By Top Positive Posts) 19

Top 10 Influencers (Breakdown By Top Negative Posts) 20

Posts Breakdown By Top County 21

Posts Breakdown By Language 22

Posts Breakdown By Gender 23


81.20%

15.30%

3.50%

The 3 Topics Were Mentioned 315K Times In The Past Week. The Pie Chart Represents The Breakdown For Each Topic

#بتفرح_مصر افتتاح قناة السويس الجديدة #SuezCanal

The chart shows the

usage of each topic for

the past week:

#SuezCanal

افتتاح قناه السويس

بتفرح_مصر#

Exposure (Breakdown by Share of Topics)


0 20000 40000 60000 80000 100000 120000 140000 160000

#بتفرح_مصر

افتتاح قناة السويس الجديدة

#SuezCanal

#بتفرح_مصر افتتاح قناة السويس الجديدة #SuezCanal

9-Aug 6982 1236 215

8-Aug 12826 2597 889

7-Aug 44510 7160 2453

6-Aug 134851 18896 6748

5-Aug 28515 8810 409

4-Aug 17825 5462 228

3-Aug 10298 3902 180

Number Of Results / Day / Topic Over Week

9-Aug 8-Aug 7-Aug 6-Aug 5-Aug 4-Aug 3-Aug

Exposure (Breakdown by Day/ Topic)


14248

23189

37196

158025

53289

16175

8594

0 20000 40000 60000 80000 100000 120000 140000 160000 180000

3-Aug

4-Aug

5-Aug

6-Aug

7-Aug

8-Aug

9-Aug


Mentions 14248 23189 37196 158025 53289 16175 8594

From Total Results 310.7K Were Mentions. Below Is The Breakdown By Day For The Three Topics

Exposure (Mentions)


188873

185499

284306

783826

365423

76463

21856

0 100000 200000 300000 400000 500000 600000 700000 800000 900000

3-Aug

4-Aug

5-Aug

6-Aug

7-Aug

8-Aug

9-Aug


Engagements 188873 185499 284306 783826 365423 76463 21856

1.9M People Got Engaged With The Posts Related To The Mentioned Topics. Below Is A Breakdown By Day

Engagements

Exposure (Engagement)


The Top Three Engaging Posts, Were Posted By Elwatannews.com And Were Removed After Reaching

34.5M People And Got 23.3k Engagements

Exposure (Posts)


Exposure (Posts)

Reham Saeed Posts Reached 7M And Engaged With 22.4K People


Exposure (Posts)

The below posts were posted by almasryslyoum.com from USA and it got lot of positive

comments.

The 2nd post is about President El Sisi wife being good to people and taking pictures, and Jihan El Sadat that waited for her, etc.


Exposure (Posts)Posts below are talking about Omar Salah, a patient in 57357 hospital. The Posts got 14.8K engagements. Comments were

disabled for by MBC.net


Potential Reach

20,305,914,303

25,417,577,308

36,037,513,301

56,215,198,638

24,700,180,636

11,644,182,924

5,968,416,443

0 10,000,000,000 20,000,000,000 30,000,000,000 40,000,000,000 50,000,000,000 60,000,000,000

3-Aug

4-Aug

5-Aug

6-Aug

7-Aug

8-Aug

9-Aug

Potential Reach = 180.3G

The Number Of Potential Reach Is Huge. Potential Reach Is One Of The Best Ways To Tell If People Are Interested In The Three Topics Of The Study

Or Not. It Allows You To Quantify Not Only The Users The Topic Engaged With, But Also The Followers Of Those Users Who May Have Seen it


Potential Numbers

5,623

264,322

40,961

Share Of Sentiment Of The Three Topics

Negative Neutral Positive

Neutral 85%

Positive 13.2%

Negative 1.8%

Sentiment Analysis is the process

computationally of detecting the

contextual polarity of text. In

other words, it determines

whether a piece of writing is

positive, negative or neutral.


Potential Break down by day

0 20000 40000 60000 80000 100000 120000 140000

Negative

Neutral

Positive

Negative Neutral Positive

9-Aug 180 7737 939

8-Aug 356 13601 2218

7-Aug 966 45001 7322

6-Aug 2982 131776 23267

5-Aug 667 32427 4102

4-Aug 305 21037 1847

3-Aug 167 12813 1268


Share of Sentiment on the world Map


Keyword Associated with the Topic Break down by day

مصر# بتفرح_مصر# السويس قناة قناة السويس افتتاح الجديدة السويس الجديدةقناة السويس

الجديدةقناة#

3-Aug 10429 10208 5548 5358 5127 4484 4517 4347 4223 2487

4-Aug 17866 17632 8362 7695 7554 6983 6814 6450 6195 3838

5-Aug 28976 28304 12741 12211 11530 10918 10606 10147 9905 6433

6-Aug 134723 133806 30873 29687 27702 25536 25102 23159 22441 25340

7-Aug 44315 43867 10256 10023 9433 9169 8778 8152 7957 7346

8-Aug 12610 12518 3347 3246 3165 3240 3188 2865 2817 2076

9-Aug 7146 7074 1859 1820 1787 1627 1585 1455 1432 1557



Keyword Associated with the Topic Break down by day

0 50000 100000 150000 200000 250000 300000

مصر#

بتفرح_مصر#

السويس

قناة

قناة السويس

افتتاح

الجديدة

السويس الجديدة

قناة السويس الجديدة

قناة#

مصر# بتفرح_مصر# السويس قناة قناة السويس افتتاح الجديدة السويس الجديدةقناة السويس

الجديدةقناة#

Negative hits 3958 3922 689 804 602 555 716 538 529 466

Positive hits 36489 36420 5466 4933 4568 4123 3804 3507 3323 4828

No. of total Results 256097 253438 73007 70061 66319 61974 60607 56592 54987 49079

Negative hits Positive hits No. of total Results


Top 10 Influencers (Breakdown By Top Reached)


Top 10 Influencers (Breakdown By Top Engaged)


Top 10 Influencers (Breakdown By Top Positive Posts)


Top 10 Influencers (Breakdown By Top Negative Posts)


Post (Breakdown By Country)

155562

111824

8026

7661

3695

3099

2469

2012

1232

14555

United States

Egypt

UAE

Azerbaijan

Saudi Arabia

Kuwait

United Kingdom

Lebanon

Jordan

Others

UnitedStates

Egypt UAE AzerbaijanSaudiArabia

KuwaitUnited

KingdomLebanon Jordan Others

No. of posts 155562 111824 8026 7661 3695 3099 2469 2012 1232 14555

Top Countries breakdown by number of posts


Post (Breakdown By Language)

Arabic English Azerbaijani Spanish Slovenian Italian French Korean Slovak Other

No. Of Posts 290281 12309 7087 249 199 126 113 102 99 545

290281

12309 7087249 199 126 113 102 99 545

No. Of Posts Per Language


Post (Breakdown By Gender)

62.60%

37.40%

Gender Split

Males Females


Study Methodology

Talkwalker’s unique social data intelligence software was selected to be part of the Twitter Certified Product Program in 2014. Its cutting edge technology enhances the speed and accuracy of decision-making through real-time social media listening and multi-faceted social

media analytics.

The study is made using Talkwalker one of the world’s leading social data intelligence companies.

The study showed one week results from 3rd. Till 9th. Of Aug. 2015

The study scanned the online content for any published post on news websites, magazines & social media post that used one of these 3 topics #SuezCanal بتفرح_مصر#قناه السويس و افتتاح


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Suez Canal Report - August 2015