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Stop Wasting Money on Facebook Ads!#DMF13 by @ransbottyn - The Other Agency
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other Agency
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other Agency
Title TextTitle Text
Title TextTitle Text
I’m Cain Ransbottyn Selfish Arrogant Prick!Entrepreneur
PublisherSpeaker
Angel Investor
Social Media MarketeerSocial Guy
Network GuyProduct PlacerMarketing GuyRobin Hood
Cowboy & NerdRole ModelEvangelist
Pimp & Whore!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
@ransbottyn on twitter?
The Social Guy!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
facebook.com/ransbottynfacebook.com/CainRansbottyn
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
LinkedIn.com/in/ransbottyn
The Network Guy!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
ransbottyn.com
The Product Placer!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
I drove too fast in 2012?
The Marketing Guy!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
My “ZatteVrienden M5” in 2007?
The Cowboy!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
Running number one infotainment website in Belgium!
Founded Zattevrienden.be in 2005!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
Let’s blend a brand new iPhone 3G!
How did we get our attention?
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
Clint.be was born!
Sold Zattevrienden.be to the ThinkMedia Group in 2009!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
Babes in a datacenter?
The Nerd!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
Pan-europe internet network company providingco-location services to high-traffic ranked websites!
RealROOT back in 1998!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
Body Hacker? Cain.be?
The Role Model!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!
Who Am I?
SlideShare.net/ransbottyn
The Evangelist!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyMarketeer’s Favorite Button: “Boost Page”
Facebook Ads is a million business!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyReal Traffic? Engagement?
Which KPI’s? Fans! Likes!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyOptimize and improve FB-budgets!
Budget Cuts?
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyPTAT-ratio > 10% with CoA 6 cent/fan
Customer Case
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyFacebook wants you to buy Premium Ads
Higher CPM price but more qualified
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyThe Bullshit Story
Boost Page/Post?
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyAll about dicksizing!
Customers back on their own?
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other Agencybetter targeting, place of ads, groups, email-lists, audiences
Be Smart, use the Power Editor!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyFacebook knows everything! Privacy is for losers!
How do we do it? Targeting!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyOverlapping in lifestyle - economic situation / interest
Friends of friends are gold!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other Agencynot shown on page, high customization, decent CTA
Hidden posts are the big traffic drivers!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyGo advanced: target your future fans!
Boost a post?
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyOny one place where the action is: the newsfeed!
Placing of the ads?
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyBut that’s the wrong column!
Boost page traffic is in the right column!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyCustom audiences with own emails & UID to target!
Save your audiences to recycle them!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyYou define look & feel!
Manual Conversion Specifications?
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyFor all your social media needs!
The Other Agency?
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyShoot!
Q&A?
@ransbottynfb.com/ransbottynfb.com/CainRansbottyninstagram.com/ransbottynlinkedin.com/in/ransbottyn
blog.ransbottyn.comabout.me/ransbottyn
storify.com/ransbottynslideshare.net/ransbottyn
foursquare.com/ransbottyn
I need the followers,so contact me!
Friday 18 October 13