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How to:Stop Wasting Time in
Talent Acquisition
Holly Fawcett(I have no official job title)
@HollyFawcettlinkedin.com/in/hollyfawcett
We teach recruiters to become Sourcing Ninjas
Current Averages - Candidate Sourcing
Identify
Contact
Engage
Submit
100
10
2
0.25
Current Averages - Candidate Sourcing
Identify
Contact
Engage
Submit
100
10
2
0.25
5 person shortlist2000
200
40
5
Goal Metric - Candidate Sourcing
Identify
Contact
EngageSubmit
100
95
65
22
How do we get there?
1. High search accuracy2. Effective messaging medium3. Engaging messaging4. Strong employer/personal brand
Finding candidates is getting easier!
Channel Marketing Manager
FMCG
Trade Marketing
Dallas, TX
How do we get there?
1. High search accuracy 2. Effective messaging medium 3. Engaging messaging 4. Strong employer/personal brand
How do you get in touch?
What medium do you use to contact cold candidates?
Connect
Here’s what we found…
Connect
38%
30%
21%
6%
4%
(Other)
What response rates are typically achieved?
Connect
32% 34% 26%
Very Low Low Medium High
8%
25%23%30% 22%
24% 37% 22%16%
10% 40% 50%
Finding Phone Numbers
• You know this potential candidate’s
full name
• You know where they work…
google.com/maps
What is the best time of day to call someone?
First thing
What is the best time of day to send an email? 6am
Source: Yesware.com
1.In the message, on the Options tab, in the More Options group, click Delay Delivery
2.Click Message Options 3.Under Delivery options, select the “Do Not Deliver Before” check box, and then click the delivery date and time that you want
But surely people don’t want to be cold-called at work about a job?
What is the Purpose of your Pitch?
How many interactions does it take to close a Candidate?
4 8avg
2
Interrogative: Ask Questions
You, Your, Yours
How do we get there?
1. High search accuracy 2. Effective messaging medium 3. Engaging messaging 4. Strong employer/personal brand
The Science Behind Why Brand Matters
The Science Behind Why Brand Matters
6 Principles of Influence:Reciprocity Commitment/ Consistency Social ProofLikingAuthorityScarcity
Goal Metric - Candidate Sourcing
Identify
Contact
EngageSubmit
100
95
65
22
High search accuracy
Goal Metric - Candidate Sourcing
Identify
Contact
EngageSubmit
100
95
65
22
Right medium, right message
Goal Metric - Candidate Sourcing
Identify
Contact
EngageSubmit
100
95
65
22Strong employer/ personal brand
Holly Fawcett(I have no official job title)
@HollyFawcettlinkedin.com/in/hollyfawcett
