Changing the brand perception of

on

Social Media

Predict & Win Contest(28th March – 6th April 2014)

#StarCJT20

Gratification:

Concept

Objective:● To drive engagement on

Social Channels● To drive traffic to website● To expand brand reach● To increase brand interest

A contest was held on the Facebook Timeline.Participants were asked to predict & answer few questions based on

T-20 cricket match & Star CJ Website. The fans who followed every steps are gratified.

Fans were asked to predict & answer few questions based on T-20 match & Star Cj website with #StarCJT20

What we did..

Teaser post

Prompt answers were received with lots of friend invites It was supported on Google plus

to drive engagement

It was supported on Twitter with constant updates to drive engagement on the Channel.

Contest Posts

Contest Winners

Facebook Statistics

Number of Posts 10 Posts

Total number of likes Total 500 +

Likes per post 140 +

Shares per post 107 +

Total Reach 58500 +

Reach per post 6600+

Facebook StatisticsPost Reach:The number of people who saw your posts.

Likes, comments & shares:These actions will help you reach more people.

Thank You