Changing the brand perception of
on
Social Media
Predict & Win Contest(28th March – 6th April 2014)
#StarCJT20
Gratification:
Concept
Objective:● To drive engagement on
Social Channels● To drive traffic to website● To expand brand reach● To increase brand interest
A contest was held on the Facebook Timeline.Participants were asked to predict & answer few questions based on
T-20 cricket match & Star CJ Website. The fans who followed every steps are gratified.
Fans were asked to predict & answer few questions based on T-20 match & Star Cj website with #StarCJT20
What we did..
Teaser post
Prompt answers were received with lots of friend invites It was supported on Google plus
to drive engagement
It was supported on Twitter with constant updates to drive engagement on the Channel.
Contest Posts
Contest Winners
Facebook Statistics
Number of Posts 10 Posts
Total number of likes Total 500 +
Likes per post 140 +
Shares per post 107 +
Total Reach 58500 +
Reach per post 6600+
Facebook StatisticsPost Reach:The number of people who saw your posts.
Likes, comments & shares:These actions will help you reach more people.
Thank You