Embed Size (px)
Citation preview
1.2.3.4.
1.2.3.
8.10.12.14.15.16.17.18.
Social Network URL Follower Count Average Weekly Activity
Facebook https://www.facebook.com/chipotle
2,801,360 2
Twitter https://twitter.com/ChipotleTweets
742,000 20
Instagram https://www.instagram.com/chipotlemexicangrill
290,000 6
LinkedIn https://www.linkedin.com/company/chipotle-mexican-grill
44,754 0
Chipotle uses twitter on a weekly basis by far the most. The least is LinkedIn. They have not posted on LinkedIn since September, except some hiring announcements.
Source Volume Percentage of Overall Traffic
Conversion rate
Facebook 4,500 unique visits .002% 3%Twitter 2,200 unique visits .3% 4.1%Instagram 1,800 unique visits 2% 1.4%LinkedIn No data No data No data
Facebook drives the most traffic and unique visits, but the smallest percentage of overall traffic.
Age Distribution
GenderDistribution
PrimarySocial Network
Secondary Social Network
Primary Need
Secondary Need
73% 18-30
18% 31-40
5% 41-55
4% 56-80
43% Female
57% Male
47% Twitter
32% Facebook
14% Instagram
7% LinkedIn
60%Facebook
28% Twitter
9% Instagram
3% LinkedIn
Informationon restaurant such as menu items and hours
Pictures of their menu items
Chipotle is extremely popular among the age group 30 and under. Twitter and Facebook are their core social networks and have the most engagement success. People follow Chipotle for restaurant information and pictures of food items
Competitor Name Social Media Profile Strengths WeaknessesMoe’s Southwest Grill
https://www.facebook.com/moessouthwestgrill
-More frequent posts-Interesting posts-time lapse
-Less engaging posts
Tijuana Flats https://www.facebook.com/tijuanaflats
-More deals-More personal posts
-Less professional branding
The most frequent presence on Facebook is Tijuana Flats, the smallest chain of the three. Chipotle and Moe’s were similar with their post frequencies and types of posts. Chipotle’s branding is slightly more appealing.
KPIs Key MessagesNumber of Facebook followers Healthy and fresh eatingNumber of Twitter followersNumber of Instagram followers
••
••
••
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Source Volume Percentage of Overall Traffic
Conversion Rate
Facebook 4,500 unique visits+8% growth
.002% 3%
Twitter 2,200 unique visits+4% growth
.3% 4.1%
Instagram 1,800 unique visits+10% growth
2% 1.4%
LinkedIn No data No data No data
Social Network URL Follower Count Average Weekly Activity
Facebook https://www.facebook.com/chipotle
2,801,360+10% growth
2
Twitter https://twitter.com/ChipotleTweets
742,000+4% growth
20
Instagram https://www.instagram.com/chipotlemexicangrill
290,000+7% growth
6
LinkedIn https://www.linkedin.com/company/chipotle-mexican-grill
44,754+1% growth
0
