Social Media withinNorthwestern Technologies

Corporate Emergence 

Current Environment

Effective Capitalization

Closing

AGENDA

Transformation of Communication

Public Relations

Employee Blogging

Corporate Emergence

The New Economy

Consumer Influence

“Opting in”

Current Environment

Facebook and Twitter

Blogs and Forum Boards

CSR’s

Northwestern Technologies; Capitalization Mandates

Closing

Questions?

Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the socialmedia ecosystem. Business Horizons, 54(3), 265-

273. Key, R. (2005). How the PR Profession Can Flourish in

thisNew Digital Age: Why You Must Challenge Old PRModels. New York: Public Relations Tactics.

Qualman, E. (2013). Socialnomics how social mediatransforms the way we live and do business,2nd edition (2nd ed.). Hoboken, N.J.: John Wiley & Sons.

References

Tsai, W. (2001). Knowledge Transfer In IntraorganizationalNetworks: Effects Of Network Position AndAbsorptive Capacity On Business Unit InnovationAnd Performance.. Academy of Management Journal,44(5), 996-1004.

Weber, L. (2007). Marketing to the social web: how digitalcustomer communities build your business. Hoboken, N.J.:John Wiley & Sons.

Wright, D., & Hinson, M. (2008). How Blogs and Social Mediaare Changing Public Relations and the Way it is Practiced.Public Relations Journal , 2(2), 4.

References