NORTHWESTERN TECHNOLOGIES

LET’S TALK SOCIAL MEDIA MARKETING

WHAT IS SOCIAL MEDIA MARKETING?

•Utilizes social networks

• Alternative to static content

•Growing, changing, sustainable

?!

HISTORY OF SOCIAL MEDIA

•BBS

•Online services

• Internet forums

• Social networks

WHY SMM WORKS

• Plethora of networks

• Leveraging “network effect”

•Conversion rates

•Brand reputation

WHY SMM WORKS (cont’d)

•Customer support

•Damage control

IS SMM RIGHT FOR NORTHWESTERN TECHNOLOGIES?

• B2B engagement

• Increase revenue

• Reduce costs

•Customer acquisition

CONCLUSION

Where will you begin

your SMM journey?

REFERENCES

Armstrong, D. (2013, May 16). How Dell Mobilized a Disciplined Army of Social Media Ambassadors. ITSMA Marketing Strategist. Retrieved from

http://www.itsma.com/ezine/dells-social-media-strategy-2/

Barker, M. S., Barker D. I., Bormann, N. F. & Neher, K. E. (2012). Social Media Marketing: A Strategic Approach. Mason, OH: Cengage.

Borders, B. (2009, June 2). A Brief History Of Social Media [Web log post]. Retrieved from

http://copybrighter.com/history-of-social-media

Chapman, C. (2009, October 7). The History and Evolution of Social Media [Web log post]. Retrieved from

http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/

Davidson, S. (2013, May 23). Where Do Marketers Get Customers? [Data] [Web log post]. Retrieved from

http://blog.hubspot.com/where-do-marketers-get-customers

Funk, T. (2012). Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program. New York, NY: Apress.

Schultz, R. J., Schwepker, C. H., & Good, D. J. (2012). AN EXPLORATORY STUDY OF SOCIAL MEDIA IN BUSINESS-TO-BUSINESS SELLING: SALESPERSON

CHARACTERISTICS, ACTIVITIES AND PERFORMANCE. Marketing Management Journal, 22(2), 76-89.

Social Networking Reaches Nearly One in Four Around the World. (2013, June 18). eMarketer Daily. Retrieved from

http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976