Upload
burt-lum
View
220
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Social Media Tools for Disasters presentation given at the Hawaii Emergency Preparedness & Homeland Security Workshop on Oct. 22, 2013. It was part of panel on Media Behind the Scenes.
Citation preview
The Role of Social Media in Disasters
Burt LumOctober 22, 2013@[email protected]
The nature of social media
Web 1.0●Management in Control●One Way - Delivering the
Message●Repeat the Message●Control the Message●Educate●Organization Creates Content
Web 2.0●Community in Control● Two Way - Being Part of the
Conversation ●Adopt the Message●Focus on the Community Voice● Influence, collaborate●User created content, co-create
5 Trends in Disaster Management
1. Everything Happens at Lightning Speed2. People Demand Hyper-Transparency3. Dialog is important in Message Delivery4. Need to establish Trusted Sources5. Misinformation and Rumors Travel at Viral
Speeds
Social Media in the EM Cycle
Levels of EngagementMonitor
● Gather information during the response or recovery phase● Identify gaps in response● Understand how opinion of your organization is forming● Identify improvements to the response● Identify people and/or communities in need● Improve situational awareness
Respond● Increase speed of rumour log addressing (e.g. addressing inaccuracies and
misinformation)● Create a targeted response● Request specific, required information● Build trust between your organization and the public
Engage● Consult with your community● Obtain in-depth feedback on response and information provided
Touchpoints
● Know where your audience is.● Know how reach them.● Continue to engage with them.
Monitor
● Search sites using hashtags & keywords● Identify people & communities in need● Improve Situational Awareness● Collaborate
TweetTracker
The Hawaii VOST (Virtual Operations Support Team) primary activities during an emergency include:
● Helping to post and retweet information from verified sources regarding the emergency.
● Monitoring social media for incidents of distress, danger and system failures.
● Monitoring social media for erroneous reports, misinformation and rumors.
● Set up a Listening Post program● Get management buy-in on the importance of
social media● Identify the top online influencers (and begin
building relationships)● Know how you will “speak” online (e.g. Twitter,
Facebook, YouTube, etc.)● Establish Social Media Engagement Guidelines
across your organization
Keys to Digital Crisis Management
Mahalo!
Burt Lum@[email protected]