Social Media Success Stories

It’s My Party and I’ll Post if I Want To or

How I used a picture of my pastor naked to pack the church

Social Media Success Stories Viqui Dill @viqui_dill

InterChange Conference #InterChangeNE @STCNewEngland #STCorg

Icebreaker: Who are you?

• Who are you? • How do you use social media?

@viqui_dill @STCNewEngland #STCorg #InterChangeNE

Agenda: What’s really going on?

• What is EdgeRank?• Facebook story #1• Facebook story #2• Other social media sites


Expectations: What do you want to chat about?

• Have fun• Get out on time• Hear stories • Learn new ways to connect • Off topic at least once • How to manage the insane number of SM outlets • What are the superpowers of each tool • Marketing, pushing out, boost the signal


Social Media is big big big

• My town is a facebook town • Our industry is a twitter and LinkedIn industry• It’s free • Use it wisely


What is EdgeRank?

• EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed.http://www.whatisedgerank.com/


http://www.whatisedgerank.com/

How do we leverage EdgeRank?

• Affinity is user-to-user – The more users tagged in a post, the more

chances you have of triggering an appearance in the News Feed of another user

– Tag as many users as apply to a post



• Weight is heavier for photos and video than for text – Create a meme instead of just typing the message – Create a meme in which you can appropriately tag

users



• Time decay depends on the best times to catch users on Facebook – Check your insights for times of day – Check your insights for days of the week


Story #1: Naked Chris

• Objective: – Get every seat at Chris’ licensing celebration full

• Gameplan– Create a bunch of crazy meme invitations – Tag a bunch of folks in the memes – Post them regularly


Current reality

• Link only post reached 36 people– 1 like – 0 comments


• Naked Chris meme – 3 tags– Link to event

• Results – 13 comments – 27 likes – 428 interactions

Crazy meme #1


• Naked Chris meme – 3 tags– Link to event

• Results – 13 comments – 27 likes – 428 interactions

Crazy meme #1


Crazy meme #2

• American Gothic meme– 1 comment – 7 likes – 141 interactions


Crazy meme #3

• Dog poker meme– 8 likes – 6 comments – 232 interactions


Crazy meme #3

• Dog poker meme– 8 likes – 6 comments – 232 interactions


Crazy meme #4

• Scream meme– 2 likes – 1 comments – 92 interactions


Crazy meme #5

• Napoleon meme– 4 likes – 2 comments – 169 interactions


Crazy meme #6

• Dos Equis meme– 8 likes – 2 comments – 159 interactions


Crazy meme #7

• Lottery ticket meme– 5 likes – 3 comments – 72 interactions


Crazy meme #8

• Fake ID meme– 3 likes – 3 comments – 145 interactions


Let’s look at a graph

• Naked Chris FTW!

12/4/1

2 6:48 AM

12/3/1

2 4:53 PM

12/2/1

2 7:05 PM

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2 6:52 PM

12/2/1

2 3:00 AM

12/1/1

2 9:59 AM

11/30/1

2 10:01 AM

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2 3:00 AM

11/29/1

2 11:00 AM

11/28/1

2 8:24 PM

11/28/1

2 2:02 PM

11/27/1

2 11:41 AM

11/26/1

2 7:12 PM

11/26/1

2 6:52 AM

11/25/1

2 7:42 PM

11/24/1

2 7:46 PM

11/24/1

2 7:41 PM

11/24/1

2 11:00 AM

11/21/1

2 6:00 PM

11/20/1

2 10:22 AM

11/20/1

2 4:59 AM

11/19/1

2 10:37 PM

11/19/1

2 6:20 PM

11/18/1

2 7:43 PM

0

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Lifetime Impressions


And we filled the room!


Story #2: Singing for the homeless

• Objective– Get 100 voices in the choir – Invite people to the concert– Raise money for WATTS

• Gameplan – Get the community on board – Photos with tags of rehearsals– Countdown to concert day – Infographic shape experiment


Overcoming the mindset


• Facebook is not evil • Facebook is not a toy

Get the team on board!

• Preaching to the choir: – Everybody has a favorite communication language. – Tower of Babel

Communication isn’t easy anymore. http://www.biblegateway.com/passage/?search=Genesis+11&version=NIV

– Day of Pentecost It’s a miracle. We all hear the good news in our own favorite communication language. http://www.biblegateway.com/passage/?search=Acts+2&version=KJV @viqui_dill @STCNewEngland #STCorg #InterChangeNE

http://www.biblegateway.com/passage/?search=Genesis+11&version=NIV

http://www.biblegateway.com/passage/?search=Genesis+11&version=NIV

http://www.biblegateway.com/passage/?search=Acts+2&version=KJV

http://www.biblegateway.com/passage/?search=Acts+2&version=KJV

Get the team to join in!

• Users more likely to react (Like or comment) than post a new status – Like the page – Connect with me– Tag yourself – Repost


Rehearsal photos

• Tag everyone • Post real time • There’s room for you,

come have fun with us.


Countdown memes

• Generate some tension • Schedule posts daily


Good results

• Interactions – Up from 50 to 300

• Choir participation – Up from 50 to near 100

• Concert attendance – Full house

• Fundraising – $3000 to WATTS


Twitter

• Get the community on board • Use a hashtag – Use lots of hashtags

• Tag with @handles • Schedule tweets


LinkedIn

• Professional networking • Emailed notifications – STC members prefer to hear news via email

• Less likely to be blocked at work


Other Social Media Outlets

• Pew Internet http://www.pewinternet.org/


http://www.pewinternet.org/

http://www.pewinternet.org/Reports/2013/Social-Media-Update/Main-Findings.aspx

Expectations?

• Did we meet your expectations today?


Questions/Feedback?


Thank you!


Connect with me

• Read the bio http://www.stcwdc.org/bios/dill_bio.shtml

• Email [email protected]

• @viqui_dill https://twitter.com/viqui_dill

• Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5

• Slidesharehttp://www.slideshare.net/viqui_dill

• Facebook https://www.facebook.com/viqui.dill


http://www.stcwdc.org/bios/dill_bio.shtml

mailto:[email protected]

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