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In this presentation we will look at how customers in the broadcast and media space are using AWS to innovate and serve their content to end users in new ways. We will cover how AWS is being used for media creation, storage, processing, delivery, and monetization of content. After the session you will understand how to apply these technologies and techniques to your own business.
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@alexsinner
Media Success Stories from the CloudAlex Sinner – Solutions Architecture
AWS Global Infrastructure
10 Regions
25 Availability Zones
>50 Edge Locations
Media Use Cases in the Cloud
Content Creation Storage Processing Distribution Monetization
CONTENT CREATION
4 MONTHSTO CREATE ALIEN LANDSCAPES
1.7 MILLIONRENDERING HOURS
AMAZON EC2ELASTIC COMPUTE CLOUD
GPU INSTANCES
G2CG1
1x NVIDIA Kepler GK1048 vCPU (Intel Xeon E5-2670)
2x NVIDIA Fermi M205016 vCPU (Intel Xeon X5570)
$0.65/h
$2.10/h
ON A SINGLE INSTANCE
COMPUTE TIME: 4hCOST: 4h x $0.65 = $2.60
ON MULTIPLE INSTANCES
COMPUTE TIME: 1hCOST: 1h x 4 x $0.65 = $2.60
STORAGE
ADDING
20,000 TRACKS/DAY
TO CATALOGUE
AMAZON S3SIMPLE STORAGE SERVICE
SPEED & AGILITYINFRASTRUCTURE IN MINUTES, NOT WEEKS
ELASTIC CAPACITYNO NEED TO GUESS CAPACITY REQUIREMENTS
AND OVER-PROVISION
Waste
Customer
Dissatisfaction
Actual demand
Predicted Demand
RIGID
Actual demand
ELASTIC
SELF HOSTING
MEDIA PROCESSING
VIDEO FACTORYTRANSCODING WORKFLOW
Video Factory – Workflow
SDI Broadcast Video Feed
x 24
Playout Data Feed
Broadcast Encoder
Live Ingest Logic
Amazon Elastic Transcoder
ElementalCloud
DRM
QC
Editorial Clipping
MAM
Amazon S3Mezzanine
Time AddressableMedia Store
Amazon S3Distribution Renditions
RTPChunker
Transcode Abstraction
Layer
Mezzanine
Playout Video
Transcoded Video
Metadata
SMPTE Timecode
Mezzanine Video Capture
Why Use the Cloud?
• Up to 24 channels, 6 days a week• A perfect pattern for an elastic architecture
Off-Air Transcode Requests for 1 week
AMAZON ELASTIC TRANSCODER
SCALABLE, MANAGED TRANSCODING SERVICE
CONTENT DISTRIBUTION
ARCHITECTURE
AMAZON CLOUDFRONTCONTENT DELIVERY NETWORK
ANALYTICS & MONETIZATION
DIGITAL SERVICES(VOD, GAMES, SOCIAL, etc.)
=> BIG DATA
Who are my customers ? What do people really like ?What is happening socially with my products ?Where do people consume my products ?What else might they be interested in?
UNDERSTANDYOUR CUSTOMER
« Using AWS, we can analyze live viewer data in 60 minutes to deliver targeted ads during a program »
Sanjeev BalaHead of Data Planning & Analytics
Channel 4
AMAZON ELASTIC MAPREDUCE
MANAGED HADOOP CLUSTER
Media Use Cases in the Cloud
Content Creation Storage Processing Distribution Monetization
FOCUS ON BUSINESS
NO UNDIFFERENTIATED HEAVY IT LIFTING
QUESTIONS?
3.B16
