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Infant Careon Social MediaAug 1st – Sept 30th 2016
Infant Care : Social Media Report
This Report looks at how
Infant Care Brandsperformed on Social Media between
Aug 01, 2016 - Sep 30, 2016
Comparison of
“Infant Care"Facebook Pages
Aug 01, 2016 - Sep 30, 2016
Philips Avent had the largest fan base of 2,724,139 while Munchkin showed the highest fan growth of 6.05%.
-12.0%
-10.0%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Gro
wth
%
Number of Fans
Nuk-USA Medela Dr Brown Baby Tommee Tippee North America(US) Munchkin nubyusa Philips Avent MAM USA
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Philips Avent MAM USA Tommee Tippee
North America(US)
Medela nubyusa Munchkin Dr Brown Baby Nuk-USA
France Egypt United States Countries < 2% Mexico Argentina Spain Turkey Other Countries United Kingdom
Fans - Geography
Nuby USA had the highest PTAT of 12.30% as a percentage of its average number of Fans during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Pe
op
le t
alk
ing a
bo
ut
(as %
of
Fa
ns)
Average Number of Fans
Nuk-USA Dr Brown Baby Medela Tommee Tippee North America(US) Munchkin nubyusa Philips Avent MAM USA
Conversations
Nuby USA published the greatest number of posts (182) and had the highest average engagement, with a score of 896.
0 20 40 60 80 100 120 140 160 180 200
0 100 200 300 400 500 600 700 800 900 1000
Nuk-USA
Medela
Dr Brown Baby
Tommee Tippee
North…
Munchkin
nubyusa
Philips Avent
MAM USA
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Nuby USA received the most number of Likes (66,904), the most number of Comments (17,820) and the most number of
Shares (51,593).
0K 10K 20K 30K 40K 50K 60K 70K 80K
Nuk-USA
Dr Brown Baby
Medela
Tommee Tippee North America(US)
Munchkin
nubyusa
Philips Avent
MAM USA
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsMAM USA
29-SEP-16, THU 12:35PM
Two of the most emotional moments of
parenthood for parents of more than one
happen when your second ..
ENGMT. LIKES COMMENTS SHARES
1,000 25,832 2,576 5,417
Medela
27-SEP-16, TUE 9:20AM
Breastfeeding isn't always as pretty and
glowy as the latest celebrity ""brelfie""
makes it look. In ..
nubyusa
15-SEP-16, THU 9:00PM
#Truth
ENGMT. LIKES COMMENTS SHARES
1,000 10,025 1,309 924
ENGMT. LIKES COMMENTS SHARES
1,000 1,242 24 1,789
Most Engaging Brand Postsnubyusa
12-SEP-16, MON 10:17AM
The struggle is real! ????
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 565 176 1,887 Positive
Medela
04-SEP-16, SUN 10:14AM
Hey, mama. Remember to breathe. And
remember to love yourself.
nubyusa
23-AUG-16, TUE 10:37AM
Truth!! ????????
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 10,568 83 2,183 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 1,602 171 3,221 Positive
Munchkin's Facebook Page saw the highest number of Fan posts (280).
0 50 100 150 200 250 300
Nuk-USA
Medela
Dr Brown Baby
Tommee Tippee North America(US)
Munchkin
nubyusa
Philips Avent
MAM USA
Number of Fan Posts
Fan Posts
Munchkin received the highest percentage of Positive Sentiment (64.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Nuk-USA
Medela
Dr Brown Baby
Tommee Tippee North America(US)
Munchkin
nubyusa
Philips Avent
MAM USA
Negative Neutral Positive
Sentiment Analysis
Nuk-USA responded to the highest percentage of Fan posts (90.32%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0 500 1000 1500 2000 2500
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
Nuk-USA Medela Dr Brown Baby Tommee Tippee North America(US) Munchkin nubyusa Philips Avent MAM USA
Brand Responses
Nuby USA published the most with 182 posts.
10%
15%
10%
7%
4%10%
40%
4%
MAM USA Munchkin Medela Dr Brown Baby Philips Avent Tommee Tippee North America(US) nubyusa Nuk-USA
Share Of Voice – Volume of Posts
Nuby USA received the largest volume of Likes (66,904).
13%
13%
18%
15%
8%
3%
29%
1%
MAM USA Munchkin Medela Dr Brown Baby Philips Avent Tommee Tippee North America(US) nubyusa Nuk-USA
Share Of Voice – Likes
Nuby USA received the largest volume of Comments (17,820).
15%
15%
8%
5%
6%6%
43%
2%
MAM USA Munchkin Medela Dr Brown Baby Philips Avent Tommee Tippee North America(US) nubyusa Nuk-USA
Share Of Voice – Comments
Nuby USA received the largest volume of Shares (51,593).
8%
16%
7%
3%
2%1%
63%
MAM USA Munchkin Medela Dr Brown Baby Philips Avent Tommee Tippee North America(US) nubyusa Nuk-USA
Share Of Voice – Shares
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