Social Media Marketing2015 TRENDS

1. Real-Time Marketing is RedefinedInstead of Real-Time focus on Right-Time

Creating fresh, timely content

36%

Reaching consumers across digital touch points

24%

Finding a steady stream of relevant content

18%

Using social media for content marketing

17%

Biggest challenge for Marketers in 2015

In 2015, it will be less about having a

rapid response at the real-time, and

more about having the right content to

share with the right audience at the

right time.

2. Social Media AD Spending IncreasesPay-to-play is the new form of social media

-60

-50

-40

-30

-20

-10

0

10

Paid Organic

Pe

rce

nta

ge

YOY Facebook Impressions

Moving forward, marketers will shift to

an Always-On paid social strategy to

ensure content is reaching their fans

3. Content marketing continues to growNeed to create more content Year On Year

29%

39%

Creating more content YOYContent Marketing Budgets

Content creation

was on the rise in

2014, and budgets

are expected to

grow in 2015

With content creation and budgets on

the rise, marketers will place greater

emphasis on measuring ROI and the

effectiveness of their content.

Analytics and Effectiveness will

plan an important role

4. Video isn’t about YOUTUBE anymoreFacebook is more effective and targeted

YouTube

Facebook

In August 2014, Facebook passed

YouTube for desktop video views for

the first time – delivering nearly a

billion more views worldwide.

Marketers need to identify how

video can work across their social

channels.

It’s not one size fits all solution

anymore

5. Facebook is no longer king of engagementThe visual web is taking over

Instagram post

engagement is up

416% in just two

years

Pinterest, Tumblr and

Instagram each

gained more than 10

MN visitors in 2014

Facebook first approach may no

longer make sense

As the social media landscape continues to

splinter and niche social networks appear,

Facebook will not always be the most

impactful or effective channel to build a

social presence and engage with fans

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