5 Social Media Marketing Trends for 2014

5 Social Media Marketing

Trends for 2014

Delivered November 4th, 2013

Presented by: Sourov De of Stryve Group

Presentation Agenda

Stryve Group .com .com/stryvegroup @stryvegroup @sourovde

1. Stories

2. Stats

3. How your business can take advantage of the trends

Who is Stryve Group?


Managed social media for clients

such as

• Janet & Greta Podleski Cookbook’s Facebook Page from 300 to over 28,000 Likes

Built online communities

Been featured in

media such as

• Scrubology Facebook Page from 0 to over 10,000 Likes in 3 months

https://www.facebook.com/Scrubology

https://www.facebook.com/Scrubology

Trend #1

StryveGroup .com .com/stryvegroup @stryvegroup @sourovde

Mobile Dominates

Accessing social media is the # 1 mobile activity today

Facebook’s share of mobile ad revenues will reach 15.8 percent

this year, up from just 5.35 percent in 2012

+89 percent expected growth in the mobile ad market in 2013

Trend #1


Samsung + Mobile + Social + Angry Birds

Engagement was nearly

double the industry

average

Engagement was

measured by:

• Facebook check-ins and Shares • Sweepstakes entries • In-store surveys

Trend #1


Facebook Ads are Optimized for Mobile Viewing

On the Smartphone On the PC

Trend #1


Build Your Website for Responsive or Mobile Design

On the Smartphone On the PC

http://www.oldnavy.ca/

http://m.oldnavy.gap.com/

Trend #2


What is Big Data?

Trend #2


What is Big Data?

Trend #2


How is Big Data Being Used?

Trend #2


How Does Big Data Apply to Marketing?

Trend #2


How Should You Be Using Big Data?

Trend #3


Ever Notice How…

Trend #3


You’re Being Retargeted

Trend #3


Why “Retarget” Your Ad?

Demand

Generation:

Getting

people to

want to buy

something

Demand

Fulfillment:

Getting

people to

buy

something

they already

want

Trend #3


How to Retarget Your Ad?

Trend #4


http://youtu.be/lUtnas5ScSE?t=4s

Trend #4


What Can We Learn From Chipotle?

Tip: Take chances, be

different.

Tip: Create content

that is coherent with

you brand’s

personality and values.

Trend #4


Content Will Be “Less Boring”

http://stryvegroup.com/because-i-live-in-waterloo-and-not-toronto/

Trend #4


Content Will Be “Less Boring”

http://youtu.be/mPLpZbI1jbI

Trend #4


The 2nd Most Shared Facebook Post in Canada

Caption: Some say happiness is cheesecake on a stick. Do you agree?

Tip: Make it visual

Tip: 10 words or less

Tip: Ask a question

Tip: Evoke emotion

Trend #5


Trend #5


Warning: Do Not Ignore Google… Ever.

Distributing your content and building your network via Google+ will help your SEO

rankings.

It doesn’t matter if your target market is on Google+ or not

Tip: Create a profile and use it as another distribution channel for your content

Tip: Start adding people to your Circles

Summary of Trend Tips


1. Mobile needs to integrate with social media

2. Use big data to guide social media usage

3. How can you retarget your ads?

4. Make content “less boring”

5. Establish your brand on Google+


Connect with me:

.com/in/sourovde

@sourovde & @stryvegroup

[email protected]

www.stryvegroup.com

http://stryvegroup.com/download-ebook/

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5 Social Media Marketing Trends for 2014