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This presentation shows real estate agents how social media can help them position themselves as community experts. Furthermore, these tips and tricks help agents gather more leads, and ultimately close more transactions. We routinely deliver this presentation in-person at various real estate offices in the South Florida area. If you are interested in having us present this topic at your office, please contact us.
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Social Media Marketingfor Real Estate Agents
Created and Presented byNicholas Scalice & Chris Naff
HelloWhat is Social Media?
How Social Media Can Help YouThe 4 Pillars of Social Media Marketing
The OPEN MethodThe “Big Four” Networks6 Tools We Use Everyday
Final Thoughts
Social Media Marketing
Listening and engaging with a target audience using
various online platforms in order to create a
transaction
What is Social Media?
• The biggest trend on the internet today
• A disruption in the way the world communicates
• The first medium that has scaledword-of-mouth advertising
• Every generation and age group has found a social platform they are most comfortable with
• Social media is like a cocktail party
Will you join the conversation?
• The affect on sales
Why is Social Media Marketing Important?
• It’s all about listening
Pull x10 Then push
• Personalize your brand
• No tweet left behind
How Can You Use Social Media?
Social Media is about
amplifying what you already do
It’s ping pongrather than
archery
Listen first,then respond
• Years to reach 50 million users:• Radio (38 years)• TV (13 years)• Internet (4 years)• iPod (3 years)
Facebook added 100 millionusers in less than 9 months
90% of all home searches start
onlineSource: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers
Target home buyers and sellers and get leads
Build a strong personal brand
Position yourself as an expert in your area
Make yourself more accessible
Get more referrals
Keep in contact with your past clients
Save money on traditional advertising methods
But What Can All of This Help ME do?
Build a consistent personal brand (Identity)
Share what is relevant and valuable (Content)
Promote your social profiles (Visibility)
Make connections and start conversations (Interaction)
Identity Content Visibility Interaction
The 4 Pillars of Social Media Marketing
• Is Your Social Media Strategy OPEN for Business?
OptimizePublishEngageNurture
The OPEN Method
Optimize
Step 1
Sales
Leads
Awareness
Buzz
Thought leadership
Goals: What Do You Want?
How are you different?
Create a brief pitch that is:
Catchy – Why should I remember you?
Unique – How are you different?
Engaging – What makes me want to take action?
What’s Your CUE Statement?
Develop consistent branding, images, titles, biographies, and usernames
Your website is your hub and your home base
Your website must have:
Pages that load fast
An email capture form
Links to your social profiles
A visible CUE statement
A call-to-action on every page
And the #1 secret to a successful site . . .
Your Website is the Central Hub
Your blog is the energy source of your site
4 reasons why you need a blog:
• Get found on search engines for keywords• Establish yourself as a local expert• Show your visitors that you’re staying current• You own the content
Only 10% of agents have a blog
Having a Blog and Using it Wisely
Make it easy for people to share, like, follow, etc.
Sharing is Caring
Publish
Step 2
2014 will be the year of
Content MarketingStart creating guides, eBooks, PDFs,
slides, videos, infographics, etc.
You should be able to talk about the:
Best restaurants, schools, parks, shops, malls
Crime stats, typical weather, demographics
Individual neighborhood profiles
Local businesses, clubs, sports teams, etc.
Become a Community Expert
• Write a review of something local• Create a unique list• Summarize a technical term in simple language• Interview a client, broker, partner or business owner• Showcase a neighborhood• Report on local news and events• Invite guest bloggers to provide content• Explain how to do something• Give a market update• Create “______ of the week” posts
But Really, What Should I Say?
1. Use Twitter and Google to find local bloggers2. Qualify the blog by activity level, etc.3. Reach out to them4. Offer to write an article for their blog5. Offer them an opportunity to write for your blog
5 Steps to Guest Posting
Repurpose Your Content Effectively
Use to share content across Twitter,
Facebook, LinkedIn, and Google+ at the ideal times
(BufferApp.com)
Scheduling Your Content
Engage
Step 3
Setting Up a Listening Station
+
• Every day is a “National Day of” something• Yesterday was National Fritters Day• Where can I get the best fritter in Boca?• Today is National Roof Over Your Head Day• Check out NationalWhateverDay.com• Use trending topics on Twitter to stay relevant• Incorporate current events into your content
Timing is Everything
• Find and follow local bloggers• Use Klout to seek out influencers in any niche• Search for specific phrases to find blog posts• Leave short, insightful comments• Don’t try to sell
Commenting on Other Blogs
• You can answer questions anywhere you’d like• Quora, Klout, Zillow, Trulia, LinkedIn, etc.• Make it an everyday habit
Answer More Questions
Images get an average of 53% more likes, 104% more comments, and 84% more clicks
on Facebook
Use more images!
The Visual Web
Source: KISSmetrics
Nurture
Step 4
• Use every opportunity to get email addresses• Deliver value, not spam• Send out a monthly newsletter• Focus on content, not aesthetics• Entice subscribers with a free guide or eBook
ABC : Always Be Collecting
• What sets you apart from other agents?• Why should I contact you?• Why should I trust you?• Why should I list with you?• Why should I move to that neighborhood?• How can you make my home search easier?• What can you do for me?• HOW ARE YOU DIFFERERENT?
Think Like a Client
What Does a Social Media Routine Look Like?
Use Google Analytics,engagement levels,
and real-world metricsto see what’s working
(Then, do more of that!)
Creating a routine and
analyzing your resultsare what transforms this
into a strategy
The Big Four
• Create a page, not a profile• Set up a property search tab on your page• Use the Facebook Events tool• Make your page a community info source• Share exclusive content from local businesses• Highlight featured listings as your cover photo• Use more images!• Understand EdgeRank
8 Tips for Facebook
• Approach it as a way to build relationships• It’s all about the retweet• Be authentic, ask questions, and truly listen• Tweet 5 – 10 times per day• Look for ways to spark conversation• Used #hashtags to attract new followers• Show your personal side at times• Use search.twitter.com to find local tweets• Slice and dice your blog posts
Getting the Most Out of Twitter
• Over 161 million members strong• This is the new Rolodex• It’s all about professional connections• Use it more for networking than for selling• The 5 best things you could do on LinkedIn• Get your profile to 100% completion• Join and participate in groups• Answer questions in your field• Ask for and give recommendations• Turn every business card into a connection
• Set up Google Authorship
• Find related businesses and “circle” them• Leave reviews on local businesses• Join and create Google+ Communities• Participate in and host Google+ Hangouts
5 Ways to Use Google+
Final Thoughts
• Google.com/alerts• Hootsuite.com• BufferApp.com• AddThis.com• PicMonkey.com• Bigstock.com
6 Tools We Use Everyday
Above all else, be consistent,
authentic, and honest
Always ask yourself,
“How is this action adding value to others?”
Yes, it takes time
Yes, it’s overwhelming
No, you don’t have to do everything
Yes, you will succeed
• Follow us on Twitter – twitter.com/fastblink• Like us on Facebook – facebook.com/fastblink• Set up a free one-on-one consultation• Questions?
How to Get More Info
