80
FACEBOOK OPTIMISATION ANALYTICS INTERACTION BRAND ADVERTISING REPORT ENGAGEMENT 71 000 000 41 000 000 30 000 000 9 600 000 16 000 000 8 700 000 3 300 000 1 600 000 1 500 000 age: 13-18 19-25 26-33 34-40 41-50 50+ 10 200 000 12 000 000 5 100 000 2 000 000 1 000 000 660 000 age: 13-18 19-25 26-33 34-40 41-50 50+ www.sotrender.com www.joyintermedia.sg Fanpage Trends Indonesia MARCH 2015

Social Media Indonesia Facebook fanpage march 2015

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Page 1: Social Media Indonesia Facebook fanpage march 2015

F A C E B O O K

O P T I M I S A T I O N

A N A L Y T I C S

I N T E R A C T I O N

B R A N D

A D V E R T I S I N G

R E P O R T

E N G A G E M E N T

71 000 000

41 000 000 30 000 000

9 600 00016 000 000

8 700 0003 300 0001 600 0001 500 000

age:13-1819-2526-3334-4041-5050+

10 200 00012 000 000

5 100 0002 000 0001 000 000 

660 000

age:13-1819-2526-3334-4041-5050+

www.sotrender.com www.joyintermedia.sg

Fanpage TrendsIndonesiaM A R C H 2 0 1 5

Page 2: Social Media Indonesia Facebook fanpage march 2015

02 Top engagement

www.sotrender.com www.joyintermedia.sg

1

2

3

SAMSUNG MOBILE INDONESIA

REXONA

INDOMIE

Engaged users: 811 109 (81%)

Engaged users: 761 671 (39%)

Engaged users: 569 268 (57%)

03 Top growth

1

2

3

DOLPHIN BROWSER

INDOMARET MUDAH DAN HEMAT

L AZADA INDONESIA

+ 23 %

+ 21 %

+ 17 %

04 Top response percent

06 Top hashtags 07 Interesting factsLifebuoy Shampoo fanpage engaged over 581% users, and it’s the best result among commercial fanpages.

Most users' posts on commercial fanpages were published on 9th March - 1313 entries, which is 64% more than avarage.

In March we have observed - 3 807 760 pages likes.

On average, administrators posted 5.84 posts every day.

#dearmoms#jco#jcoindonesia

count: 370

count: 118

count: 117

1

2

3

CIMB INDONESIA

TELKOMSEL

ACER INDONESIA

Percentage of users posts with reply

Percentage of users posts with reply

Percentage of users posts with reply

05 Top response time

1

2

3

ZALORA

TELKOMSEL

GARUDA INDONESIA

4 min 58 sec

5 min 32 sec

6 min 31 sec

Median response time

Median response time

Median response time

92 %

92 %

90 %

Increase in the number of fans: 545 474

Increase in the number of fans: 133 876

Increase in the number of fans: 125 364

Page 3: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends

Editorial

All Indonesian Brands

Agency

Automotive

Banks

Beverages

Cosmetics

E−commerce

Fashion

Food

Insurance

Media / News

Retail

Technologies

Telecommunications

National TV Channel

4

5

10

15

20

25

30

35

40

45

50

55

60

65

70

75

table of contents 1/1

Reports and studies about social media − ask for more!

Page 4: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Editorial 1/1

Sotrender and Joy Intermedia are proud to present the seventh edition of Fanpage & TwitterTrends Indonesia. Our report contains the data on reach, engagement and content for 14different industries present on Facebook & Twitter.

New categories in Sotrender reports about Facebook in IndonesiaWe added 5 new categories to Fanpage Trends report in March. Do we see any changes in AllIndonesian Brands rank? OLX kept its position as the biggest Facebook page. This is probablybecause OLX provides various products from many different categories while fanpages such asBlackberry, XL Rame, Yamaha Motor Indonesia and Lazada Indonesia provide less variationsproducts they advertised. Moreover, surprisingly, Kratingdaeng Indonesia managed to reachfirst position as biggest Facebook Fanpage in Beverage category in March whereas Sehat AQUAalways got the first for several months.Although, OLX was the biggest fanpage on Facebook in Indonesia last month, it wasn’t in thetop of engagement ranking. Indomie, followed by Samsung, had the most engaging fanpage. Thefact that Indomie posted a quiz in March on its fanpage, it engaged its fans to be moreconnected and active on it. The fact that Samsung is going to launch the next generation ofSamsung Galaxy Note and Samsung Note Edge, makes its fans impatient to see and own thedevices.

Overview of Twitter in Indonesia in March 2015Telkomsel provided the best customer service and was the most engaging profile in Twitter inIndonesia. No other Indonesian brand responded to 90% of fans’ posts. It’s a very good way tomaintain interactions with its fans for increasing their sales or, at least, enlarging theirfanbase.In summary, in order to enlarge their Facebook or Twitter profiles, brands should communicateand interact with their fans on very regular basis. If a brand provides a great customerservice and engages fans, it’s likely that other users will become interested in becomingfuture customers as well. What’s more, brands should be more active on Facebook to attractpeople and make them aware of the brand.What happened on Indonesian Facebook and Twitter in March? We are giving the completeinformation in this latest Trends report edition.

14 days of free social media analytics − sign up!

4

Page 6: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

All Indonesian Brands

2 003 401

2 026 529

2 037 044

2 083 702

2 484 227

2 924 546

4 227 369

4 230 176

4 474 126

7 483 344

−1% (−13 286)

0% (−2 330)

+1% (+30 044)

−3% (−73 218)

+13% (+286 634)

+23% (+545 474)

−3% (− 143 872)

−1% (−64 163)

−4% (− 176 631)

−1% (−79 270)

smartfren

Natur−E Journey toBeauty

Kratingdaeng Indonesia

TANGO WAFER RENYAH

welovehonda Indonesia

Lazada Indonesia

Yamaha Motor Indonesia

XL Rame

BlackBerry

OLX Indonesia

Chart presents number of fans at the end of the month, and its increase.

+1

+4

+1

+1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

Fast & easy reporting of social media campaigns − just test!

6

Page 7: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

All Indonesian Brands

27%

35%

48%

10%

34%

252%

29%

57%

39%

81%

236 755

253 326

261 764

289 130

321 485

448 921

537 751

569 268

761 671

811 109

percentage of engaged users number of engaged users

Jawa Pos NationalNetwork (JPNN)

Pond’s Indonesia

Japanese Station

Lazada Indonesia

OPPO Indonesia

Fair and LovelyIndonesia

Rumah Cantik Citra

Rexona

Samsung MobileIndonesia

Indomie

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

N

+16

+22

−5

+21

+9

−3

+10

+3

+11

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

Analytical tool for Facebook, YouTube & Twitter − try!

7

Page 8: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

All Indonesian Brands

7%

62%

0%

59%

4%

4%

92%

65%

49%

90%

592

592

616

625

774

1 064

1 075

1 113

1 876

4 407

percentage of posts with reaction number of users posts

Oreo

Wardah Cosmetics

Yamaha Motor Indonesia

Lenovo Indonesia

Samsung MobileIndonesia

welovehonda Indonesia

Acer Indonesia

OPPO Indonesia

Tokopedia

Telkomsel

Chart presents total number of posts published by users and percentage of them that was commented by brand.

−2

+1

+1

+6

+1

+1

−1

+2

10

9

8

7

6

5

4

3

2

1

Customer service

Reports and studies about social media − ask for more!

8

Page 9: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

All Indonesian Brands

Rumah Cantik CitraSunday, 01.03.2015 06:00

Dalam sehari, kamu butuh berapa kali touch upsih Cantik? Kalau jawabannya sering, berartimake up kamu terlalu tebal tuh. Kasihanpori−pori kulitmu jadi sulit bernafas kalaumake up terlalu tebal. Kalau kamu gak pedekeluar tanpa make up, coba deh rajin merawatkulit dengan produk perawatan yang

Interactivity Index: 380 951

1% 99% 358299 5127 134

IndomieTuesday, 17.03.2015 11:00

Bahagia itu sesederhana makan Indomie paketopping favoritmu. Kamu suka makan Indomie pakeapa? Foto: IG @ekatan82

Interactivity Index: 355 521

53% 47% 329337 5014 383

Samsung Mobile IndonesiaFriday, 13.03.2015 11:28

Be the Agent to begin A new start and claim theprizes! Ayo kasih tahu ke kita kelebihan yangdimiliki Samsung GALAXY A dan menangkan banyakhadiah menarik hanya diwww.samsung.com/id/galaxya/theagent! Get it now& let’s #BeginWithA!

Interactivity Index: 314 963

64% 36% 311415 607 70

Fair and Lovely IndonesiaWednesday, 18.03.2015 01:00

Bukan sekedar krim wajah, Fair & Lovely kinihadir dengan tampilan baru dan teknologi multivitamin terkini yang memiliki 5 keunggulan.

Interactivity Index: 295 310

0% 100% 285406 2040 109

Garnier IndonesiaWednesday, 04.03.2015 01:30

Hai, Garnier Girls! Jangan lupa pakai GarnierLight Cream ya sebelum beraktifitas diluarrumah biar wajahmu putih cerah, bebas kilap,dan terlindungi dari matahari sepanjang hari!^^ #SayangiDirimu

Interactivity Index: 127 062

0% 100% 123154 733 61

The most engaging Facebook posts

Reports and studies about social media − ask for more!

9

Page 11: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Agency

59

96

1 122

1 484

1 650

3 523

4 546

5 191

7 775

+7% (+4)

+1% (+1)

+1% (+7)

0% (−1)

+0% (+5)

+0% (+12)

+1% (+39)

0% (−3)

+0% (+6)

Narrada Communications

VML

Hakuhodo ASEAN

Bounche

Leo Burnett Asia

iris Worldwide

Edelman Indonesia

Fortune PR

FleishmanHillard

Chart presents number of fans at the end of the month, and its increase.

N

N

N

N

N

N

N

N

N

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

Analytical tool for Facebook, YouTube & Twitter − try!

11

Page 12: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Agency

8%

1%

0%

2%

6%

116%

2%

41%

326%

5

15

24

66

94

111

178

465

14 802

percentage of engaged users number of engaged users

Narrada Communications

Bounche

Fortune PR

iris Worldwide

Leo Burnett Asia

VML

FleishmanHillard

Hakuhodo ASEAN

Edelman Indonesia

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

N

N

N

N

N

N

N

N

N

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

Analytical tool for Facebook, YouTube & Twitter − try!

12

Page 13: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Agency

0%

0%

0%

0%

0%

0%

0%

0%

0%

0

0

0

0

0

0

0

0

0

percentage of posts with reaction number of users posts

VML

Fortune PR

Edelman Indonesia

Hakuhodo ASEAN

iris Worldwide

FleishmanHillard

Bounche

Leo Burnett Asia

Narrada Communications

Chart presents total number of posts published by users and percentage of them that was commented by brand.

N

N

N

N

N

N

N

N

N

9

8

7

6

5

4

3

2

1

Customer service

Reports and studies about social media − ask for more!

13

Page 14: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Agency

Edelman IndonesiaTuesday, 24.03.2015 09:50

The latest from our blog takes a look atMyanmar and the upcoming The Economist EventsMyanmar Summit.

Interactivity Index: 12 027

100% 0% 11855 7 9

FleishmanHillardTuesday, 03.03.2015 23:25

The power of true leadership: We’re proud to benamed to NAFE− National Association for FemaleExecutives’ Top Companies for Women for the 6thstraight year. Learn more:http://fleishmanhillard.com/2015/03/news−and−opini

ons/nafe−names−fleishmanhillard−top−companies−executive−women−sixth−straight−y

Interactivity Index: 434

100% 0% 62 1 23

iris WorldwideWednesday, 18.03.2015 11:13

Our Chief Strategy Officer Sam Noble talks toThe Guardian about the rise of theParticipation Brands − and we’re leading thecharge!http://www.theguardian.com/media−network/marketing

−agencies−association−partner−zone/2015/mar/16/participation−brands−marketing−modern−consumers

Interactivity Index: 147

100% 0% 15 1 8

VMLFriday, 27.03.2015 02:34

VML at the Adobe Marketing Summit in New Delhi,India. Our CEO, Tripti Lochan spoke aboutdesigning the customer journey, as we try tobring customers to a brand’s digitalproperties. Putting Everything We Are, IntoEverything We Do!

Interactivity Index: 86

100% 0% 38 0 3Hakuhodo ASEANFriday, 20.03.2015 13:42

I am proudly announce all Hakuhodo FamilyMember the winners at AdFest 2015.Congratulations to all the Winners !!!Interactive Lotus Bronze 3D on the Rockshttps://www.youtube.com/watch?v=VAAnyUjiNGs TheNinjya School Girlshttps://www.youtube.com/watch?v=qHFr1_md3OkTalkable Vegitable https://www

Interactivity Index: 83

100% 0% 51 0 2

The most engaging Facebook posts

Analytical tool for Facebook, YouTube & Twitter − try!

14

Page 16: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Automotive

74 479

94 465

99 359

152 580

295 946

417 631

422 485

689 372

2 484 227

4 227 369

0% (− 327)

−2% (−2 028)

−1% (−1 417)

+2% (+3 424)

+1% (+1 825)

+3% (+10 902)

−2% (−8 346)

−2% (−13 948)

+13% (+286 634)

−3% (− 143 872)

Ford Indonesia

Nissan

Mercedes−Benz Indonesia

Chevrolet Indonesia

Suzuki Indonesia

Daihatsu Indonesia

ToyotaID

KIA Motors Indonesia

welovehonda Indonesia

Yamaha Motor Indonesia

Chart presents number of fans at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

Analytical tool for Facebook, YouTube & Twitter − try!

16

Page 17: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Automotive

2%

1%

6%

14%

24%

3%

8%

1%

4%

113%

4 658

5 153

5 617

10 486

12 354

13 333

32 804

50 572

89 637

172 488

percentage of engaged users number of engaged users

Suzuki Indonesia

KIA Motors Indonesia

Nissan

Ford Indonesia

Kawasaki MotorIndonesia

ToyotaID

Daihatsu Indonesia

Yamaha Motor Indonesia

welovehonda Indonesia

Chevrolet Indonesia

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

−3

+2

−2

+4

+1

+5

−2

+2

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

Fast & easy reporting of social media campaigns − just test!

17

Page 18: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Automotive

0%

0%

0%

4%

27%

6%

42%

2%

0%

4%

0

0

0

72

77

100

105

174

616

1 064

percentage of posts with reaction number of users posts

Suzuki Indonesia

HONDAISME

KIA Motors Indonesia

ToyotaID

Daihatsu Indonesia

Kawasaki MotorIndonesia

Chevrolet Indonesia

Ford Indonesia

Yamaha Motor Indonesia

welovehonda Indonesia

Chart presents total number of posts published by users and percentage of them that was commented by brand.

−2

+3

+1

−2

−2

+1

−1

+7

10

9

8

7

6

5

4

3

2

1

Customer service

Reports and studies about social media − ask for more!

18

Page 19: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Automotive

Chevrolet IndonesiaFriday, 06.03.2015 08:00

Tertarik dengan Chevrolet? Kunjungi yuk pameranChevrolet minggu ini yang akan berlangsung diJakarta dan Surabaya. Anda bisa test drive danreview mobil−mobil Chevrolet secara langsung.Catat info tanggal dan lokasinya di sinihttp://spr.ly/6187FbMz

Interactivity Index: 46 059

68% 32% 44431 175 58

welovehonda IndonesiaThursday, 19.03.2015 10:10

Brosis berani coba?

Interactivity Index: 39 652

79% 21% 14420 5800 127

Yamaha Motor IndonesiaTuesday, 17.03.2015 02:14

Yamaha MX king idola baru anak muda Indonesia"Semakin Jauh Melesat"

Interactivity Index: 17 059

98% 2% 10279 927 192

Daihatsu IndonesiaThursday, 19.03.2015 09:00

Sekarang mimin kembali di #KuisKamisDaihatsudengan hadiah pulsa 25K untuk 4 orang yangberuntung di FB & Twitter @DaihatsuInd! Yuk,merapat Sahabat :) Tantangan kali ini, kalianharus bisa menjawab nama−nama ilmuan Bumi yangtergabung dalam misi penyelaman bumi! Sst...jawaban bisa kamu temukan di

Interactivity Index: 9 953

55% 45% 2917 439 330

Ford IndonesiaWednesday, 11.03.2015 23:09

Ford mengubah botol plastik bekas menjadi bahanuntuk kursi mobil, dan di tangan para disainerberbakat kemudian menjelma jadi fashion. Ceritalengkapnya ada di: http://ford.to/1B5YCL1 #Ford#Redress #DaurUlang #Recycle

Interactivity Index: 7 890

49% 51% 6114 52 98

The most engaging Facebook posts

Reports and studies about social media − ask for more!

19

Page 21: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Banks

57 811

98 653

107 237

132 258

235 559

248 108

352 483

513 576

764 746

1 013 194

−3% (−1 697)

−1% (−1 500)

−2% (−2 069)

−1% (− 762)

−2% (−5 856)

−2% (−4 101)

−2% (−7 279)

+1% (+6 237)

−3% (−23 460)

+0% (+2 915)

Bank Syariah Mandiri

Bank OCBC NISP

Xpresi BCA

Commonwealth BankIndonesia

BNI

BII Friends Community

Standard CharteredIndonesia

Wirausaha Muda Mandiri

CIMB Indonesia

Mandiri Fiesta

Chart presents number of fans at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

Precise data−driven recommendations − check it out!

21

Page 22: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Banks

1%

0%

3%

2%

0%

1%

3%

7%

7%

102%

364

835

1 019

1 946

2 003

2 484

7 993

37 277

67 194

109 377

percentage of engaged users number of engaged users

Bank Syariah Mandiri

Standard CharteredIndonesia

BANK BRI Official

Bank OCBC NISP

CIMB Indonesia

BNI

BII Friends Community

Wirausaha Muda Mandiri

Mandiri Fiesta

Xpresi BCA

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

−4

+1

+1

+1

−1

+2

−3

+2

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

Fast & easy reporting of social media campaigns − just test!

22

Page 23: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Banks

0%

0%

0%

44%

45%

67%

92%

88%

27%

35%

0

0

0

27

55

189

191

267

290

540

percentage of posts with reaction number of users posts

Commonwealth BankIndonesia

Bank Syariah Mandiri

Xpresi BCA

BII Friends Community

Bank OCBC NISP

BNI

CIMB Indonesia

BANK BRI Official

Wirausaha Muda Mandiri

Mandiri Fiesta

Chart presents total number of posts published by users and percentage of them that was commented by brand.

+2

+2

+2

+2

−4

+1

−1

+1

+3

10

9

8

7

6

5

4

3

2

1

Customer service

Reports and studies about social media − ask for more!

23

Page 24: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Banks

Xpresi BCAWednesday, 04.03.2015 09:14

Udah ikutan "Xpress Your Community"? Kabargembira, guys! Xpress Your Community kitaperpanjang sampai tanggal 8 Maret! Yang belomikutan, yok, buruan ikutan!bit.ly/xpressyourcommunity

Interactivity Index: 109 374

61% 39% 108730 89 18

Wirausaha Muda MandiriSunday, 01.03.2015 02:00

Berwirausaha adalah jalan yg tepat, untukmencapai rezeki. RT kalau kamu setuju :)

Interactivity Index: 30 585

52% 48% 11713 762 989

Mandiri FiestaFriday, 27.03.2015 04:00

Sahabat yuk twitpic foto seru kamu saat konser@onedirection kemarin, mention ke twitter@mandirifiesta dgn hashtag #mandirikonser dan#mandiriFF . Ada hadiah seru buat kamu yangberuntung. Cek infonya disini yabit.ly/mandiri1D

Interactivity Index: 27 113

33% 67% 27093 1 1

Bank OCBC NISPFriday, 27.03.2015 02:05

Partners, tahukah kamu jatuh pada tanggalberapa hari ulang tahun Bank OCBC NISP yangke−74? 10 komentar terbaik akan mendapatkanhadiah menarik dari OCBC NISP. Yuk, cari tahujawabannya di sini >> | http://bit.ly/18ZeZTfJawaban kamu kami tunggu hingga 30 Maret 2015.

Interactivity Index: 6 750

30% 70% 486 490 269

BANK BRI OfficialThursday, 05.03.2015 10:56

Teras BRI Kapal

Interactivity Index: 1 548

66% 34% 120 9 87

The most engaging Facebook posts

14 days of free social media analytics − sign up!

24

Page 26: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Beverages

517 523

575 389

701 451

712 939

985 593

1 151 063

1 371 999

1 415 191

1 982 644

2 037 044

−1% (−7 651)

−3% (−14 767)

+2% (+14 206)

−1% (−9 616)

−4% (−39 055)

−2% (−28 239)

−2% (−22 505)

−3% (−36 489)

−2% (−38 794)

+1% (+30 044)

Milkuat

Pocari ID

NutriSari

Buavita Frutarian

Starbucks Indonesia

Frestea

Bir Bintang

Mizone 100 %

Sehat AQUA

Kratingdaeng Indonesia

Chart presents number of fans at the end of the month, and its increase.

−1

+1

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

Analytical tool for Facebook, YouTube & Twitter − try!

26

Page 27: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Beverages

8%

1%

13%

10%

5%

7%

16%

8%

23%

20%

13 717

18 321

45 029

67 863

90 056

103 265

110 213

113 955

114 160

229 472

percentage of engaged users number of engaged users

HiLo

Kratingdaeng Indonesia

HiLo Teen

Buavita Frutarian

Sehat AQUA

Mizone 100 %

NutriSari

Bir Bintang

NESCAFÉ

Frestea

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

+4

−5

−2

−5

+6

−2

+3

+11

+6

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

Reports and studies about social media − ask for more!

27

Page 28: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Beverages

3%

89%

2%

27%

8%

1%

78%

27%

24%

9%

34

35

41

51

62

68

88

95

98

201

percentage of posts with reaction number of users posts

Buavita Frutarian

Teh Pucuk Harum

Frestea

Mizone 100 %

Nestle Pure LifeIndonesia

Kratingdaeng Indonesia

HiLo Teen

NutriSari

NESCAFÉ

Sehat AQUA

Chart presents total number of posts published by users and percentage of them that was commented by brand.

−5

+1

+6

−5

+11

+1

+5

+5

10

9

8

7

6

5

4

3

2

1

Customer service

Precise data−driven recommendations − check it out!

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Page 29: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Beverages

FresteaWednesday, 11.03.2015 12:00

Bagus nih untuk jadi prinsip. Setuju ga?

Interactivity Index: 99 885

72% 28% 95041 779 108

NESCAFÉTuesday, 03.03.2015 11:00

Mau dengerin musik pakai Speaker Beats By Dr.Dre Red Pill nggak? Ayo ikutan "Ngopi WithLove"! Foto pas lo ngopi NESCAFÉ bareng orangyang lo sayang. Upload foto ke sini atauTwitter @IniBaruHidup dengan hashtag#NESCAFEMOMENT. Minta dukungan komen atau RTsebanyak−banyaknya dari temen lo. Mekani

Interactivity Index: 45 387

49% 51% 45031 53 9

Sehat AQUAFriday, 13.03.2015 14:14

Kurang minum menurunkan konsentrasi dan fokus#AdaAQUA Pada saat shooting TVC #AdaAQUA versi"salah bonceng", tim #AdaAQUA melewati banyakhal seru termasuk video ini yang akan membuatkamu semakin tertawa. Penasaran seperti apavideonya? Ayo tonton dan share!

Interactivity Index: 39 378

60% 40% 23190 459 897

Mizone 100 %Monday, 23.03.2015 03:00

Mau hadiah yang bikin terus semangat terus?Pilih mana? Motor? Handphone? pulsa atau uangratusan ribu? Klik dan ikuti caranya!http://bit.ly/1AZBeia

Interactivity Index: 38 912

63% 37% 38408 70 14

NutriSariSunday, 01.03.2015 05:00

Ayo bantu Si Jeruk menemukan jalan menujusegelas Nutrisari! #NSQuiz Tulis jawaban kamudi dalam komentar, jangan lupa share / bagikanya 3 pemenang beruntung akan mendapatmerchandise eksklusif dan paket dari NutriSari.Jawaban kamu ditunggu sampai hari Rabu, 2 Maret2015

Interactivity Index: 36 501

39% 61% 6649 3083 1095

The most engaging Facebook posts

Precise data−driven recommendations − check it out!

29

Page 31: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Cosmetics

104 702

113 135

130 967

179 815

404 657

720 152

890 916

990 839

1 003 419

1 654 602

−3% (−3 347)

−1% (−1 615)

−1% (−1 457)

+2% (+3 848)

−1% (−5 179)

−2% (−13 607)

−2% (−21 190)

−1% (−13 626)

−1% (−8 873)

−3% (−53 234)

PAC Martha Tilaar

Sariayu Martha Tilaar

Mustika Ratu IND

Rivera Cosmetics

L’Oréal Paris

Pond’s Indonesia

Vaseline Men

Rexona

Garnier Indonesia

Wardah Cosmetics

Chart presents number of fans at the end of the month, and its increase.

10

9

8

7

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The biggest Facebook fanpages

Precise data−driven recommendations − check it out!

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Page 32: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Cosmetics

1%

1%

4%

10%

1%

6%

13%

19%

35%

57%

1 090

1 755

3 706

11 802

21 142

49 429

51 712

188 387

253 326

569 268

percentage of engaged users number of engaged users

Gatsby Indonesia

Rivera Cosmetics

PAC Martha Tilaar

Sariayu Martha Tilaar

Wardah Cosmetics

Vaseline Men

L’Oréal Paris

Garnier Indonesia

Pond’s Indonesia

Rexona

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

+1

−1

−1

+2

−2

+1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

14 days of free social media analytics − sign up!

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Page 33: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Cosmetics

0%

0%

0%

0%

59%

10%

30%

48%

75%

62%

0

0

0

0

64

72

86

244

292

592

percentage of posts with reaction number of users posts

La Tulipe Cosmetiques(OFFICIAL)

Mustika Ratu IND

Gatsby Indonesia

PAC Martha Tilaar

Vaseline Men

Sariayu Martha Tilaar

L’Oréal Paris

Garnier Indonesia

Pond’s Indonesia

Wardah Cosmetics

Chart presents total number of posts published by users and percentage of them that was commented by brand.

−1

−1

+3

+3

+1

10

9

8

7

6

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Customer service

Fast & easy reporting of social media campaigns − just test!

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Page 34: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Cosmetics

Garnier IndonesiaWednesday, 04.03.2015 01:30

Hai, Garnier Girls! Jangan lupa pakai GarnierLight Cream ya sebelum beraktifitas diluarrumah biar wajahmu putih cerah, bebas kilap,dan terlindungi dari matahari sepanjang hari!^^ #SayangiDirimu

Interactivity Index: 127 062

0% 100% 123154 733 61

Pond’s IndonesiaWednesday, 04.03.2015 12:00

Apa ekspresi wajahmu jika tiba−tiba adaseseorang dari masa lalu yang menelepon kamu?:) :O :’(

Interactivity Index: 115 036

1% 99% 88456 5117 382

RexonaFriday, 20.03.2015 11:01

TETAP MENAWAN SETELAH BEKERJA SEHARIAN Setelahseharian bekerja di kantor, kamu masih bisatampil menawan saat ngumpul sama sahabat. Inikarena kamu sudah pakai Rexona Deodorant Spraytadi pagi yang langsung kering seketika danwanginya segar. Apa saja sih yang biasa kamubahas ketika ngumpul bare

Interactivity Index: 78 243

46% 54% 76511 293 35

Vaseline MenWednesday, 25.03.2015 08:14

Kalau mau #GantengMaksimal, wajah mesti#BebasKusam! Pakai Vaseline Men Healthy Whiteyang bikin wajah tampak lebih cerah setiap cucimuka.

Interactivity Index: 44 625

100% 0% 40849 468 119

L’Oréal ParisSaturday, 21.03.2015 08:30

Dapatkan trend warna bibir fuchsia yangmenggoda hanya dengan Color RicheExtraordinaire.

Interactivity Index: 28 425

0% 100% 27913 44 21

The most engaging Facebook posts

Precise data−driven recommendations − check it out!

34

Page 36: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

E−commerce

297 244

322 064

400 676

511 895

581 823

619 439

816 596

1 181 924

2 924 546

7 483 344

+7% (+20 690)

+7% (+20 421)

+31% (+94 204)

+2% (+8 288)

−3% (−16 151)

+2% (+11 273)

+0% (+345)

0% (−5 626)

+23% (+545 474)

−1% (−79 270)

Tokopedia

Blibli.com

Bhinneka.Com

Traveloka.com

Qoo10 Indonesia

elevenia ID

KASKUS

ZALORA

Lazada Indonesia

OLX Indonesia

Chart presents number of fans at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

Fast & easy reporting of social media campaigns − just test!

36

Page 37: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

E−commerce

3%

1%

4%

2%

1%

4%

6%

1%

19%

10%

2 646

2 886

3 444

6 907

8 076

19 217

34 609

69 760

151 766

289 130

percentage of engaged users number of engaged users

Bukalapak.com

Groupon

NutriMart

Tokopedia

ZALORA

Traveloka.com

elevenia ID

OLX Indonesia

KASKUS

Lazada Indonesia

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

+5

+5

+5

+5

+5

−2

+4

−1

+2

10

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7

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The most engaging Facebook fanpages

Precise data−driven recommendations − check it out!

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Page 38: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

E−commerce

0%

0%

0%

0%

0%

54%

4%

62%

64%

49%

0

0

0

2

15

24

93

315

342

1 876

percentage of posts with reaction number of users posts

Bhinneka.Com

KASKUS

OLX Indonesia

Blibli.com

NutriMart

sukamart

Lazada Indonesia

elevenia ID

ZALORA

Tokopedia

Chart presents total number of posts published by users and percentage of them that was commented by brand.

−3

+4

+7

+5

+2

+4

+6

−1

+1

10

9

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7

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5

4

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Customer service

14 days of free social media analytics − sign up!

38

Page 39: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

E−commerce

Lazada IndonesiaMonday, 23.03.2015 10:22

Mau 3 OnePlus One GRATIS? Like dan share dulupostingan ini! Akan ada kejutan tambahan kalaujumlah likenya melebihi ekspektasi ;)

Interactivity Index: 50 482

75% 25% 4426 838 2669

KASKUSFriday, 20.03.2015 06:15

Rumah Legendaris Ini Akan Segera Rata denganTanah

Interactivity Index: 29 628

59% 41% 12276 210 1032

OLX IndonesiaFriday, 20.03.2015 09:28

Hi OLXer, jangan lupa yah untuk datang ke acaraFUN, FRESH, FIT. OLX kerjasama bareng Metro TVakan kasih banyak kejutan di acara Car Free Daydi Jl. Jendral Sudirman Jakarta samping PlazaUOB, di hari Minggu 22 Maret 2015. Akan adaEndah & Rhesa, Standup Comedy, dan hiburan serulainnya. Ayo datang

Interactivity Index: 28 440

62% 38% 27352 124 37

elevenia IDWednesday, 25.03.2015 09:40

Sebelum bulan Maret berakhir, yuk ikutanseru−seruan #tweetmob #eleven1a di twitter(atau social media lain yang juga terintegrasidengan twitter mu) dan tweet yang menarik bisamenangin Samsung LED TV 32" detailnya bisadiliat di sini ya −−> http://elv11.co/1−f

Interactivity Index: 18 736

65% 35% 18704 8 0

Traveloka.comTuesday, 03.03.2015 09:00

Mau tiket pesawat GRATIS dari Traveloka? SHAREgambar ini dan tunggu info lengkapnya besok!#TiketGratisTraveloka

Interactivity Index: 10 891

46% 54% 699 64 621

The most engaging Facebook posts

14 days of free social media analytics − sign up!

39

Page 41: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Fashion

14 049

74 934

124 948

195 840

420 089

429 036

672 923

870 176

1 004 222

1 071 439

−1% (− 152)

−1% (− 506)

−2% (−2 072)

−2% (−3 362)

−2% (−8 308)

−3% (−12 632)

−4% (−25 024)

−1% (−4 395)

−1% (−12 222)

−1% (−6 162)

ARL by Hardware

Damn! I Love Indonesia byDaniel Mananta

unkl347

Uniqlo Indonesia

Dian Pelangi

Petersaysdenim

Crooz Cloth

Elzatta Hijab

BRODO Footwear

Zoya Lovers

Chart presents number of fans at the end of the month, and its increase.

+1

+1

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

Analytical tool for Facebook, YouTube & Twitter − try!

41

Page 42: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Fashion

11%

5%

4%

2%

1%

20%

6%

6%

8%

16%

1 594

5 994

7 354

10 366

11 549

15 276

25 479

39 321

76 573

168 051

percentage of engaged users number of engaged users

ARL by Hardware

unkl347

Uniqlo Indonesia

Petersaysdenim

Elzatta Hijab

Damn! I Love Indonesia byDaniel Mananta

Dian Pelangi

Crooz Cloth

BRODO Footwear

Zoya Lovers

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

+3

−1

−3

+4

+2

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

Reports and studies about social media − ask for more!

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Page 43: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Fashion

0%

0%

0%

0%

0%

28%

40%

2%

57%

0%

0

0

0

0

14

18

40

55

58

374

percentage of posts with reaction number of users posts

Damn! I Love Indonesia byDaniel Mananta

Uniqlo Indonesia

Elzatta Hijab

Petersaysdenim

Zoya Lovers − hijabfashion

ARL by Hardware

unkl347

Crooz Cloth

BRODO Footwear

Dian Pelangi

Chart presents total number of posts published by users and percentage of them that was commented by brand.

−4

+2

+1

+3

+2

+2

−2

+2

+1

10

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Customer service

Fast & easy reporting of social media campaigns − just test!

43

Page 44: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Fashion

Crooz ClothMonday, 02.03.2015 07:06

Caranya Order Crooz yang benar:1. SMS ke0856−932−12345 hari Senin− Minggu ( 10.00 −19.00 WIB )2. Format: Nama − Alamatlengkap+Kode Pos − Kode barang − Size nya3.Nanti selanjutnya akan dijelaskan lewat smsyaCara Pembayaran melalui Transfer via:Pembayaran melalui BCA : 5405499000 a/n PT.CROOZ

Interactivity Index: 25 412

89% 11% 20632 11 296

Zoya LoversSunday, 29.03.2015 11:00

Berdoa di depan Kabah adalah impian hamba.Kabulkanlah ya Allah, Amin :)

Interactivity Index: 17 302

11% 89% 14210 589 46

Damn! I Love Indonesia by Daniel...Thursday, 19.03.2015 09:10

KAMI MENERIMA LAPORAN ADANYA AKUN FACEBOOKPALSU ATAS NAMA DAMN! I LOVE INDONESIA INIMERUGIKAN BRAND DAMN! I LOVE INDONESIA SENDIRIDAN KHUSUSNYA CUSTOMER YG SUDAH TERTIPU.DENGAN INI, DAMN! I LOVE INDONESIAMENGINFORMASIKAN KEPADA POP PATRIOTICS BAHWADAMN! I LOVE INDONESIA TIDAK PERNAH MENERIMA

Interactivity Index: 12 825

60% 40% 12273 50 22

BRODO FootwearMonday, 16.03.2015 04:00

Agar lebih bersemangat. Jalani aktivitasBrothers dengan ditemani desain andalan dariBrodo. Pesan Ventura Vintage Brown sekarangdengan harga Rp. 595,000 dihttp://bit.ly/BRDVenturaVintageBBS

Interactivity Index: 7 302

75% 25% 5942 240 25

Dian PelangiTuesday, 17.03.2015 02:59

Article of Dian Pelangi show in Couture fashionweek by Newyork Fashion week (NYW 2015)

Interactivity Index: 4 052

100% 0% 3720 15 17

The most engaging Facebook posts

Precise data−driven recommendations − check it out!

44

Page 46: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Food

472 540

671 850

863 490

1 002 709

1 018 864

1 151 592

1 207 869

1 475 929

1 687 921

2 083 702

−2% (−9 446)

−3% (−19 487)

−2% (−18 009)

+4% (+37 262)

−1% (−14 168)

−3% (−37 518)

−2% (−26 620)

−2% (−33 180)

−2% (−38 061)

−3% (−73 218)

Sahabat Nestlé

Cadbury Dairy Milk

Oreo

Indomie

Permen KIS

CFC Indonesia

KFC

Ice Cream of Love

Pizza Hut Indonesia(Official)

TANGO WAFER RENYAH

Chart presents number of fans at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

Analytical tool for Facebook, YouTube & Twitter − try!

46

Page 47: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Food

2%

6%

2%

3%

2%

26%

6%

15%

31%

81%

14 847

15 849

21 524

29 672

31 644

50 767

88 955

129 919

130 515

811 109

percentage of engaged users number of engaged users

Cadbury Dairy Milk

J.CO Donuts & Coffee,Indonesia

KFC

Permen KIS

Pizza Hut Indonesia(Official)

Enfa Smart Center

Ice Cream of Love

Oreo

McDonald’s

Indomie

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

−8

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+4

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−1

+3

−3

+4

+3

10

9

8

7

6

5

4

3

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The most engaging Facebook fanpages

Precise data−driven recommendations − check it out!

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Page 48: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Food

2%

70%

46%

38%

32%

71%

0%

8%

29%

7%

42

63

82

91

94

101

201

209

242

592

percentage of posts with reaction number of users posts

Permen KIS

Enfa Smart Center

TANGO WAFER RENYAH

BURGER KINGINDONESIA

Sahabat Nestlé

Pizza Hut Indonesia(Official)

KFC

McDonald’s

Indomie

Oreo

Chart presents total number of posts published by users and percentage of them that was commented by brand.

−3

+3

+2

+8

+3

−2

+1

+1

10

9

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Customer service

Analytical tool for Facebook, YouTube & Twitter − try!

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Page 49: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Food

IndomieTuesday, 17.03.2015 11:00

Bahagia itu sesederhana makan Indomie paketopping favoritmu. Kamu suka makan Indomie pakeapa? Foto: IG @ekatan82

Interactivity Index: 355 521

53% 47% 329337 5014 383

McDonald’sFriday, 20.03.2015 09:00

Saatnya #COPChallenge periode 3! Share foto siKecil saat di Family Playlimpic atau saat SiKecil bermain dengan Red Ball di wall postMcDonald’s Indonesia dan dapatkan hadiahmingguan voucher McDonald’s Rp. 300.000 setiapminggunya dan hadiah utama permainan anakdiakhir periode. Untuk info lebih l

Interactivity Index: 94 898

72% 28% 93618 180 35

OreoThursday, 05.03.2015 15:00

Even if you shake your milk, you can still dunkin it. #PlaywithOreo and make this OreoMilkshake. http://expi.co/0Gy4d

Interactivity Index: 54 075

21% 79% 23059 610 1786

Enfa Smart CenterSunday, 15.03.2015 04:00

Si kecil yang mulai senang memasukkan bendaasing ke mulutnya adalah tanda bahwa ia sedangbelajar mengenali tekstur, bentuk, temperatur,dan berat benda. Biarkan ia bereksplorasi danpastikan benda yang dimasukkan ke dalammulutnya higienis dan aman. Benda apa yangpernah si kecil masukkan dalam m

Interactivity Index: 12 378

0% 100% 10974 103 62

Silver QueenFriday, 20.03.2015 08:30

Udah siap buat Kuis Santai lagi kan Sob? Nah,liat dulu contekannya nihhttp://youtu.be/xUm54llUIbE Kalo lo udah liatpasti bisa jawab #KuisSantai periode 4 sambiltutup mata karena gampangnya nih. Pertanyaanyaadalah: Cowok yang lagi santai sambil makanSilverQueen di hanging bed itu pake sepatu

Interactivity Index: 11 759

16% 84% 2867 911 328

The most engaging Facebook posts

Reports and studies about social media − ask for more!

49

Page 51: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Insurance

20 192

21 149

35 642

37 335

112 431

126 778

181 097

182 063

212 115

251 804

+0% (+3)

0% (−1)

0% (−4)

+1% (+459)

−2% (−1 949)

−1% (−1 460)

0% (− 801)

−2% (−3 553)

−1% (−2 095)

−1% (−2 988)

Commonwealth Life

Cigna Indonesia

Avrist Assurance

Garda Oto

AIA Asuransi

Allianz IndonesiaCommunity

AXA Indonesia

Great Eastern Life,Indonesia

Prudential Indonesia(Official Fan Page)

My Life Manulife

Chart presents number of fans at the end of the month, and its increase.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

Fast & easy reporting of social media campaigns − just test!

51

Page 52: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Insurance

3%

3%

0%

12%

15%

2%

6%

1%

2%

20%

438

582

657

1 225

1 853

1 963

2 293

2 360

3 882

22 160

percentage of engaged users number of engaged users

Sun Life FinancialIndonesia

Commonwealth Life

AXA Indonesia

Asuransi Jiwa BersamaBumiputera

Sequislife OFFICIAL

Allianz IndonesiaCommunity

Garda Oto

My Life Manulife

Prudential Indonesia(Official Fan Page)

AIA Asuransi

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

14 days of free social media analytics − sign up!

52

Page 53: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Insurance

0%

0%

57%

57%

56%

64%

39%

73%

53%

48%

0

7

7

7

9

14

18

22

51

102

percentage of posts with reaction number of users posts

Allianz IndonesiaCommunity

Great Eastern Life,Indonesia

Avrist Assurance

Sun Life FinancialIndonesia

Asuransi Sinar MasOfficial

AIA Asuransi

AXA Indonesia

Asuransi Jiwa BersamaBumiputera

AXA Mandiri

Prudential Indonesia(Official Fan Page)

Chart presents total number of posts published by users and percentage of them that was commented by brand.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

Customer service

Precise data−driven recommendations − check it out!

53

Page 54: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Insurance

AIA AsuransiMonday, 30.03.2015 11:07

Kalau bisa berdua, kenapa harus sendiri? Gabungdi Twin Run #Run2SaveALife 17 Mei 2015!

Interactivity Index: 14 694

100% 0% 14558 14 5

Prudential Indonesia (Official Fan...Tuesday, 10.03.2015 04:00

Tidak ada yang pernah tahu kapan dan di manakita akan mengalami sakit. Maka itu, sebaiknyapersiapkan dana untuk antisipasi bagi diri Andadan keluarga Anda

Interactivity Index: 8 632

100% 0% 680 52 484

Allianz Indonesia CommunitySaturday, 14.03.2015 02:45

Allianz berada di peringkat teratas selama duatahun berturut−turut dan tahun 2015 mencatatkanpeningkatan brand value sebesar 3% dibandingkantahun sebelumnya. Bernilai $20,9 juta, brandAllianz merupakan yang tertinggi di antara 50perusahaan asuransi di dunia versi BrandFinance! Baca selengkapny

Interactivity Index: 3 848

100% 0% 332 39 210

Sequislife OFFICIALTuesday, 17.03.2015 06:49

Saatnya makan siang! Waktunya kuis berhadiahpassport holder special dari #Sequislife untukRekan Cerdas yang dapat menjawab pertanyaanberikut: Sebutkan tagline dari Sequislife! Postjawaban kalian di kolom komentar di bawah ini.Good Luck :)

Interactivity Index: 2 474

100% 0% 170 172 101

Avrist AssuranceFriday, 20.03.2015 07:56

Avrist Birthday SurePrize kembali hadir untukmemberikan hadiah bagi Sahabat yang berulangtahun di bulan Maret 2015. Yuk segera kirimkandata diri Anda dan dapatkan hadiahnya..Cara−nya mudah : − Kirimkan copy identitas (KTPatau akte kelahiran), alamat lengkap, no telpdan id facebook yang berul

Interactivity Index: 1 901

100% 0% 101 62 97

The most engaging Facebook posts

Reports and studies about social media − ask for more!

54

Page 56: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Media / News

100 995

148 869

151 510

214 219

280 494

302 784

517 179

685 518

861 321

861 635

+0% (+373)

0% (−4)

0% (−30)

−2% (−4 730)

+0% (+558)

+0% (+168)

+0% (+2 568)

+4% (+23 448)

+1% (+5 847)

+1% (+6 973)

Sindo News

Harian Umum MediaIndonesia

Inilahdotcom

Ensogo Indonesia

RepublikaOnline

Kompasiana

Tempo Media

www.detik.com

Jawa Pos NationalNetwork (JPNN)

Mother and BabyIndonesia

Chart presents number of fans at the end of the month, and its increase.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

Precise data−driven recommendations − check it out!

56

Page 57: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Media / News

4%

2%

5%

4%

2%

16%

10%

15%

24%

27%

2 186

2 294

5 410

6 526

7 018

45 546

65 970

79 198

206 368

236 755

percentage of engaged users number of engaged users

Malesbanget.com

Harian Umum MediaIndonesia

Sindo News

Inilahdotcom

Kompasiana

RepublikaOnline

www.detik.com

Tempo Media

Mother and BabyIndonesia

Jawa Pos NationalNetwork (JPNN)

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

14 days of free social media analytics − sign up!

57

Page 58: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Media / News

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0

0

0

0

0

0

0

39

138

313

percentage of posts with reaction number of users posts

Sindo News

Inilahdotcom

RepublikaOnline

Tempo Media

www.detik.com

Maxim Indonesia

Ensogo Indonesia

Malesbanget.com

Kompasiana

Mother and BabyIndonesia

Chart presents total number of posts published by users and percentage of them that was commented by brand.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

Customer service

14 days of free social media analytics − sign up!

58

Page 59: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Media / News

Mother and Baby IndonesiaTuesday, 10.03.2015 01:29

Selamat pagi, Moms! Pagi ini kondisi GedungWisma Kosgoro tempat tim Mother&Baby bekerjamasih dilalap oleh api. Mohon doanya agar apilekas padam dan tidak ada korban jiwa ya, Moms.http://ow.ly/i/8WQC4

Interactivity Index: 35 780

100% 0% 24956 2250 114

RepublikaOnlineTuesday, 31.03.2015 01:19

Pemblokiran 19 media Islam menuai reaksinegatif para netizen.

Interactivity Index: 17 508

100% 0% 3136 237 839

Jawa Pos National Network (JPNN)Sunday, 29.03.2015 05:17

JK: Di Indonesia Apa Saja Diprotes, BBM NaikSedikit Diproteshttp://www.jpnn.com/index.php?mib=berita.detail&id

=295050

Interactivity Index: 15 933

100% 0% 6305 1627 195

Tempo MediaWednesday, 18.03.2015 07:15

#News Begal Lampung Telanjang, Menghilang, LaluDi−dor Aksi penggerebekan ini diwarnai olehkucing−kucingan, lantaran target tiba−tibamenghilang, muncul lagi di atap rumah tetangga,merayap dengan telanjang bulat. Lalu? Lihatvideo lengkapnya...

Interactivity Index: 10 724

100% 0% 2820 296 420

www.detik.comFriday, 27.03.2015 15:06

#BBM #BreakingNews Besok, Harga Bensin PremiumNaik Jadi Rp 7.300 dan Solar Rp 6.900 Hargabaru ini berdasarkan Peraturan Menteri (Permen)ESDM Nomor 39 tahun 2014 Tentang PerhitunganHarga Jual Eceran Bahan Bakar Minyak (BBM),yang telah diubah dengan Permen ESDM Nomor 4Tahun 2015.

Interactivity Index: 9 762

100% 0% 1790 417 394

The most engaging Facebook posts

Precise data−driven recommendations − check it out!

59

Page 61: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Retail

143 725

148 638

151 983

162 061

167 256

203 507

336 400

867 617

1 109 298

1 500 510

+0% (+255)

+1% (+933)

+7% (+10 332)

+0% (+557)

+1% (+1 890)

+2% (+4 937)

+8% (+25 980)

+17% (+125 364)

+0% (+1 041)

+0% (+505)

Lottemart Indonesia

Giant Indonesia

Alfamidi Ku

HERO Infoodtainment

7−Eleven ID

Lawson StationIndonesia

Super Indo Supermarket

Indomaret mudah danhemat

Alfamart SahabatIndonesia

Carrefour Indonesia

Chart presents number of fans at the end of the month, and its increase.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

14 days of free social media analytics − sign up!

61

Page 62: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Retail

4%

3%

0%

5%

8%

8%

2%

9%

22%

6%

4 822

6 043

6 640

6 977

11 416

13 326

21 059

30 168

33 032

51 769

percentage of engaged users number of engaged users

Hypermart

Lawson StationIndonesia

Carrefour Indonesia

Giant Indonesia

Matahari DepartmentStore

HERO Infoodtainment

Alfamart SahabatIndonesia

Super Indo Supermarket

Alfamidi Ku

Indomaret mudah danhemat

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

Analytical tool for Facebook, YouTube & Twitter − try!

62

Page 63: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Retail

0%

0%

75%

12%

67%

21%

0%

59%

15%

12%

0

0

12

24

51

58

88

110

111

214

percentage of posts with reaction number of users posts

Carrefour Indonesia

Indomaret mudah danhemat

TIP TOP Supermarket

Lawson StationIndonesia

Matahari DepartmentStore

Belanja Hemat ya Yogya

7−Eleven ID

Giant Indonesia

Alfamidi Ku

Super Indo Supermarket

Chart presents total number of posts published by users and percentage of them that was commented by brand.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

Customer service

Reports and studies about social media − ask for more!

63

Page 64: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Retail

Alfamidi KuSunday, 22.03.2015 14:59

Mau bawa pulang Logam Mulia 25gr, Tas MichaelKors atau Camera Digital Canon Powershot??Ikutan Photo Contest #BeYOUtiful yuk! Gimanacara ikutannya? Cukup belanja Produk Sponsorsenilai Rp 40.000 di Alfamidi kemudian kirimkanFoto kamu yang bertema "Be Your Self,BeYOUtiful", yaitu Perdeaan styl

Interactivity Index: 16 781

100% 0% 16229 70 17

Indomaret mudah dan hematThursday, 19.03.2015 12:00

#QuizIndomaret ada lagi! Sobat Indomaret, ayolanjutkan cerita ini sekreatif mungkin untukdapatkan hadiah Voucher Belanja Elektroniksenilai Rp 100,000 untuk 1 orang pemenang.Kesempatan menjawab Sobat Indomaret hanya daripukul 19.00 hingga 21.00.

Interactivity Index: 13 927

100% 0% 2059 2339 157

Super Indo SupermarketTuesday, 10.03.2015 07:00

Dalam rangka merayakan Mini Expo Produk 365Super Indo, ayo ikuti mini quiz berhadiahvoucher belanja @ Rp25.000 untuk 2 pemenangyang beruntung! Yuk, jawab pertanyaanyaberikut: Aku merupakan produk bumbu makananyang dibuat dari kacang tanah, cabai, gulamerah dan garam. Aku juga biasa digunakan

Interactivity Index: 6 387

100% 0% 423 807 171

HERO InfoodtainmentThursday, 26.03.2015 06:21

Labu adalah salah satu sayuran yang ada di HeroSupermarket dimana Labu sangat baik untukdikonsumsi oleh Anak Selain rendah kalori, Labujuga mengandung banyak vitamin, anti−oksidan,mineral, dan serat. Bagaimana caramu menyajikanLabu? #HeroInfo

Interactivity Index: 6 338

100% 0% 6094 33 7

Giant IndonesiaThursday, 26.03.2015 20:00

Ini dia promo weekend Giant, ayo semua langsungsimak ya promo weekend Giant berlaku di GiantEkstra dan Giant Ekspres seluruh Indonesia,Periode 27−29 Maret 2015 Daging RendangRp8.390,− /100gr normal Rp9.999,− hematRp1.609,− Filma Minyak Goreng Pouch 2 LtRp19.490,− Maks 2 pcs/pelanggan/hari n

Interactivity Index: 5 518

100% 0% 3510 150 88

The most engaging Facebook posts

Precise data−driven recommendations − check it out!

64

Page 66: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Technologies

327 764

470 954

547 309

780 290

781 112

810 106

955 339

1 628 886

1 945 862

4 474 126

−2% (−5 507)

−1% (−5 599)

−2% (−11 196)

+5% (+35 715)

+21% (+133 876)

−2% (−13 852)

+3% (+30 272)

−3% (−51 111)

0% (− 701)

−4% (− 176 631)

HP Indonesia

Lenovo Mobile Indonesia

LG Mobile Indonesia

Lenovo Indonesia

Dolphin Browser

Sony Mobile ID

OPPO Indonesia

Acer Indonesia

Samsung MobileIndonesia

BlackBerry

Chart presents number of fans at the end of the month, and its increase.

−1

+1

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

14 days of free social media analytics − sign up!

66

Page 67: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Technologies

0%

2%

8%

14%

6%

8%

26%

7%

34%

39%

15 558

19 313

24 282

35 145

45 259

46 198

64 116

121 146

321 485

761 671

percentage of engaged users number of engaged users

BlackBerry

Lenovo Indonesia

Nikon

Dell

Sony Mobile ID

LG Mobile Indonesia

Philips Berbagi Terang

Acer Indonesia

OPPO Indonesia

Samsung MobileIndonesia

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

−9

−3

+5

+2

+6

+6

+3

+2

+1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

Analytical tool for Facebook, YouTube & Twitter − try!

67

Page 68: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Technologies

0%

55%

2%

75%

9%

48%

59%

4%

92%

65%

0

64

65

67

244

446

625

774

1 075

1 113

percentage of posts with reaction number of users posts

Dolphin Browser

Dell

Microsoft Indonesia

Canon (Indonesia)

LG Mobile Indonesia

HP Indonesia

Lenovo Indonesia

Samsung MobileIndonesia

Acer Indonesia

OPPO Indonesia

Chart presents total number of posts published by users and percentage of them that was commented by brand.

+6

+1

+3

+2

+2

+2

+1

+1

−1

+2

10

9

8

7

6

5

4

3

2

1

Customer service

Analytical tool for Facebook, YouTube & Twitter − try!

68

Page 69: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Technologies

Samsung Mobile IndonesiaFriday, 13.03.2015 11:28

Be the Agent to begin A new start and claim theprizes! Ayo kasih tahu ke kita kelebihan yangdimiliki Samsung GALAXY A dan menangkan banyakhadiah menarik hanya diwww.samsung.com/id/galaxya/theagent! Get it now& let’s #BeginWithA!

Interactivity Index: 314 963

64% 36% 311415 607 70

Philips Berbagi TerangMonday, 23.03.2015 14:45

Dapatkan voucher diskon 70% untuk pembelianPHILIPS Ledino di PHILIPS HOME LIGHTING STORE,untuk 100 pendaftar pertama Thank God It’sPHILIPS edisi Maret. Daftarkan nama, domisiliserta nomor HP Anda melalui message FB BerbagiTerang hingga 31 Maret 2015. Baca informasilebih lengkapnya disini: htt

Interactivity Index: 52 871

80% 20% 52279 96 13

LG Mobile IndonesiaFriday, 20.03.2015 04:30

#LGQuiz: 20 Maret 2015 Untuk mengikuti #LGQuizSobat LG harus melihat beberapa syarat danketentuan sebagai berikut: − LIKE & SHARE kuisyang berlangsung (1x). − Jangan lupa aturprivacy setting akun Facebook menjadi ’Public’− Jawab pertanyaan (1x) dengan hashtag #LGQuiz− #LGQuiz akan ditutup pa

Interactivity Index: 40 324

48% 52% 3276 2542 1680

HP IndonesiaSunday, 01.03.2015 06:25

Happy Sunday all! HP masih punya 10 power banklagi untuk kamu yang beruntung dan bersediamenjawab pertanyaan quick survey kami.Pertanyaannya gampang: "Kamu lebih pilih mana,mendapatkan paket data gratis sebanyak 200MB/bulan selama 2 tahun atau sebuah casingoriginal untuk setiap pembelian ta

Interactivity Index: 39 844

39% 61% 648 907 2223

OPPO IndonesiaMonday, 16.03.2015 02:37

"A friend is the one who comes in when thewhole world has gone out." − Grace Pulpit.Teman sejati selalu ada disaat kita dalamkesusahan. Ofans, ayo tag sahabat kamu di komendi bawah ini ya. :)

Interactivity Index: 32 928

29% 71% 31912 122 33

The most engaging Facebook posts

Precise data−driven recommendations − check it out!

69

Page 71: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Telecommunications

36 148

45 852

79 078

211 739

316 071

403 233

530 310

1 497 359

2 003 401

4 230 176

+7% (+2 359)

−3% (−1 662)

−3% (−2 243)

−4% (−8 116)

−2% (−7 380)

−4% (−17 832)

0% (−1 917)

−3% (−39 119)

−1% (−13 286)

−1% (−64 163)

BoltSuper4G

FlexiMania

Telkom Indonesia

Esiaspot

3

AXIS

Telkomsel

IM3

smartfren

XL Rame

Chart presents number of fans at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

14 days of free social media analytics − sign up!

71

Page 72: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Telecommunications

0%

0%

2%

1%

9%

3%

1%

5%

1%

4%

358

575

927

1 420

3 274

9 248

12 051

27 241

34 974

60 791

percentage of engaged users number of engaged users

Telkom Indonesia

AXIS

FlexiMania

Esiaspot

BoltSuper4G

3

smartfren

Telkomsel

XL Rame

IM3

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

−5

−3

+2

+2

+2

+2

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

Precise data−driven recommendations − check it out!

72

Page 73: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Telecommunications

0%

0%

0%

0%

0%

0%

0%

74%

0%

90%

0

0

0

0

0

0

0

281

287

4 407

percentage of posts with reaction number of users posts

FlexiMania

PSN Engage. Pasifik SatelitNusantara.

smartfren

3

IM3

XL Rame

Telkom Indonesia

AXIS

Esiaspot

Telkomsel

Chart presents total number of posts published by users and percentage of them that was commented by brand.

−6

+1

+1

+1

−1

+2

+2

−1

+1

10

9

8

7

6

5

4

3

2

1

Customer service

Fast & easy reporting of social media campaigns − just test!

73

Page 74: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

Telecommunications

TelkomselMonday, 23.03.2015 12:00

Program #GunaAirBuatMu? masih berlangsung loh,Telkomsel Friends. Yuk share sekarang juga dancek syarat ketentuannya dihttp://tsel.me/gunaairbuatmu

Interactivity Index: 21 028

57% 43% 948 100 1230

smartfrenMonday, 02.03.2015 06:30

Guys, ini dia tantangan #SemangatSenin untukhari ini: "Apa judul lagu dan siapa penyanyidari potongan lirik lagu berikut ini?"Langsung jawab di comment pakai hashtag#SemangatSenin dan #CelebrateMoment sekarangjuga ya! Kami tunggu sampai pukul 23:59 WIBhari ini lho! :)

Interactivity Index: 8 961

46% 54% 1037 1133 2123Friday, 13.03.2015 06:00

Siapa di sini yg kepingin merchandise cantik dr3? Buat yang mau merchandise tsb, lengkapi TTSberikut dengan cara menjawab disertai nomor.ex: menurun 1. cengli, 2, dst. mendatar 1.bebek, 2, dst 3 merchandise cantik menanti 3followers yg beruntung dan akan di umumkan dihari Senin. Selamat menj

Interactivity Index: 7 121

50% 50% 2305 588 154

XL RameTuesday, 24.03.2015 10:00

Streaming musik atau baca komik online, bisabanget menghibur kamu yg lagi di tengahkemacematan. Setuju nggak? ;) Biar makin nyamanbaca komik online dan streaming musik pakaikartu XL, langganan aja paket HotRod Pro!Info: http://bit.ly/HotRodPro

Interactivity Index: 2 990

78% 22% 1854 268 4

IM3Tuesday, 31.03.2015 01:30

[ multimedia / brak tekstu ]

Interactivity Index: 1 017

60% 40% 889 24 2

The most engaging Facebook posts

Reports and studies about social media − ask for more!

74

Page 76: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

National TV Channel

2 355

25 474

69 092

80 066

156 823

184 431

383 965

789 221

1 080 117

1 345 761

+2% (+36)

+0% (+111)

+4% (+2 633)

+1% (+700)

+1% (+2 122)

+0% (+874)

+0% (+1 687)

+0% (+50)

+0% (+779)

+1% (+13 342)

TVRI

ANTVLovers

MNCTV Official

TRANS7

RCTI Official

Trans TV

IndosiarID

TvOneWebNews

Surya Citra Televisi

Metro TV

Chart presents number of fans at the end of the month, and its increase.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

The biggest Facebook fanpages

Analytical tool for Facebook, YouTube & Twitter − try!

76

Page 77: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

National TV Channel

5%

0%

8%

4%

4%

12%

12%

74%

8%

13%

117

1 211

2 038

3 309

7 858

18 203

45 300

51 432

88 317

176 120

percentage of engaged users number of engaged users

TVRI

TvOneWebNews

ANTVLovers

TRANS7

Trans TV

RCTI Official

IndosiarID

MNCTV Official

Surya Citra Televisi

Metro TV

Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

The most engaging Facebook fanpages

Analytical tool for Facebook, YouTube & Twitter − try!

77

Page 78: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

National TV Channel

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0

0

0

0

0

0

0

244

359

550

percentage of posts with reaction number of users posts

TvOneWebNews

Metro TV

TRANS7

ANTVLovers

IndosiarID

MNCTV Official

TVRI

Trans TV

Surya Citra Televisi

RCTI Official

Chart presents total number of posts published by users and percentage of them that was commented by brand.

N

N

N

N

N

N

N

N

N

N

10

9

8

7

6

5

4

3

2

1

Customer service

Fast & easy reporting of social media campaigns − just test!

78

Page 79: Social Media Indonesia Facebook fanpage march 2015

Fanpage Trends 2015

National TV Channel

Surya Citra TelevisiFriday, 27.03.2015 12:37

Innalilahi wa inailahi rojiun, Sesungguhnyasemua manusia yang di dunia ini akan kembalipada−Nya. #SelamatJalanOlga

Interactivity Index: 23 876

100% 0% 18108 450 248

Metro TVTuesday, 24.03.2015 10:00

Gubernur Tandingan: Jangankan Gubernur, JadiKetua RT Ahok Tak Pantas Ahok dinilai dapatmerusak generasi bangsa karena ucapannya yangkasar. http://bit.ly/1HuNoVp

Interactivity Index: 19 592

100% 0% 3760 3326 158

MNCTV OfficialFriday, 27.03.2015 07:31

Wooww!!! Panggung KDI 2015 ga kalah loh samapangung di ajang−ajang Internasional!Penasaran, yuk cek di sini −−>http://www.mnctv.com/index.php?option=com_content&

task=view&id=7021&Itemid=176

Interactivity Index: 15 300

100% 0% 14788 108 5

IndosiarIDFriday, 27.03.2015 12:53

Kami akan merindukanmu, sahabat..#SelamatJalanOlga

Interactivity Index: 11 839

100% 0% 9111 218 116

RCTI OfficialFriday, 27.03.2015 12:33

Segenap klrg RCTI turut berduka cita atasmeninggalnya slh satu host terbaik dahSyat.Smgamal ibadah diterima di sisiNya.#RIPOlgaSyahputra

Interactivity Index: 6 516

100% 0% 5256 171 36

The most engaging Facebook posts

Fast & easy reporting of social media campaigns − just test!

79