Social Media for Special Events #Sm4events

1. Social Media for Special Events #sm4events Lisa M. Chmiola, CFRE @houdatlisa Josh Hirsch @JoshHirsch1 AFP Arizona State Conference July 24, 2015

2. The Social Media Revolution #sm4events

3. Quiz Show! #sm4events How many status updates are posted on Facebook each day? 60 million

4. Quiz Show! #sm4events If Facebook were a country, it would be the X largest. 3rd (behind China and India, ahead of the US)

5. Quiz Show! #sm4events You Tube is the X largest search engine in the world. 2nd

6. Hashtag #sm4events

7. Facebook Then Now #sm4events

8. Facebook Est. 2004; 1.44 billion monthly active users Social networking site Hashtags to curate content Personal Profile, Page, Group or Event Success story: #GlobalSelfie campaign #sm4events

9. Facebook Friend #sm4events

10. Facebook Page #sm4events

11. Facebook Group #sm4events

12. Facebook Event #sm4events

13. Instagram Est. 2010; 300 million monthly active users Photo & video sharing; like Twitter in use of handles & hashtags Can share to other apps with single post Success story: #ToyotaGiving campaign #sm4events

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15. Twitter Est. 2006; 302 million monthly active users 140-character micro-blogging site Listen and engage Success story: #fundchat #sm4events

16. Invitation & RSVP apps Most popular is Eventbrite, est. 2006 Free to use if not charging for tickets/admission; reduced rates to nonprofits selling event tickets Can promote to your audiences and also to Eventbrite users; integrated with Bidding for Good auction site Success story: St. Agnes Academy #sm4events

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18. Vine Est. 2013; 40 million registered users Short, looping videos 6.5 seconds Success story: #6secondCV #sm4events

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20. Periscope Est. March 2015; 1 million users in first 10 days Live broadcasting mobile app Tips for use: #sm4events Consider location Use a tripod Have an engagement policy Live commentary Systems check Tell people its streaming live Spread the word

21. Crowdfunding Tilt: founded in 2012, 300k+ groups have used to collect funds Offers reduced fees, receipting for nonprofits GoFundMe: founded in 2010, $1.1B raised from 13M donors Offers NP section to browse projects to support No charge to donors but appx 8% fee to NP Kickstarter: founded in 2009, $1.77B+ raised for nearly 87k projects NOTE: Charity fundraising not allowed here! #sm4events

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23. Choosing which platforms to use Where are your constituents? What are you trying to accomplish with social media? Do you have great visual content to share? Who will manage the sites? What is their level of knowledge? #sm4events

24. When to develop your own app Do you have a need for real-time updates which cannot be easily communicated otherwise? Can the app reduce other event resources/expenses (e.g. program book)? Do you have a need for attendees to engage among themselves during your event? Are you prepared to deal with technical glitches and increased expectations from attendees? #sm4events

25. Case Study: #GreatGive15 24-hour online giving day 437 nonprofits from Palm Beach and Martin Counties $3,072,954 from 10,716 gifts #sm4events

26. Case Study: #GreatGive15 #sm4events

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32. Case Study: #AFPeeps Social media ambassadors for AFP-IHQ conference and other activities Identified from active social media participants on existing channels Expanded into official conference booth presence, offering workshops to attendees #sm4events

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34. Case Study: TEDxBocaRaton Ideas worth spreading Engage community through a contest Social Media Influencers #sm4events

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36. Case Study: TEDxBocaRaton #sm4events

37. Case Study: TEDxBocaRaton #sm4events

38. Case Study: Houston Marathon Ambassador program in 3rd year: Contest held to select Must agree to post/blog about race/running Also has dedicated app Participant tracking Expo information Social media sharing Strong presence on Facebook, Twitter, Instagram #sm4events

39. Case Study: Houston Marathon #sm4events

40. Managing success: metrics #sm4events Inside social media platforms External sites (e.g. Klout, Storify) What to look for? Number of followers, increases and decreases Post Engagement: Comments, Likes, Reshares Time of day/Day of week: When is most engagement happening? Demographics: who is engaging with you?

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42. Developing your strategy Which platforms/apps will you use? Who will develop content? Who will post it? How often will you post? How will you implement into your event? How will you engage attendees prior to the event? During? After? Who will monitor responses? What challenges do you foresee? How will you determine success? #sm4events

43. You can download this template from pptTemplate.net Follow us on Twitter @ppttemplatenet Questions? Contact us! Lisa: [email protected] @houdatlisa Josh: [email protected] @joshhirsch1 #sm4events