Social Media Case Study: How 6th Street Yogurt Created Awareness About their New Store Launch

Social media case study:

#WhatMakesColabaDiffere

ntFor

6th Street Yogurt

• Create awareness about the new store launch

• Generate footfall at the new store

• To sample the product

Client Brief

• To create a campaign named #WhatMakesColabaDifferent which would

run across Facebook and Twitter

• To Create awareness among existing fans on Facebook using promotional

updates

• Create awareness among existing followers on Twitter using promotional

tweets

• To build a larger fan base on Facebook with the help of targeted

Facebook ads

• To build a larger follower base on twitter with the help of relevant #tags

and keyword tracking to interact with them

• To build a larger database by encouraging participation across Facebook

and Twitter

• Give away online coupons to participants to generated larger footfall at

the new store and encourage Product Sampling

Campaign approach

Campaign Name:#WhatMakesColabaDifferent

Incentive:Free yogurt coupons

Duration:May 3rd - May 9th, 2013

About campaign

• An interactive application was created where in fans were

asked to answer a simple question i.e

#WhatMakesColabaDifferent

• All the participants were asked to give their contact details and

click on the download coupon button to claim their free yogurt

• Interactive posts were used throughout the week to attract the

existing fans

• Facebook ads were created and optimised to attract new fans

Facebook application

Facebook application flow

Interactive Facebook posts




Online coupon

Participants were

given online

coupons to claim

their free yogurt

• Keyword tracking used to reach out to the target

audience

• Hashtags were used to attract new fans

Twitter

Screenshots of Twitter responses





- 1800+ Unique users interacted with 6SY’s

Facebook and Twitter profiles

- 81 New followers on Twitter

- 1.5 k new fans on Facebook

- 43.6 k Reach on Twitter

- 946.2 k Impressions on Facebook

- 2.2k total Interactions

- 122 Total Coupons downloaded

- 288 Mentions on Twitter

Results

Campaign duration: May 3rd – May 9th 2013