Social Media Algorithms: How to Respond to Declining Organic Reach

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How to Respond toDeclining OrganicReachfrom an interview with Mike Stelzner

Social Media Algorithms:

Strengthenyour homebase

YOUR BLOG



IF YOU'VE ALREADY BUILT A STRONG AND LARGE LIST...if people want your content, they will come and get it

HOW?

Regularly send out new posts andupdates to your email list and sendthem back to your blog


SELL A PRODUCT

WHAT IS/ARE YOUR GOALS?


SELL A PRODUCT


Drive people to your site


SELL A PRODUCT


BECOME ATHOUGHT LEADERDrive people to your site


SELL A PRODUCT


BECOME ATHOUGHT LEADERSpread your contentespecially where you wantto build your communityLinkedIn, Medium, etc



SELL A PRODUCT




BOTH


SELL A PRODUCT




BOTH

Drive people to your siteSpread your content.Get in front of the rightaudience


SEARCH RESULTS ARE STILL IMPORTANT

INCREASE YOUR SOCIAL SIGNALS




The more interactions you have, the moresignals you have, and the more you’reboosted in search results.




Interact with the people who comment on your posts. Reach out and thank the people who share your content.Find out what they loved about it.Share quick informal updates: Snapchat or Instagram;Periscope or FB Live



YOU GROW YOUR BUSINESS



BLOGTRAFFIC

In terms of relevance:EMAILSUBSCRIBERS<




BLOGTRAFFIC



Smaller numbers mean that the people whocome to your site are more qualified.



BLOGTRAFFIC



Smaller numbers mean that the people whocome to your site are more qualified.

They made the effort to find you, or they’ve beentargeted with your content because they’reinterested in your niche.


HAVE A SMALL COMMUNITY?

TEST AND TWEAK



TEST AND TWEAK

Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in forms

Small changes can make a big difference:

A B?



TEST AND TWEAK

Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in forms


"If we can grow our email list, we cangrow our business" A B?



TEST AND TWEAK

Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in formsTest out a different headlines.Change the button colors.

Small changes can make a big difference: OK

OK

OK



TEST AND TWEAK

Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in formsTest out a different headlines.Change the button colors. Clean up any Not Found errors on your site.

Small changes can make a big difference: X



TEST AND TWEAK

Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in formsTest out a different headlines.Change the button colors. Clean up any Not Found errors on your site.


What works in one place may notnecessarily work in other places.

X


IF YOU'RE JUST GETTING STARTED...

JUST GETTING STARTED?




work on your craft of communication in whatevermedium works for you.




choose just one social network to start off with

?Find out where your audience isPut your energy there. Do your research. Once you’re established, slowlyexpand over time.

More details on this at WWW.BECOMEABLOGGER