Smarter Social Media: Maximize Engagement and Revenue

@comcastbusiness

John JantschFounder,

Duct Tape Marketing(@ducttape)

Michael CrossonFounder,

Social Media Marketing Group on

LinkedIn(@SocialMediopolis)

Smarter Social Media PanelistsModerator Panelists

Jay BaerFounder,

Convince & Convert(@jaybaer)

Today’s Agenda

• Taking a strategic approach to social media

• Executing efficiently and persistently

• Keeping tabs on the conversation

• ROI and metrics

Assess what you already have

Success depends on your leadership and your

cultureTie your strategy to business objectives

It Starts with StrategyPut your social

media “discovery” process in play

It Starts with Strategy• Learn where your customers

are living their digital lifestyles

• Make your social media case

The social media

“discovery” process:

It Starts with Strategy

Mesh social strategy with your organizational goals

Test, test, and then test again

One size does not fit all:

It Starts with Strategy

Fit social into overall marketing

What works best?

One size does not fit all:

Questions and discussion Effective Execution

Tap into your optimal target:

Big picture, narrow focus

Setting “ant traps”:

Understand where

consumers are in the funnel

The right platform can

aid conversion

Keep Tabs on the Conversation

Start the conversation,

monitor results:• Leverage SEO/SEM• Put feedback to work• Remember, social is

only one aspect of the conversation.

Spurring conversion:

Driving Conversion

Drive prospects through the funnel

It’s doable, but not as a direct sales and conversion tool

Is it the right place to put your resources?

Questions and discussion ROI and Metrics

• ROI is the easiest metric to track

• Tools outside and inside social media platforms

• Don’t measure success on followers alone

Measuring the

metrics:

Let’s Bring You into the Conversation

Questions

Coming June 22nd @ 1:00 EST:

Building Your Team for Speed • Improving work process• Boosting collaboration• Technology tools for productivity• Boosting organizational speed to

streamline operations • Speed to market with new products and

services.

Upcoming Connections to Growth Webinars

Find ideas, solutions, and perspectives from experts and real business owners at the Comcast Business Community,

cbcommunity.comcast.comhttp://cbcommunity.comcast.com

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