Upload
chakravarthi-chittajallu
View
20
Download
0
Embed Size (px)
DESCRIPTION
4G LTE REVENUE
Citation preview
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 1/12
www.elitecore.com
Whitepaper
Maximizing Revenue4G
Potential with Solutions"Concept to Cash"
Maximizing Next-Generation Services Revenue Potential
4G’s Unique “Concept to Cash” Requirements
Elitecore’s “Concept to Cash” Value Proposition for 4G
Operator Recommendations
Heavy Reading research indicates that the next-
generation services that operators are most looking to
provide over the next 12 months are 4G service including
VoLTE, M2M, cloud-based services and unified
communications.
Prepared by :
Ari BanerjeeSenior Analyst, Heavy Reading
www.heavyreading.com
on behalf of Elitecore Technologies
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 2/12
WhitepaperElitecore - Concept to Cash
Maximizing Next-Generation Services Revenue
As traditional telecom services havereached saturation, operatorsare looking to next-generationservices as alternativerevenue streams.Today's
customers want services when, where and how they want them, as well as continuity and access across all devices. In order to stay competitive,
operatorshaveno choicebut tomeet thesedemands.
As shown in Heavy Reading research indicates that the next-generation servicesthatoperators are most looking to provide over the nextFigure 1,
12 months are4G service includingVoLTE,M2M,cloud-based services and unified communications. Theseservicesareseeing significant market
progression,and operatorsmust bepreparedto turn theminto revenue opportunitiesas theybecomemoreubiquitous.
Figure 1: Which Services Does Your Company Currently Provide or Plan to Launch in the Next 12 Months?
02
19 % 81 %
38 % 62 %
41 % 59 %
47 % 53 %
50 % 50 %
60 % 40 %
76 % 24 %
82 % 18 %
84 % 16 %
85 % 15 %
89 % 11 %
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
VoLTE
4G Service (Wimax to LTE)
M2M
Cloud-Based Services (Storage)
Unified Communications
IPTV
Business VoIP
MPLS/IP-VPN
Business Ethernet
Mobile Services
Dedicated Internet Access
Source: Heavy Reading, 2013
Currently Provide
Plan to Launch in 12 Months
Heavy Reading | February 2014 | White Paper | Maximizing 4g Revenue With "concept To Cash" Solutions
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 3/12
WhitepaperElitecore - Concept to Cash
03
As consumer data usage continues to escalate, operators are upgrading their networks from 3G to 4G in order to provide customers with more
capacityandfaster speeds.Andwithit comes4Gservice offeringssuchas high-definitionvideo, music,gaming,IP telephony, mobileTV andother
mobileapplications andbundles.Another offering being rolledout is voice over Long Term Evolution (VoLTE), whichpromisesusers a quicker and
clearer voice experience over a 4G LTE network. While rolling out 4G networks, operators are also looking to Wi-Fi deployments to provide some
relief to their strained cellular networks, as well as provide a seamless data experience to subscribers.Allthese4G initiatives arestrategic in trying
to be thebest-of-classproviderand ultimately satisfy andretaincustomers.
4G Services
As mobilebroadband hasgrown to account for67 percent of broadbandaccess, theappeal of cloud mobility – when applicationsor programsare
accessible in thecloud, ratherthan thedevice– hasgrown.Already popular in theconsumersector dueto providers such asGoogle andApple, the
enterpriseis nowlookingincreasinglyto cloudmobility tohelpmanagetheirbusiness anywhere, anytime.
Operators arein a primeposition tocapitalize on thecloudrevolutionas they have closertiesto thenetwork andcan offermorein terms of scalability
andflexibility. Mobile cloudoffersan alternative revenueopportunity asoperatorsmay playa rolein providing differenttypesofcloudmodelsto their
customers, as well as enabling their network capabilities to become an integral part of mobile-based applications and services. With this cloud
capability comes added responsibility for carriers, which will now have to deal with issues such as bring your own device (BYOD), which is
becominga prevalent issuein theenterprise.Operatorswillhave toalignwithvendors that arewellversedin such issuesandcanhelpthemnotonly
preparetheirback-officesystemsfor suchneeds,butalsoenforcepoliciesand ongoing transformationsas mobile cloudneedschange overtime.
Cloud Services
Some of the next-generation services that operators are most interested in
launching over the next 12 months are described below.
4G Services Cloud Services M2M MVNO Enterprise Services
M2M is a broad term for any technology that enables automated wired or wireless communication between mechanical or electronic devices. In
telecom,operatorsare looking to M2Masa meansof alternativerevenuebutadmittedly, todaythere ismoreanticipationthan actual revenue.
Heavy Reading recently conducteda surveythat asked 60+operators about their current involvement in,perceptionsof andfuture plans forM2M.
When asked what percentage of their company's current revenue comes from M2M services , a large majority (83 percent) stated that(Figure 2)
M2Mcontributesless than 5 percent of overall revenue today. However, looking five years down theroad,the picture shiftsconsiderably: More than
a third (37percent)believe M2Mserviceswill make up 5 to 10 percent of revenue, 22 percent think it will contribute 10 to 15 percent andanother 22
percentbelieveM2M's share willbe evenhigher.
M2M
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 4/12
WhitepaperElitecore - Concept to Cash
04
Figure 2: How Much of Your Company's Revenue Comes From M2M?
Industry verticals such as automotive, manufacturing, energy, security and surveillance, healthcare, consumer electronics, connected home and
smart building management are all looking to M2M to sharply improve services to their customers through more rapid delivery on secure data.
When asked about plans regarding these vertical markets, 21-35 percent of respondents say they currently offer M2M services in all the vertical
markets listed; 20-33 percent of all respondents planned to offer M2M services in these vertical markets by the end of 2013. With such forecasts,
operators realize they must be prepared foran increase in transaction volumes, as well as for innovative billing modelsassociated with M2M, such
as tiered pricingor value-based billing.
After a few initial setbacks, the mobile virtual network operator
(MVNO) market continues to experience growth in certain markets,
especially Europe. We expect MVNO subscriptions to reach 200
million worldwide by 2014, with around 50 percent of that from
Europe. ThoughEurope isseen as thetorchbearer forMVNO, it isnot
alone as we are seeing the launch of MVNOs worldwide. Whether
they are focusing on building a unique brand, catering to a target
segment or competing on price, these MVNOs must differentiate
themselves, achieve competitive advantage andbuild market share.
In addition to building on their interoperability with mobile virtual
network enablers (MVNEs), their longevity and profitability will
depend on their ability and flexibility to introduce new offerings,
promotions andservices to theircustomers.
MVNO Enterprise Services
Theenterprisesegmenthas alwaysbeenthe mostvaluablesegment
for network operators. Service providers want to offer a complete
rangeof services for its high-value businesscustomersby providing
thembusinessvoice overIP (VoIP),data, broadband, leased line, IP-
based, MPLS services, unified communications, etc. Service
providers are increasingly concentrating on the needs of the
businesscustomer as they wouldliketo beable to offervalue-added
services like enable threshold alerts, customer set spending and
richcustomercareoptionsandloyalty plans. However, operatorsare
handicappedby their existing systems that do notallowthem to fully
exploit revenue potential from this valuable market segment. An
optimal "concept to cash" solution will play a key role in allowing
operators to take full advantage of next-generation services,
especially in terms of enterprise customers and ensuring security,
helping with policy and device management, dealing with
integration of next-generation and legacy systems, as well as
managingtheirin-houseand third-partyplatforms.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
83 %20 %
37 %
3 %
10 %
22 %
15 %2 %
2 %7 %
Less than 5%
5% to 10%
10% to 15%
15% to 20%
More than 20%
Source:Heavy Reading, 2013
Today
In five Years
Heavy Reading | February 2014 | White Paper | Maximizing 4g Revenue With "concept To Cash" Solutions
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 5/12
WhitepaperElitecore - Concept to Cash
05
4G's Unique " Concept to Cash " Requirements
Heavy Reading defines a "concept to cash" solution as an integrated platform
that analyzes subscriber's transactions and preferences, creates
package/bundles that are tailored to the subscriber's need, is able to launch
tailored marketing campaigns, seamlessly fulfills services ordered by
subscribers, rates/charges/bills for those services, accepts payment from any
source andis ableto handle financialaspectsof everytransaction.
The wireless industry has already witnessed an explosion of mobile data from
proliferation of smart devices, which will continue to increase with the advent of
4G.Forsupporting 4G services,operatorswill require cutting-edge "concept to
cash" solutions that must be scalable and address certain fundamental tasks
very effectively. Next-generation "concept to cash" solutions for 4G will need to
serve fourkeybusinessobjectivesof service providers:
Time to Market
Improve Customer Experience
Control Cost
Scalability
The foundation of an effective "concept to cash" solution in context of 4G services will rely on few fundamental components. To maximize the
revenue opportunity from 4G, operators need to personalize their service plans around specific consumer activities and behaviors such as video
sharing,online gaming or livecontent streaming, notaround blind bandwidth levels. It is critical that thesebusinessmodelsenforce stringentpolicy
andcontrolmechanismsto enable quick adoptionof theseservicesand minimizerevenueassuranceconcerns.
Operators' return on investmentfrom 4G/LTEwilldependon smartdata monetization,which demandscertain tasks bedoneeffectively, including:
Provide contextual offers
Increase customer loyalty
Increase customer engagement
Balance network resources with customer experience
Data plan innovation
Today we are on the cusp of a new era in data monetization. Service
providers recognize that flat rate business models cannot be
sustained in the long run. In order to remain profitable andcompetitive, they need to tie data/bandwidth consumption with
revenue in-flow. Service providers also face network management
challenges due to data growth – and data monetization is seen as a
key strategy for bridging the consumption/revenue gap. Hence, in
order to help service providers transition to more innovative usage
and application based models, they need an underlying software
fabric that is not only real-time and flexible but also understands the
nuances of business and network policies with subscriber and
application awareness by providing highly granular visibility into
application usage and subscriber behavior. However, this is not
enough – our research points to the fact that most service providers
are struggling from time-to-market challenges and there is an ever
increasing chasm between service providers marketing and ITdepartments when it comes to launchinginnovative data planssuch
assponsored dataand VoLTE.
Service providers want to roll out innovative, aggressive data plans
to themarket, buttheyarehandicappedwitharchaic,inflexible back
office systems. Heavy Reading's recent 2013 survey, based on a
survey of 80 unique service providers, highlights some of the
policies operators are likely to deploy in their network as a
mechanism for innovativedatamonetization .(Figure 3)
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 6/12
WhitepaperElitecore - Concept to Cash
06
Figure 3: Which Policies Is Your Company Likely to Deploy as a Mechanism for Innovative Data Monetization?
Service providers need to be able to deliver continuous data plan innovation that takes into account subscriber preference, transactions, business
policies,context,locationand application awareness. Themore a service providercan identify patterns of user behavior, theeasier it is to monetize
the activity. An operator could not only provision additional bandwidth for a heavy user, but target that bandwidth based on the user's individual
habits. In order to create a frictionlessdatamonetizationoffer factory, service providersneed their ITsystems towork together incompleteharmony
andbe able toprocess,analyze, contextualize andpersonalize offersin a seamlessmechanism.In order todoso, it isclearthat convergenceof just
policymanagementand chargingsystemsis notenough; understandingtraffic flow, application anddevice awarenessbecomescritical.
Thepieces that service providers will need to enablenew charging modelsmightvary dependingon thecompany'sparticular vision, buttherearefewelementsthat generallymust be inplace, including:
Real-time data collection & processing: Service providers
must have intelligence gathering mechanisms at both the
network and software layers in the form of data mediation
platforms, deep packet inspection [DPI] devices that
inspect, extract and enrich subscriber and application
data.
Handle convergent charging: Next- generation BSS
systems, especially in the 4G context, need to be able to
bring together prepaid and post-paid charging under one
BSS platform, known as convergent charging. This is
typically described as “online” and “offline” charging in
3GPP terminology. At a network level, this results in the
architectural decision to separate out network-facing logic
from the real-time charging function (OCS in 3GPP terms).
0% 20% 40% 60% 80% 100%
Fair usage linked based on customer tier
Fair usage linked to volume or duration of data use
Multiple device support
Based on apps (e.g. Social Network site, Video)
Shared usage plans or enterprise service plans
Network selection (e.g. switching from 3G to Wi-Fi)
Temporary Services (e.g. Day passes, “Turbo Boosts”)
Roaming (e.g. alerts or usage constrains)
Subscriber device in use (e.g. iPhone, Tablet, etc.)
Popular Concerts, Events or Games
Differential QoS (e.g. prioritization by app/content)
Subscriber-level video optimization
Level of RAN congestion
Sponsored promotions
Improved QoE for VIP users
Use of policy-controlled APIs/revenue share with OTT
VoLTE / RCS
Parental Control
Analytics to understand broadband traffic
Wi-Fi hotspot offload with user notification
60 %
57 %
31 %
45 %
32 %
35 %
33 %
34 %
25 %
21 %
25 %
14 %
29 %
20 %
12 %
16 %
17 %
15 %
8 %
6 %
30 %
31 %
50 %
36 %
46 %
43 %
43 %
42 %
50 %
53 %
46 %
55 %
40 %
44 %
50 %
44 %
40 %
42 %
49 %
33 %
Source:Heavy Reading, 2013Already Deployed Planning to Deploy in 2014-15
Heavy Reading | February 2014 | White Paper | Maximizing 4g Revenue With "concept To Cash" Solutions
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 7/12
WhitepaperElitecore - Concept to Cash
07
In many cases the BSS vendors will not own all the assets
supplying this converged functionality and hence the
flexibility to integrate with third-party call control
components iscrucial.
Integra ted service ful fi llment capab il it y: Order
management, service activation and SIM management
capabilities are essential components of a 4G “concept to
cash” solution. Seamless, zero-touch fulfillment demands
that order capture to service fulfillment is closely aligned
with integrated catalog and BSS systems. The only way
operators can have a seamless “concept to cash” solution
isbyclosely typingBSSand OSScapabilities.
Flexible offer design environment: Next-generation
‘concept to cash’ solutions require an embedded design
environment withdynamic (real-timeor near-real-time) offer
management capability based on subscriber network
usage, traffic-basedpromotion, loyalty points, event-based
promotion and rules-based promotion. Promotional offersfor early adopters, cross-product promotions & loyalty will
be critical in driving VAS adoption. Service providers
should evaluate how to provide loyalty points to customers
based on their total spending or spending on specific
services. Loyalty points can act as a great customer
retentiontechnique andhelpdrive tacticalmarketingefforts
for profitable services. Enhanced balance management
enables multiple loyalty balances to be attached to a
customer account, regardless of prepaid or post-paid
status, and will help convert customer usage information
intoloyaltypointsandviceversa.
PolicyManagement:This isa criticalcomponentin thenext
generation ‘concept to cash’ ecosystem is policy
management. Dedicated policy man-agement solutions
allow for a single point of contact for centralized policy
control within the service control layer of the network.
Informed by the full view of the transport network enabled
by a variety of network elements (including a DPI solution),
thesepolicy control devices can feed individual subscriber
rules into theonlinecharging platforms to accurately bill for
the tiered and differentiated services. This will ultimately
drive new revenue for service providers because tailored
pricing plans specifically designed for small users subsets
can effectively capture new subscribers and grow ARPU
among existing subscribers. In essence, it is about
personalization of the network, and the ability to segmentout pricing plans to the degree that each subscriber can
select a service planthat closelymirrors individualneeds.
Embedded Centralized Product Catalog: This provides a
centralized, top-level view of product information including
pricing attributes, that can be shared by multiple
stakeholder applications and processes, including
customer care (and self-care), cam-paign management,
billing, and charging. From a technology standpoint it is
critical that the siloed service definition issues with policy
being managed in thenetwork need to give wayfor policies
to be defined and aligned with service parameters in
centralized product catalog. In next generation ‘concept to
cash’ solution,polices shouldbe defined andconnectedto
subscriber and their services at the centralized catalog
level. To achieve this, policy definition and creation shouldbe closely aligned with centralized product catalog and
havea closed-loopedrelationshipwithproduct service and
resourcecatalog.
End to endview of subscriber, usage andtheirservices:A
unified viewof subscribers, theirservices,entitlements and
historical interactions for use in real-time decisions and
analytics.
Busine ss Pol icy enforceme nt & control: Policy
management element must be able to query and interface
withreal-time, online chargingand rating systems.
Subscriber authorization and monetization: Onlinecharging systems should be able to process transaction in
real-time and help service providers capitalize on real-time
intelligence and customer insight. Service providers need
to be able to tap into and make informed decisions based
on theirsubscribers’contextand usage information.
Analytics: Advanced analytics will play a pivotal and multi-
dimensional role in the context of smart data monetization
and customer retention. Advanced analytics closely
aligned with CSPs IT systems can help in providing
personalized offers which can be tailored according to
location (with location-specific offers) and even time-
sensitive short-term services made available to encourage
migration to new packages, new networks etc, and toreduce pressureon networks in those locations.Successful
mobile network operators need to be operationally agile
andableto deliveran optimum customerexperience.
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 8/12
WhitepaperElitecore - Concept to Cash
Vendor Analysis - Elitecore
In order to maximize their revenue potential from 4G services most
operators are looking to refresh their old OSS/BSS systems and
adopt next-generation "concept to cash" solutions. It is a known fact
that any IT transformation projects for network operators especially
when it relates to their "concept to cash" value chain are always
viewedas riskyandtimeconsuming. "Concept to cash" solutionsaredirectly inline of operator'smonetization activitiesthat operators fear
transformation projects can disrupt their day to day operations.
Many leading Tier 1 operators have invested in custom built BSS
solutions from market-leading BSS vendors that have undergone
extensive customization overtime. These solutions are hard to
upgrade and in many cases the only choice operators have is to
Next generation ‘concept to cash’ solutionsneed to effectivelybridge thegap between network andIT systems.Onevendor whosesolutionclosely
mirrors our vision of a ‘concept to cash’ solution in the context of 4G/LTE is Elitecore, whose end-to-end pre-integrated approach seamlessly ties
together network-centric core session management with IT aspects. Tying together a unified 360-degree subscriber view with network control,
smart charging and subscriber service experience, this solution addresses all the critical “concept to cash” requiremetns of network operators.
Figure 4 illustrates thesubcomponentsthat constitute Elitecore’s “concept to cash”solution.
completely replace these solutions, which results in very expensive
andcumbersome "concept tocash"transformationprojects.
To future-proof their "concept to cash" investment, operators need to
invest in a productized solution with a defined, comparatively easy
upgrade path. With the advent of mobilebroadband andother next-
generation services, it makes sense for operators to invest in an
integrated "concept to cash" platform with many of the BSS/OSS
layers (e.g., policy, customer relationship management, order
management, catalog, etc.) pre-integrated, because this approach
reduces operators' integration, professional services and support
costs.
Elitecore LTE Revenue and Customer Management Platform
ConceptBuilding
ServiceCreation
Go toMarket
FulfillmentBilling & Revenue
ManagementPayment
Knowing/Analyzing
customer’s buying
behavior/pattern
Complete view of
customer
Package/bundle
creation, pricing as
per the concept
built
New and innovative
services
Service promotion/
marketing
Cross sell/up sell
Service availability
to customer & order
capturing
Service activation
and configuration
Inventory
Association
Service
monetization
Real-time charging
Single invoice to
customers for
multiple services
Multiple payment
channel for
customers
Self-care access
Receivables and
settlement
Order Store front
Reporting/Business
Analytics
Product
Management
› Pre-integrated
product catalog
› Product Life cyclemanagement
CRM
Customer care &
WSC
Order management
Customer AccountManagement
Loyalty/Retention
Provisioning
Inventory
Management
Alert & Notification
3GPPAAA
CGF (Mediation)
PCRF
OCS
Balance
Management Convergent Billing
Payment &
Collection
Portals - Customer
/Dealer/Reseller
Supplier/partnerSettlement
Figure 4: Concept-to-Cash – Elitecore 4G/LTE Product Offerings
Source: Elitecore, 2014
08
Heavy Reading | February 2014 | White Paper | Maximizing 4g Revenue With "concept To Cash" Solutions
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 9/12
WhitepaperElitecore - Concept to Cash
Elitecore's "Concept to Cash" Value Proposition for 4G
Elitecore offers a readily available, pre-integrated LTE revenue and customer management platform of BSS (online charging, convergent billing,
customer management, provisioning)and EPCofferings (PCRF, DSCand 3GPP-AAA) that are capable of operating in multi-vendor environments,
leading to partnerships with third-party vendors for operators that wish to speedily roll out and monetize their IP/IMS-based next-generation
services and enhance the overall customer experience. The end-to-end platform is built on a flexible, easily adaptable modular architecture that
supports faster andcost-effective implementationand interoperability asa result ofproven integration experience withtop EPCvendors.
The advent of 4G has heralded a new era in data monetization.
Service providers recognize that in the 4G era, flat-rate business
modelscannot be sustainedin thelong run. To remainprofitable and
competitive, they need to tie data/bandwidth consumption with
revenue inflow. Service providers also face network management
challenges due to data growth, and data monetization is seen as a
key strategy for bridging the consumption/revenue gap. In order to
transition to more innovative usage- and application-based models,
service providers need an underlying "concept to cash" solution that
isnotonlyreal time andflexible, butalsounderstandsthe nuances ofbusiness and network policies with subscriber and application
awareness, with highly granular visibility into application usage and
subscriber behavior. However, this is not enough – as previously
mentioned, service providers are struggling from time-to-market
challenges, and there is an ever-increasing chasm between their
marketing and IT departments when it comes to launching
innovativedata plans suchas sponsored dataand VoLTE.
Transitioning to an IP-based LTE network while maintaining existing
2G/3G networks will introduce new challenges for operators. They
will have to support not only multiple network and network
technologies, but also interoperability and seamless roaming.
Complex integration and interoperability between existing network
elements and LTE domain means that vendor's "concept to cash"
solution providers need to be much more network facing than they
needed to be before. And, a piecemeal approach to solution
offerings from vendors also means increase in overall cost of
ownershipfor service providers.
09
There are different approaches taken by BSS/OSS vendors to help
service providers maximize their revenue potential from 4G. Most
BSS vendors have upgraded their postpaid batch oriented BSS
systems to an online platform. In many cases vendors have more
than one rating solution, one for batch and one for online. They have
also tried to partner or acquire policy management capabilities. We
have seen major acquisitions in the policy management space by
leading BSS/OSS vendors in the past twoyears. These vendors had
to undergo major integration projects to tie together their BSS
solutions with policy management solutions and connect that withtheirorder managementand catalogsolutions.
One other key point to note is that most leading BSS systems
available todaywere designedfor the batch-based, postpaid world,
so a lot of reengineering and tactical extensions were needed to
make these solutions capable of handling real-time transactions.
PostpaidBSS vendors were typicallynot verynetwork-centricbefore
the advent of mobile broadband and 4G forced them to redesign
their existing BSS solutions. Data monetization requirements forced
batch-based postpaid systems to manage transactions in real time,
as well as converge BSS systems with policy management or PCRF
solutions. This clearly meant that vendor BSS solutions need to
quickly incorporate the nuances of the network world and extend
that into their overall "concept to cash" solution. Of course, this is
easier saidthan done.
So why does Elitecore's approach stand out in the crowded
BSS/OSS vendor landscape? Elitecore, in our opinion, brings a new
dimension to the "concept to cash" solution space. Elitecore has an
organically grown "concept to cash" platform that ties together
network and IT components from the outset, and it has BSS, OSS,
components and policy management as part of its integrated
solution offering.The company'spre-integratedstackof convergent
billing and revenue management, OCS, PCRF, DSC and AAA with
support for modular approach provides operators with a one-stop
solution offering that addresses complete 4G/LTE ecosystem
ensuringquicker timeto market andconsiderable costsavings.
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 10/12
WhitepaperElitecore - Concept to Cash
Elitecore's network-agnostic "concept to cash" solution offers:
Convergence of 4G access through both Diameter and Radius
support, enabling operators to reuse their existing network
equipmentand thussave costof overalldeployment.
Charging Gateway Function (CGF), a flexible, convergent
mediationsystem that is capable of handlinganyeventor record
of voice,dataor content servicesgeneratedby thenetwork (LTE,
WiMax, IMS, etc.) in real time and producing rich records in the
format required by downstream billing and charging system
protecting overall investmentand cost.
Great f lexibi li ty to meet variety of complex IP-based
communication needs and helps tackle all kinds of redundancy
suchas geo-redundancy, active-active and active-passive, etc.,
and performs multiple operations such as consolidation,
filtering, data processing, formatting and enrichment in
accordance with3GPP specifications.
A single centralized product catalog to create, launch and
manage various LTE plans such as VoIP, OTT, prepaid-postpaid
product bundles with support for n level product hierarchy
enabling faster service launch while supporting greater service
personalization.
A flexible and scalable online charging system (OCS) that
enables service providers to run their LTE/IMS prepaid and
postpaid operations as a single cohesive business unit.
Elitecore's OCS solution is pre-integrated with 3GPP compliant
PCRF and centralized product catalog. It offers flexibility in
launching new, innovative IP/IMS based prepaid plans and
customer loyaltyprograms& integratedbalancemanagement.
A multi-dimensional, real-time, 3GPP compliant policy control
and charging for the operators to launch LTE services, flexible
plans, bundled offerings enforcing fair usage policy in real time
based on subscriber usage, balance information, therebyimproving revenue potential from mobile broadband services
and competitive edge. Moreover, it facilitates optimized use of
network resources, time and cost while seamlessly delivering
qualityof service andsuperiorcustomerexperience.
A comprehensive stack of customer management, service
fulfillment and network inventory/SIM with work order
management system for effective order handling, real-time
service activation and resource provisioning all integrated via
openinterfaces.
A multi-tier, robust provisioning framework that supports flow
through provisioning of services and real-time activation/de-
activation of customer devices. It facilitates smooth integrationwith self-care portals for subscriber self-provisioning and
enables provision of various entities (user information, package
information, customer profile, etc.) that is directly or indirectly
responsibleforservicedelivery to theenduser.
An extensive reporting and analytics capability for report
generation and customer buying/usage behavior analysis,
enabling operators to launch personalized (location-based,
event-based) and cost-effective offerings, and also monitor
performanceof launchedproductor servicebundles.
10
Heavy Reading | February 2014 | White Paper | Maximizing 4g Revenue With "concept To Cash" Solutions
In a nutshell,Elitecore's integratedsingleplatform modular approachreducescostof ownershipfor operators,decreases implementationtime and
timeto market for innovativeofferand iseasily upgradeable.
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 11/12
WhitepaperElitecore - Concept to Cash
Conclusions
Operator Recommendations
11
In the 4G era, service providers must be able to tap into and make
informed decisions based on their subscribers' context and usage
information. Their "concept to cash" infrastructure will play a pivotal
role, allowing them to not only process and correlate event streamprocessing, but also use advanced analytics to provide contextual
offers to customers based on calling patterns and transaction
trends. Effective "concept to cash" solutions need to be able to
provide an integrated view of the customer that is consistent across
the entire organization and enriched with outside data services to
render themostdynamicinformation.
4G wireless networks will make applications and services much
more usableand relevant, andpeoplewill becomeever more reliant
on them. At the same time, operating a 4G network and delivering
services in a 4G environment only amplifies the challenges already
facingoperators – predominantly theneed to managecostsand find
new sources of revenue. Operators need cutting-edge "concept to
cash" systems to maximize their revenue potential from moreintelligent service delivery, enabling them to more effectively drive
efficiency, creativity, customization and ultimately profitability. They
also need the ability to react in real time, taking account of all
available insight. Strategic "concept to cash" implementations can
help operators to overcome all of these challenges, providing real-
time insight to support a variety of applications evident in the
Capitalize on real-time intelligence and customer insight:
Wireless operators must be able to tap into and make
informeddecisionsbasedon theirsubscribers'contextand
usage information. Service provider's next-generation
"concept to cash" solutions should have embedded
analytics capability that will help to support their initiatives
to providemore personalizedserviceofferings.
Provide personalized service without infringing on
privacy:Wirelessoperators mustutilizeadvancedanalytics
and real-time business intelligence to walk the tightrope
between providing personalized service and infringing on
subscribers'privacy.
Implement real-time policy-driven "concept to cash"solutions: Policy-based, real-time "concept to cash"
solutions will be service providers' linchpin for success.
Effective policy management will provide operators with
tools to differentiate their services, be more creative in their
service offerings and protect their own interests by
distributingand controlling scarce network resources more
effectively.
Plan for the future: We don't yet know what the right
business model for 4G is. Ensure that your solutions allow
you to adapt as you understand the market, giving you the
flexibility tochangeyourservice andpricingmodelsasyour
needsevolve.
Next-generation "concept to cash" solutions will enable
wireless operators to execute the customer experience
vision: Most wireless operators understand that product
differentiation is a short-term differentiator; hence, they are
prioritizing investments in customer experience. Effective
"concept to cash" implementation will help operators break
down their service silos and gain better visibility, data
management and control in order to improve the customer
experience.
operation of the network, and in the provision of services to
customers. It would enable joined-up thinking, from strategic
planning to provision of customer support. In the future, "concept to
cash" implementations will become a fundamental pillar of service
and network strategy, and operators must start planning for them
now.
7/18/2019 Maximize 4G LTE Revenue Potential With Concept to Cash Solutions
http://slidepdf.com/reader/full/maximize-4g-lte-revenue-potential-with-concept-to-cash-solutions 12/12
904, Silicon Tower, Off. C.G. Road, Ahmedabad - 380 006. INDIA. Tel : +91-79-
66065606, Fax : +91-79-26407640
© Copyright 2014 Elitecore Technologies Pvt. Ltd. All Rights Reserved.
Elitecore Technologies Pvt. Ltd.
India Mauritius UAEI I
Mumbai Tel : +91-22-61435100 Fax : +91-22-61435151
Delhi Tel : +91-11-41589761/62 Fax : +91-11-41589760
Bangalore Tel : +91-80-40869000 Fax : +91-80-40869001
Pune Tel : +91-20-67083000
Dubai Tel : +971-50-5512789 Fax : +971-4-214-9501
Sales & Marketing
www.elitecore.com