How Has The SEO Changed After The Latest Penguin And Humming Bird

Update? In the world of internet – the year 2013 has been a turning point. Google – the search engine giant has brought two major updates and has totally changed the scenario of search engine optimization. Before few years – it was quite easy for South Carolina SEO professionals to make their client’s website rank higher in the search engine through various ways of link building giving importance to keywords. But, now just keyword stuffing and referral links will not work at all.

Over the past few years, the search engine giant has come up with numerous changes in their algorithms in order to provide more relevant search results to users. This has made the process of link building to rank page higher in search results, far more challenging than it is used to be. Moreover, at the same time, the updates have made the practice of keyword analysis (especially as it relates to link building) much more complex and difficult.

First the penguin update has brought drastic changes in Small Business SEO Services and later the humming bird update has dramatically changed the industry. This left no other option for the internet marketing professionals other creating promoting branding name of the websites.

Gone are the days when South Carolina SEO was much easier with just finding a few keywords, just buying or building a few links here and there in different directories or blog posts containing those terms in the anchor text of the link, and ranking well for it. However, Google’s latest algorithms Penguin and Hummingbird have made old small business SEO services less effective, and in the coming dates with more updates it will continue to be less and less effective. Search engine is becoming smarter and so small business SEO services need to be more structural and focused to gain effective results.

With the changing scenario in Google algorithms, South Carolina SEO are on their toes to churn out some drastic strategies that feed search engines with what they want so that websites can rank higher.

To succeed in the present Google search engine battle, South Carolina SEO strategy has to be totally revamped with taking in new things to work on. Content marketing and social media marketing are the two giant aspects that every SEO professional need to take seriously to stay in the market.

Content Marketing

http://www.elitestrategicbusinesssolutions.com

The latest Google updates have given more preference to fresh and quality content. It will be looking at companies with good content marketing efforts. An excellent content strategy brings improvements to the site along with quality links. Regular informative content targeted at audience and social sharing increases the authority of the website.

Social Media

In the world of digital marketing, social media plays a crucial role and with Penguin and Hummingbird coming into the picture, SEO landscape has totally changed. In the last couple of years we have seen that social media such as Facebook, twitter and much more have showed their huge impact on the Search Engine Optimization area. We have seen that companies having impressive social media presence are more preferred by our search engine giant – Google. Moreover, in the recent updates, it has showed that having an effective online community interaction helps website to gain authority and rank higher in search engines.

Overall, we can see that Google has brought new algorithms improving search results in favor if its users. However, it has definitely changed the scenario for SEO industry as now no old dog tricks will work but only quality, quality and quality will work.

http://www.elitestrategicbusinesssolutions.com