Samsung Home Appliances Social Media Report For Q4 2015

SamsungHome Appliances

Social Media Report

Oct 01 2015 - Dec 31 2015

Cover image courtesy ofSamsung Home Appliance FB

Samsung Home Appliances: Social Media Report

This report looks atSamsung Home Appliances

performance on social media between

October 1st – December 31st, 2015

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Analysis of

Samsung Home AppliancesFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,603,420 35,166 2.24%Worldwi

de

Mostly Older, Female and

Attached.

Samsung Home Appliances

Engagement Score Total Fan Posts

662 339

Total Posts Brand Response Rate

55 3.54%

Total Likes Avg. Reply Time

315,337 1 day, 3 hrs, 19 mins

Total Comments General Sentiment

11,077 Neutral

Total Shares

17,573

BRAND POSTS FAN POSTS

Brand Overview

1,550K

1,560K

1,570K

1,580K

1,590K

1,600K

1,610K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

1,603,420

New Fans

35,166

Engagement

0

250

500

750

1,000

1,250

Samsung Home Appliances had an average engagement score of 662 and a highest of 1000.

Community Analysis

Samsung Home Appliances fans are mostly Older, Female and Attached.

Samsung Home Appliances fans are largely from United States followed by Puerto Rico.

Fan Demographics Distribution of Fans

36%

64%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

United States

Puerto Rico

India

Mexico

Philippines

Pakistan

Canada

Egypt

Bangladesh

Bulgaria

0

1

1

2

2

3


Brand Posts

Top keywords used Frequency

http://smsn.us/Holiday-

Tips

8

Range 7

comments 7

new Samsung 6

dish 5

65%

35%

Brand Participation Brand Non Participation

96%

2%2%

Posititve Negative Neutral

Brand Posts - Engagement

Samsung Home Appliances responded to 36 conversations generated by the 55 Posts they published.

Samsung Home Appliances receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

02-NOV-15, MON 1:00PM

Better together. Dark appliances and light cabinetry make your kitchen really pop. http://smsn.us/Bl ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 65,111 1,048 2,828 Positive

15-OCT-15, THU 11:30AM

Fridge or freezer, it’s up to you… Now we’re chilling! Can you spot the 5 differences in the fourth ..

07-OCT-15, WED 11:30AM

Quick! Pre-treat pumpkin stains before the evidence of your jack-o-lantern carving catches up with y ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 45,040 1,514 4,716 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 51,673 997 2,846 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/183923326374/posts/10153262838216375



Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50

0 200 400 600 800 1,000

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

years 104

Samsung Home

Appliance USA

83

warranty 70

months 64

customer service 60

User Posts

0

5

10

15

20

25

30

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Samsung Home Appliances responded to 12 conversations generated by the 339 Posts fans published.

Samsung Home Appliances appears to participate more when Fan conversations have greater negative vibes than positive.

User Posts - Engagement

Brand Responses Sentiment

4%

96%

Brand Participation Brand Non Participation

21%

25%

54%

Posititve Negative Neutral

Campaign Intel – 3 most recent campaigns

Oct 01, 2015 - Dec 31, 2015

0 1 2 3 4 5

0 50 100 150 200 250

Load Up for Fall—Upgrade to Front-Load Now & Save!

29 cu. ft. Capacity Side-by-Side FoodShowCase Ref

WF9100 5.6 cu. ft. Front Load Washer withSuperSpe

Number of Posts

Engagement Score


Analysis of

Samsung USATwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

549,183 29,261 5.63% United States

Samsung USA@Samsungtweets

Engagement Score

96

Total Proactive Tweets

173

Retweets Total

28

Replies Total

516

Favorites Total

11,896

Total Mention

10,077

Total Retweets

5,613

Total Replies

0

Response Rate (%)

5.02%

Average Reply Time (mins)

742

Most Engaging

#HowWeHoliday

Most Recent

#HowWeHoliday

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

505K

510K

515K

520K

525K

530K

535K

540K

545K

550K

555K


Follower Growth

Total Followers

549,183

New Followers

29,261

32K

32K

32K

32K

32K

33K

33K

33K

33K

33K


Followee Growth

Total Followees

32,483

New Followees

-48

Engagement

0

250

500

750

1,000

1,250

Samsung USA had an average engagement score of 96 and a highest of 978.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

173 28

No one likes untangling cords, so we made wireless charging. Get the

kit: http://t.co/819ooqWOOt #P..

13-Oct-15, Tue 02:28PM

ENGMT. FAV. REPLIES RETWEETS

999 5,610 131 2,219

Top Engaging Tweets

Have a new tradition? Elle, IL, does a Hanukkah Scavenger Hunt!

Tweet yours w/ #HowWeHoliday & we m..

“Dad becomes our Living Xmas Tree”—Laurel, FL. Tweet your

new tradition w/#HowWeHoliday & we might

..

20-Nov-15, Fri 03:28PM


848 1,715 44 523

25-Nov-15, Wed 11:30AM


726 1,109 17 376

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/Samsungtweets/status/654000662825472001



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120 140 160

0 20 40 60 80 100 120 140

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120 140

0 500 1000 1500 2000 2500

#problemsolved*

#flexyourfridge*

#southkorea*

#howweholiday*

#stopboknal2015*

#samsungcooks*

#sweepstakes*

#samsungsolve*

#samsunggives*

#samsunggamer*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

200

400

600

800

1000

1200

1400

1600

1800

2000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

problemsolved flexyourfridge southkorea howweholiday stopboknal2015

Spread of Hashtags by day

0 100 200 300 400 500 600 700 800

#problemsolved*

#samsungcooks*

#southkorea*

#sweepstakes*

#samsunggives*

#stopboknal2015*

#flexyourfridge*

#samsungsolve*

#howweholiday*

#samsunggamer*

Engagement Score

Hashtags - Engagement

Average Response Rate : 5.02%

0

200

400

600

800

1000

1200

1400

1600

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 12 hours 22 minutes

0

5000

10000

15000

20000

25000

30000

35000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

50

100

150

200

250

300

350

400

450

500

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

500

1000

1500

2000

2500

3000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

200

400

600

800

1000

1200

1400

1600

1800

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 5,613

-500

0

500

1,000

1,500

2,000

2,500


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 10,077

-200

0

200

400

600

800

1,000

1,200

1,400

1,600


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Huffington Post 6,772,468 1

Samsung Mobile US 5,295,661 1

LinkedIn 1,200,058 1

U.S. Olympic Team 1,125,689 1

Victor Mochere 801,996 3

TOP 5 INFLUENCERS

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