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Samsung Smart Appliances Yoon C. Lee
VP, Digital Appliances Business
Topics
Home Appliances Landscape
Smart in Appliances
Positioned to Lead
Samsung Smart Appliances Portfolio
Home Appliances Landscape
78 82 86 90 100
50 52 55 58 64
47 48 50 53 58
71 75 78
83 92
14 15 15
16
17
`12 `13 `14 `15 `17
Vacuum Cleaners
Cooking
A/C
Washer
Refrigerator
Global Market Size
Source: Euromonitor, Gfk,BSRIA, Internal Analysis
4%
5%
4%
5%
5%
$Billion
260 271
284 300
331
‘12 ‘13 ‘14 ‘15 ‘17
※ '14 FPTV : 99.4 / '14 Mobile : 346.3 (Smart phone 325.6)
Home Appliances Landscape
Source: Euromonitor, Gfk,BSRIA, Internal Analysis
Steadily Growing Market
$188B
264
306
‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16
Appliances Industry Trends: Premium
Source: Tragline, Gfk, JARN, International Analysis (Revenue)
Increasing Appetite for Value-added Products
High End Large Capacity Energy Efficiency
Market
Portion 33
47
25%
‘10 ‘13 ‘15
* REF priced over $2,000(USA)
‘10 ‘13 ‘15
* Washer over 8kg (Germany)
‘10 ‘13 ‘15
* Inverter AC (China)
57
70
20% 15
26
4%
Appliances Products Trends: Connected Lifestyle
Source: IFA,CES,Eurocuccina & other exhibit/ show trends
Latest Trend
Modular/Personalized IT Connected Integrated Kitchen
Appliances Industry Trends: Smart
Source: Euromonitor, Gfk,BSRIA, Internal Analysis
Market of Smart Home Devices is growing
$7.8B $15B (‘13~’15 CAGR 46%)
Samsung Digital Appliances
Samsung Digital Appliances Business
Smart Home Appliances Portfolio
Outpacing the Industry Growth Rate
2013 Best Refrigerators
“America’s Fastest Growing Home Appliances Brand”
T-9000 “NEW” 4 Door
Based on 2013 data, www.samsung.com
Legacy home appliance companies are the old
guards of the technology world.
A 100-year-old name is powerful, but it isn't
always as tempting as the flashy newcomer.
Enter Samsung.
The Masheable :: 4.26.2014
Sparkling Water Refrigerator
Samsung Digital Appliances
Smart
Product
Innovation
Premium
Reinventing a 150 Year Old Technology
Reinventing a 150 Year Old Technology
Expanding The Premium Space
Expanding The Premium Space
Premium, Getting Connected
Premium, Getting Connected
Smart In Appliances
Smart Appliances Size and Trends
Source: Zpryme Research & Consulting(Left) / ‘13 Park’s Associate Report(Right)
2013 2014 2015
ETC
AUS
UK
China
US
Total – Includes AC, VC, MWO, CT, Hood
2013 2014 2015 2016 2017 2018
Refrigerator
Washer
Dryer
Oven
Dishwasher
‘17 Market Demand
15M 11.9B$
12M 6.5B$
8M 4.5B$
9M 6.2B$
7M 3.2B$
108M 43.0B$
(%)
Market Size of Global Smart Appliance (Value) Appliance with Connectivity (Volume)
Steadily Growing Market
3.2 4.3 5.5
7.8B
12B
15B
Smart Home & Smart Appliances Definition
Source: 2012 Machina Research
2013 Zypreme Research
Steadily Growing Market
IOT
IOT
w.r.t. HOME
2013 $203B w over 22% annual growth
2021 over $1T
2014 $12B (Smart Appliances)
Smart Home & Appliances Definition
SMART HOME - Solution
SMART APPLICANCES - Devices
Samsung Smart Home
Source: Euromonitor, Gfk,BSRIA, Internal Analysis
Smart Living & Beyond
Making Home RELEVANT to your CONNECTED LIFESTYLE
2014
Why Now is Right for Smart Home ?
Source: 4/2014 Huffington Post (OECD Data)
The homes are (almost) ready
Portions of homes networked,
globally.
Top 15 countries with broadband penetration
Korea 98%
Iceland 87%
Norway 83%
Sweden 83%
Denmark 80%
Netherlands 80%
Finland 76%
Germany 75%
Canada 72%
Swiss 71%
Luxembourg 70%
Belgium 70%
UK 70%
US 68%
France 67%
1/3
1
Why Now is Right for Smart Home ?
Source: 2013 Statistica (Mashable Website)
The consumers are ready
# of Smart phones in 2013
1.5 Billion
(1 in 5)
2
8.7Billion # of things connected to Internet
The consumers are exposed 3
Source: 2013 Forbes
Why Now is Right for Smart Home ?
Why Now is Right for Smart Home ?
The benefits are becoming real
5~10%
Cost Saving $173 Saving / $2,206 Annual consumption
4
Source: 2012 gigaom.com / www.nest.com
• Make it relevant by connecting & extending home
• Focus on area where we can offer real benefits,
using what we do BEST
Samsung Smart Home
“Peace of mind, Convenience, & Entertainment
at your home through connectivity.”
Samsung Smart Home
Samsung is
Positioned to Lead
Positioned to Lead
We offer major products across all activities done in and around home
Applied
Sciences
Technology
Research
Social
Sciences
Trends
Research
R&D = Both Technical + Social
A Different Perspective & Approach for Smart
SAMSUNG
SMART
INNOVATION
6 Research Center
Stuttgart Osaka
Chicago San Jose New Delhi
London
Discovering Advanced Technologies
MSC
R&D Center
Deep Understanding of Digital Contents
Technical
Extends beyond Traditional DA Technology, Technical Precursor
To Play & Lead
Advanced Connectivity, Architecture
Mobile and TV technology
Fundamentals in DA in integrating IT techology
Smart Home Requires New Capabilities
London
Beijing
New Delhi
Singapore
San Jose
Brazil
Seoul
Republic of South
Africa
Discovering Deep Local Insights
8 Lifestyle Research Lab
Deep Understanding of Consumers
Consumer/ Social
HA is About Understanding Lifestyle
Pulse on Lifestyle Trends
Global Insights Capability
Design Excellence
Permission To Play
Analog Low
Digital High
Digital Low
Analog High
Analog Digital
emotional (WANT) relevance (NEED)
Our Aspiration
Providing Peace of mind, Convenience & Entertainment
at your home through connectivity
“Products & Services Consumers Need and Want”
Samsung Smart Home
Smart Home (Appliances)
Portfolio & Initiatives
Smart Home: CES 2014 Announcement
Smart Home: April 2014 Service Launch
Samsung Smart Home At a Glance
Device Control Home View Customer Service
Smart Home Service – Release 1
’14 Smart Features Refrigerator
Smart Apps
Smart Control
Smart Maintenance
Smart Home Experience
Smart Manager
Smart Savings
Smart Home Experience
Smart Control
Smart Maintenance
Smart Save
’14 Smart Features Washer
Smart Home Experience
Smart Control
Smart View
Smart Maintenance
Smart Save
Others
’14 Smart Features Air Conditioner
Smart Home Experience
Smart Control
’14 Smart Features Lamp
Bluetooth mesh network
controls up to 64 devices
Air Conditioner Home Screen Home View Washer
Integrated, Intuitive User Interface
Smart Home Experience
Multi device control
Home view
Customer service
’14 Smart Features Portfolio
Smart Home Experience
Smart Home Experience
Smart Home Global Coverage in 2014
What’s Next?
Smart Home
Enhanced Product Experience & Portfolio
Smart Home: What’s Next?
Living Kitchen
Open Ecosystem
Smart Home: What’s Next?
’14.
11
’14.
9
’15.
1
IFA (‘14.9) Dev.Forum CES
’14.
4
Smart Home
Launching
Site Open 3rd Party Demo Keynote speech
Samsung Smart Home…
In Tune With People’s
Changing Lives
To Be #1.
Smart Home Mission
Thank You