Frederic Algarin

Relationship Manager

LinkedIn

Build a great LinkedIn profile

and build your professional brand

3

Connect to opportunity

4

Members

347M Members per second

>2 New Monthly unique visitors

93M

Growing global network

5

LinkedIn helps its members

STAY CONNECTED STAY INFORMED GET HIRED

6

CONNECT

with your professional world

Build a great profile

7

Add a

professional photo

1

More views with a profile

photo than without

14x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 8

Write an attention-

grabbing headline

2

Explain what it is you do

Show your passion and value

9

Draft a

compelling summary

3

Focus on career accomplishments and

aspirations

Recommend 40 words or more

Include keywords – not buzzwords

10

Detail your past

work experience

4

More profile views than

those without

12x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 11

5

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

Add examples of your work

in photos presentations &

videos

Give a dynamic, visually appealing

representation of your professional story

12

Add skills and get endorsed

for them

6

Include a mix of high level

and niche skills

13

Include Volunteer

Experiences & Causes

7

More profile views than

those without

6x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 14

15

STAY INFORMED Build your professional brand

The most relevant professional

news and knowledge

Pulse Influencers &

Publishing

Groups SlideShare

16

17

Tell visual stories

with SlideShare

Increase search findability

18

Find and

join Groups

Participate in discussions related

to your industry

19

Build your knowledge

Discover content that

matters to you

20

Gain insights from top industry leaders

Helping you grow and engage your network

21

Sharing updates vs. publishing posts

Share links, articles,

images, quotes or anything

else your followers might

be interested in

Deeply explore topics that

matter to you, then watch

the comments to see your

impact

UPDATES PUBLISHING

Share your knowledge,

perspective, or what you

care about with a status

update

Grow your reach

22

Publishing on LinkedIn

Becomes part

of your profile

Gets shared

with your network

Reaches the largest

group of professionals

ever assembled

23

More engagement

with content vs. jobs

7x

Content

Jobs

24

Be known for

what you know

Strengthen your reputation and

grow your reach

25

Inspiring member profiles

27

Lyndsay Petruny

TV Host & Sideline Reporter for the

Chicago Bears

28

Paul Maloney

Executive Chef, King Dominion

Theme Park

29

Oliver McGee

CEO-Founder, Partnership Possibilities for

America | UCLA-NASDAQ Certified in

Corporate Governance

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