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Rock Your Profile

• There is no shortage of

activity

• It is unclear how the

employee promises

support current work

• The employee promise

statements are not

woven into the

employee lifecycle

• Some regional work

really stands out above

the rest

• We might be promising

things we can't deliver

• We don’t have a reliable

vehicle to communicate

and engage with all

employees

Presented by: Becki Feldmann

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Why be active on LinkedIn?

Gain visibilityView opportunitiesGrow your network Learn from others Share knowledge

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Build a great profile

The top portion of your profile is known as the top card. This is where most members spend most of the viewing when looking at a profile.

A quarter of unique members visit LinkedIn via Mobile. What does this mean? It means that you have about 2 inches of screen to make an impression, so have a professional headshot, make sure you are sharing a comprehensive work history, and most importantly have a catchy headline.

The pieces we will touch on today are:

• Photo• Headline• Summary• Experience• Rich Media

• Professional photo

• Attention grabbing headline

Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally, alone in the image and request the help of a colleague!

Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.

Don’t forget about a background photo!

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Photo, Headline, and Vanity URL

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Summary

What you do

The value you provide

Something personal

Adding a summary of 40 words or more

makes your profile more likely to turn up

in a search. A good tip is to ensure your

summary includes keywords featured in

your field. Describe your experience and

tell the world why you work in your

chosen career. Avoid buzzwords and

focus on your career accomplishments.

This is your 30-second elevator pitch.

The first thing you want to list is what you

do. Let your passion come out here.

Hopefully you enjoy what you do. Let

your viewer see what a day in the life of

you is like.

Next write the value you provide.

Highlight some accomplishments!

Finally, write something personal. In

relationship dynamics, when you first

meet someone, do you divulge all of your

business? No! It works similarly in

social media. When someone see’s

something personal on your profile, they

are more apt to engage with you and feel

that you're approachable.

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Questions to help you tell your story!

• When thinking about the work I do, what words do my clients/peers/managers consistently use to describe my work?

• How would I describe what I do to someone completely unfamiliar with my field?

• What do I want to be professionally known for?

• What can people expect me to bring to the table?

• What do I love most about what I do?

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Experience Detail work experience

Add examples of your work or videos from your company

Include volunteer experience and causes

It’s essential to list all past experience. Showcase your career successes, elaborate on projects you have completed, and discuss how you have made an impact at the organization or school. This should not read as a resume!

Adding causes and volunteer experience is a great way to round out your professional identity.

Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.

Give a dynamic, visually appealing representation of your professional story. Show, just don’t tell!

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Rich Media

You can add up to up to 3 links on your

general profile but additional links can be

added under each work experience entry.

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Recap

1. Follow SSM Health on LinkedIn

2. Follow and learn from competitors or other industries you are interested in

3. Find and join Groups related to your function to engage in conversation and stay current on trending topics

4. Partner with a colleague to review your profile and give you feedback!

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Next Steps