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@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR MOMENTS THAT MAKE CONTENT GREAT
@LAURENTEE
@LAURENTEE
#SMWiAustin
THE FIRST TWEET: APRIL 14, 2008
Twitter. It’s what’s happening
@2008PLAYERS
@LAURENTEE
#SMWiAustin
Twitter. It’s what’s happening
@2008PLAYERS
@LAURENTEE
#SMWiAustin
Twitter. It’s what’s happening
@2008PLAYERS
@LAURENTEE
#SMWiAustin
@2008PLAYERS
Twitter. It’s what’s happening
@2008PLAYERS@2008PLAYERS
@LAURENTEE
#SMWiAustin
@2008PLAYERS
Twitter. It’s what’s happening
@2008PLAYERS
@LAURENTEE
#SMWiAustin
Twitter. It’s what’s happening
ONE DAY LATER
@LAURENTEE
#SMWiAustin
AUDIENCES EXPECT MORE, AND DESERVE RESPECT
#SMWiAustin
SET YOURSELF UP FOR SUCCESS IN THE MOMENTS THAT MATTER.
REHEARSE FOR REAL TIME
@LaurenTee
@LAURENTEE
#SMWiAustin
DEBUT OF JACKSONVILLE JUMBO SHRIMP
Eater.
@LAURENTEE
#SMWiAustinTwitter. It’s what’s happening
@LAURENTEE
#SMWiAustin
MAKING THEIR TWITTER DEBUT…
@LAURENTEE
#SMWiAustin
MAKING THEIR TWITTER DEBUT…
@LAURENTEE
#SMWiAustin
#SMWiAustin
IF WE AREN’T SERVING OUR AUDIENCE, SOMEONE ELSE WILL.
@LaurenTee
REHEARSE FOR REAL TIME
@LAURENTEE
REHEARSE FOR REAL TIME
WHAT IS REAL TIME?
▸Rapid
@LAURENTEE
REHEARSE FOR REAL TIME
WHAT IS REAL TIME?
▸Rapid▸Engaging
@LAURENTEE
REHEARSE FOR REAL TIME
WHAT IS REAL TIME?
▸Rapid▸Engaging▸Aim
@LAURENTEE
REHEARSE FOR REAL TIME
WHAT IS REAL TIME?
▸Rapid▸Engaging▸Aim▸Lively
#SMWiAustin
COMMIT TO THE PROCESS OF CAPTURING A MOMENT, NOT AN EVENT.
@LaurenTee
REHEARSE FOR REAL TIME
@LAURENTEE
#SMWiAustin#SMWiAustin
@LAURENTEE
#SMWiAustin#SMWiAustin
@LAURENTEE
#SMWiAustin#SMWiAustin
@LAURENTEE
#SMWiAustin#SMWiAustin
IF I WAS PRODUCING…
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM RUNDOWN REHEARSE
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM RUNDOWN REHEARSE
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS• STORY• AUDIENCE• CAPACITY
@LAURENTEE
#SMWiAustin
CONTENT HUB
SOCIAL
VIDEOBLOG
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM RUNDOWN REHEARSE
@LAURENTEE
REHEARSE FOR REAL TIME
TEAM OF ONE
Executive Producer Content Creator Social Listening
@LAURENTEE
REHEARSE FOR REAL TIME
SMALL TEAMS
Executive Producer
Content Creator
RunnerCommunity Manager
AND
@LAURENTEE
REHEARSE FOR REAL TIME
SMALL TEAMS Executive Producer Copywriter
Content Creator Runner
Community Manager
Video StoriesPhotos
OR
AND
@LAURENTEE
REHEARSE FOR REAL TIME
LARGER TEAM
Executive Producer (not publishing)
Content Producers
Runners
Community Manager
VideoPhoto Editor
Analyst
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM RUNDOWN REHEARSE
@LAURENTEE
REHEARSE FOR REAL TIME
CREATE A RUNDOWNTime: Action/Activity: Who: Content Type: Social Channel:
8 AM Registration / Welcome Lead + Staff
Photo booth, IG story, Keys for event attendees
FB Instagram stories Twitter
9-10AM Opening Keynote Lead + Blogger Live blog of highlights from Keynote; Visual quotes & slide images;
blog, Twitter, Instagram
10-11:30 Breakouts Lead + ST staff Staff to send best quotes, Q&As and pics to Lead; community moderation by Lead
Twitter, Instagram, Facebook, Linkedin
1-2PM Breakouts Lead w/ ST staffEach breakout session has a social volunteer who contributes to live blog; Lead takes best content to publish into social
blog, Twitter, Instagram, Linkedin
2:30-3:30 Panel Discussion Lead + volunteers Moderate corresponding Twitter chat with event attendees and followers Twitter
#SMWiAustin
CHANNEL THE COLOR COMMENTATOR, NOT THE PLAY BY PLAY ANOUNCER
@LaurenTee
REHEARSE FOR REAL TIME
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM RUNDOWN REHEARSE
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content▸ Practice live streaming (test the wifi!)
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content▸ Practice live streaming (test the wifi!)▸ Pre-write names, titles, places, &
hashtags
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content▸ Practice live streaming (test the wifi!)▸ Pre-write names, titles, places, & hashtags▸ Schedule necessary posts in advance
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content▸ Practice live streaming (test the wifi!)▸ Pre-write names, titles, places, & hashtags▸ Schedule necessary posts in advance ▸ Build paid campaigns & audience targets
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content▸ Practice live streaming (test the wifi!)▸ Pre-write names, titles, places, & hashtags▸ Schedule necessary posts in advance ▸ Build paid campaigns & audience targets▸ Create an issue escalation plan
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM RUNDOWN REHEARSE
QUESTIONS?
@LAURENTEE
#SMWiAustin
SUPERBOWL LI (during trophy presentation)
@LAURENTEE
#SMWiAustin
SUPERBOWL LI
