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Rackspace HostingElizabeth JurewiczHow to address the “what if’s” when starting a social enablement program

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SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 39Chicago5-3-2016

SOCIALMEDIA.ORGHow to address the “what if’s” when starting a Social Enablement Program

Elizabeth Jurewicz I Social Enablement Strategist@CreatingLiz

THE ORIGINS

2

EMPLOYEES LEADERS

THE WHAT IF’S

3

What if I say something wrong?

EMPLOYEES LEADERS

THE WHAT IF’S

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What if I say something wrong? What if employees say something wrong?

EMPLOYEES LEADERS

THE WHAT IF’S

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What if I say something wrong?

What if I hurt my reputation?

What if employees say something wrong?

EMPLOYEES LEADERS

THE WHAT IF’S

6

What if I say something wrong?

What if I hurt my reputation?

What if employees say something wrong?

EMPLOYEES LEADERS

What if our employees get poached?

THE WHAT IF’S

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What if I say something wrong?

What if we don’t have time?

What if employees say something wrong?

EMPLOYEES LEADERS

What if I hurt my reputation? What if our employees get poached?

THE WHAT IF’S

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What if I say something wrong?

What if we don’t have time?

What if employees say something wrong?

EMPLOYEES LEADERS

What if we don’t have time?

What if I hurt my reputation? What if our employees get poached?

IDENTIFY THE FEARS

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Time Management

Risk Mitigation

Reputation Management

PICK A PATH

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1.AVOID

2.AGREE

3.ACT

‹#›

Time Management

11

EMPLOYEES LEADERS

Awareness Track

Advocacy Track

Presentations

One-on-One

12

‹#›

Risk Mitigation

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Advocacy Track

Presentations

‹#›

Reputat ion Management

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One-on-One

Advocacy Track

Presentations

April 2016 Social Compliance

E-learning

Integrated Global Social Enablement Program

January 2016 9 Executives

March 2016 Social Selling

Alignment

February 2016 Tiger Teams

May 2016 Hong Kong

February 2015 Social Advocacy

July 2014 Social

Ambassadors

March 2015 LinkedIn

Workshop

April 2015 Social Selling

Pilot

July 2015 Australia

October 2015 UK

August 2015 TCT, ETLP,

ALP, ELP Integration

15

64%

90%

58%

73%

The Results - Strongly Agree

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Update Profiles

Engage on Social

Understand Guidelines

Feel Confident

Increased Engagement

17

CHART CATEGORY

CHART CATEGORY

Insights

August 2015 - October 2015

of all Rackers sharingcontent on LinkedIn

37%

Increased Engagement

19

CHART CATEGORY

CHART CATEGORY

Personal Brand

Right People

Insights

August 2015 - October 2015

9%of all employees

37%Only about

1/4THare sharing

Rackspace contentof all Rackers sharingcontent on LinkedIn

Increased Engagement

20

CHART CATEGORY

CHART CATEGORY

Personal Brand

Right People

Insights

9% of employees doubled organic engagement

RackersAdditional engagement driven by

employee shares

4,483

RackspaceRackspace organic engagement on

company status updates

4,395

Increase in SSI

21

CHART CATEGORY

CHART CATEGORY

Rackspace Average SSI: 60.5

PROFESSIONALBRAND

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FINDINGPEOPLE INSIGHTS BUILDING

RELATIONSHIPS

13 7.1 23.4

45 SOCIAL AMBASSADORS

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Increase in Reputation

23

CHART CATEGORY

CHART CATEGORY

Personal Brand

Right People

Insights

Relationships

I like your summary.

Increase in Reputation

24

CHART CATEGORY

CHART CATEGORY

Personal Brand

Right People

Insights

Relationships

I like your summary.Thanks :)

Increase in Reputation

25

CHART CATEGORY

CHART CATEGORY

Personal Brand

Right People

Insights

Relationships

I like your summary.Thanks :)

We had a social media training for the Legal Team and my updated pic and summary

statement are a result of that.

Increase in Reputation

26

CHART CATEGORY

CHART CATEGORY

Personal Brand

Right People

Insights

Relationships

I like your summary.

No way! Good results.Recommend them then?

Thanks :)

We had a social media training for the Legal Team and my updated pic and summary

statement are a result of that.

Increase in Reputation

27

CHART CATEGORY

CHART CATEGORY

Personal Brand

Right People

Insights

Relationships

I like your summary.

No way! Good results.Recommend them then?

Thanks :)

I do recommend them, but it was our own social media team that did the training!… Thanks for the compliment, I’ll let them know.

We had a social media training for the Legal Team and my updated pic and summary

statement are a result of that.

EVERYTHING YOU WANT IS ON THE OTHER SIDE OF

FEAR

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Jack Canfield

O N E FA N AT I C A L P L A C E | S A N A N T O N I O , T X 7 8 2 1 8

U S S A L E S : 1 - 8 0 0 - 9 6 1 - 2 8 8 8 | U S S U P P O R T: 1 - 8 0 0 - 9 6 1 - 4 4 5 4 | W W W. R A C K S PA C E . C O M

Thank you

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except for those expressly stated in a Rackspace services agreement. All other trademarks, service marks, images, products and brands remain the sole property of their respective holders and do not imply endorsement or sponsorship.

Elizabeth Jurewicz@CreatingLiz

MEM

BER MEETIN

G 39

SO

CIALMEDIA.ORG

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SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 39Chicago5-3-2016

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