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Promoting your company page on Facebook

Promoting your company page on facebook

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Page 1: Promoting your company page on facebook

Promoting your company page on Facebook

Page 2: Promoting your company page on facebook

| www.xenia-consulting.com

Latest update About Facebook

• On average there are 486,183 users a minute accessing Facebook from their mobile• There are 745 million daily mobile users• Facebook is adding 7,246 people every 15 minutes or 8 per second• Every 15 minutes there are over 49 million posts. • Facebook generates $1.4 million in revenue every hour• Nearly 73% of Facebook’s ad revenue comes from mobile advertising• People share 1.3 million pieces of content on Facebook every minute of every day• Facebook generated $12.47 billion in sales in 2014 (a rise of 58% year on year)

Page 3: Promoting your company page on facebook

| www.xenia-consulting.com

Facebook for business- Facebook shop

Facebook Business• Facebook For Business• Facebook Shop• Facebook PPC

Facebook Platform• Whatsapp• Facebook • Instagram• Facebook Messenger

Page 4: Promoting your company page on facebook

| www.xenia-consulting.com

Facebook Ads Campaign

• Facebook Ads Campaign-PPC• Sponsorship Ads• Facebook company page like• Social post presence post ads• Text ads presence• E-commerce ads• Facebook shop

Page 5: Promoting your company page on facebook

| www.xenia-consulting.com

Blogs Posting

• Posting interesting and casual content regular which attract target audience

• Post your blogs on various site as guest user.

• Trends picture, infographic.• Use more hashtag while promoting

your blogs• Share some free article, blogs, picture,

qui, motivational quote and some interesting face and figure

www.SurveyMonkeyBlog.comwww.quora.comwww.Blogarama.Com/www.Blogcatalog.Com/Other social networking siteMany more

Page 6: Promoting your company page on facebook

| www.xenia-consulting.com

• Interconnect all social networking channel • Share Content multiple channel

Interconnect all social channel –Facebook, LinkedIn, Twitter

Page 7: Promoting your company page on facebook

| www.xenia-consulting.com

Blogs sharing tricks

• Give share / follow button on each post• Use option as per requirement for shape of Icon• Use share or follow button on website so user can directly

visit our website or follow or like our page

Page 8: Promoting your company page on facebook

| www.xenia-consulting.com

Facebook Marketing Strategy

Page 9: Promoting your company page on facebook

| www.xenia-consulting.com

Facebook Marketing Strategy

1. More you engage with post/page more you see update

2. Whatever post is show to your profile basis on what post you have liked and interact with them

3. If you were active on Facebook and start interactive with target audience than you will get response as good as u did with other

4. If your target audience or messaging is wrong than you will face negative response

Page 10: Promoting your company page on facebook

| www.xenia-consulting.com

Optimize your Facebook company page

• At least 3 link in each blog- Company Website, blogs and special keyword like marketing strategy or inbound marketing.

• Aggressively Expand Your Network and connect as many as user you can• Company resource download option mention to Facebook company page.• Share post by employee and also comment or likes• Relevant keywords in bullet-pointed list• Update company information• Likes other company page through our company page and make some comment• Always trying to be starter for any post and starting commenting and put some

point of view.

Page 11: Promoting your company page on facebook

| www.xenia-consulting.com

Marketing tools for Facebook

• There are some tools that help to analytics of facebook company page, blogs, social post reach and company presence• Facebook Analytic• Facebook insight• Sprout social • Crowd booster • Hootsuite