ProjectWorld HeritageGlobal Check-ins

Brand awareness on Foursquare.

Goals

Increase knowledgeabout WH Sites.

Make the WH sites globaland mobile friendly.

Create a collaborative data (imgs / text)people who’s checked in WH sites.

Some info about Foursquare

25 million users

2.5 billion check-ins

40 million venues

Insert all the Cultural and Natural sites of UNESCOWorld Heritage on Foursquare Cities list.

Create a badge for the users who check in5 different sites of WH (ex: WH DEFENSOR)

Idea

BRAND AWERENESS; KNOWLEDGE SHARING;COLLABORATIVE DATA and METRICS

GAMIFICATION (Awards); CONTENT INTERATION

Example

SP badge

After visiting5 places in SaoPaulo, the usersreceive a badgefrom SP city.

If this project is approved, UNESCO shouldcontact Foursquare IT Administration to learnhow to insert all the WH sites on the platform.

We will need the list and location from allthe sites – that’s easy task :)

How to do it