http://owela.fi Co-innovate the future with consumers online Owela is an online innovation space which helps companies to develop products and services together with their users. Owela supports active user involvement in the innovation process from the early ideas to piloting and actual use. Challenges • Do you understand the needs of your customers? • Do you know how customers experience your products or services? • Are you able to interact with users and listen to their development ideas? • Do you want to reach new customers, but are unsure of their real needs? Our solution Owela helps you to identify strategic business possibilities and improve existing services. Co-innovation helps you to increase the quality of the products and services, bring them faster to market and get closer relationship with your customers. User involvement leads to better user acceptance and commitment. Owela = tools + processes + people Web tools • Online focus group • User diaries • Chat • Questionnaires and polls • Rating, voting • User administration User-centric process • Consumer surveys • Idea generation • Concept design and evaluation • Prototyping and testing Innovative participants • Selection of participants based on the objectives • Professional facilitation • Rewarding based on activity points Users’ motivations to innovate in Owela “Innovating is fun!” “I want to share my ideas with others” “Together we can create better future” “It’s easy to participate whenever I have a little time” Owela participation since 2007 5 000+ users 100+ project spaces 10 000+ ideas and comments Additional information Katri Grenman Research Scientist Tel. +358 40 653 0776 [email protected] Anu Seisto Research Team Leader Tel. +358 40 547 1609 [email protected] Harri Nurmi Key Account Manager Tel. +358 40 571 7753 [email protected] Benefits • Easy and quick set-up • Fast and direct feedback from end-users • Easy-to-use, low threshold to participate • Reach of large amount of users internationally • Interactive relationship with the users

Owela - co-innovate the future with consumers online

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Owela is an online innovation space which helps companies to develop products and services together with their users. Owela supports active user involvement in the innovation process from the early ideas to piloting and actual use.

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http://owela.fi

Co-innovate the futurewith consumers online

Owela is an online innovation space which helps companies to develop products and services together with their users. Owelasupports active user involvement in the innovation process from the early ideas to piloting and actual use.

Challenges• Do you understand the needs of your customers?

• Do you know how customers experience your products or services?

• Are you able to interact with users and listen to their development ideas?

• Do you want to reach new customers, but are unsure of their real needs?

Our solutionOwela helps you to identify strategic business possibilities and improve existing services. Co-innovation helps you to increase the quality of the products and services, bring them faster to market and get closer relationship with your customers. User involvement leads to better user acceptance and commitment.

Owela= tools + processes + people

Web tools• Online focus group• User diaries• Chat• Questionnaires and polls• Rating, voting• User administration

User-centric process• Consumer surveys• Idea generation• Concept design and evaluation• Prototyping and testing

Innovative participants• Selection of participants based on the

objectives• Professional facilitation• Rewarding based on activity points

Users’ motivations to innovate in Owela

“Innovating is fun!”

“I want to share my ideas with others”

“Together we can create better future”

“It’s easy to participate whenever I have a

little time”

Owela participation since 2007