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Luke Brynley-Jones, Founder & CEO, Our Social Times Growing up: the State of Social Media Marketing Luke is the Founder & CEO of Our Social Times, one of the UK's best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke writes about how social media is changing the world of business.
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Growing up:
The State of Social Media Marketing
Luke Brynley-Jones
Social Wild West - 2006-2009 The era of Social Media “Gurus” Facebook, YouTube, Twitter, LinkedIn Successful campaigns went viral largely by chance (most failed miserably) Budgets were small If you got 5,000 Likes or 50,000 views on YouTube – that was ROI!
Social Industrial Revolution - 2010-2012 Social Media Manager New channels - Pinterest, Instagram, Vine (visual) Social media marketing became a process… Content + Engagement = customers Growth of tools for managing social media (e.g. Hootsuite, WildfireApps, Buddy Media Budgets increased – but so did competition Bosses asked for actual ROI measurement (agh!)
Social Digital Era - 2013 … Social media specialists – e.g. Strategists, Community Managers, Content Managers, Analysts Social is seen as “another channel” (integrated) Social + digital + offline Need to seed/prime with advertising New platforms: WhatsApp, SnapChat (immediacy) Real-time: Oreo’s “Dunk in the dark” (Super-bowl) Quality of content + speed of implementation How can brands sustain online relationships?
