Embed Size (px)
DESCRIPTION
This social marketing plan contains an outlined strategy for your social media marketing including actions, what to monitor and social sites you should be involved in. For more information on how to grow your business through social marketing, visit www.myxgenseo.com
Citation preview
Getting started with
Social Marketing
With all the social sites available, it can be confusing deciding which one to use!
This social marketing plan will help you:
1. Understand how Social Marketing works2. Figure out what you need to do with
social media marketing3. Get started with Social Media Marketing
Step-By-Step
Blogs
Actions Regular blogging (at least weekly) Create RSS feed Encourage comments i.e. ask for
feedback or thoughts on your article
Monitor Traffic to your blog (Google Analytics) Subscribers Comments Inbound links
The more blogs you are on the more people you reach!
Social Networks &
Microblogs
Actions Create Fan page, customize welcome
page Regular status updates Create and participate in groups,
questions Create competitions
Monitor Referrals from other social networks Likes/comments EdgeRank score Mentions
Actions Create detailed profile with credentials Create a group and encourage
interaction Answer questions and post questions
Monitor Referrals from other social networks # of people in your network
Actions Promote blog posts and articles Create corporate account Encourage employee account creation Respond to support issues & follow up Tweet tips, industry news & company updates
Monitor Following/Follower ratio Mentions Retweets
WidgetsSocial widgets are placed on a website to enable visitors to
share information about the website on a social site
Actions Create widgets Distribute widgets Facebook Widget on website
Monitor Widget count Mentions of widgets Referrals from widgets
Widgets
Article Sites
Actions Write good, quality original articles Include important keywords 1-3 times Think of what your audience would
search for Spin article Include website URL for backlinks
Monitor View count Ranking for important keywords Comments/Likes
The more article sites you post on, the better!
Bookmarking
Actions Bookmark your blog posts and articles
that may interest others
Monitor Referrals from bookmarking sites Ranking on bookmarking sites
The more bookmarking sites you bookmark your content to, the better!
Forums &Wikis
Actions Find and blog on industry related forums that
have high traffic Always include your website URL in your
signature Create profile with relevant information so users
can find and identify you Engage in popular Marketing wikis such as
Wikidot, Wikispaces
Monitor Referrals from forums/wikis Pages ranking for important keywords
The more forums & wikis you are on, the better!
Online Videos
Actions Regularly update videos Always include a link to your website in the
description and if possible the video itself Create a video series i.e. 10 Step Marketing Plan,
with a video for each step
Monitor Views of your video and channel views Referrals from other video sites Individual video rank for keyword searches Number of subscribers
The more videosites you post on, the better!
Photo Sharing
Actions Upload photos from company/marketing
events Daily company life Always include links back to website/blog
Monitor View count Referrals Ranking for important keywords on these
sites
The more photosharing sites you post on, the better!
Feeds“Feeds are a way for websites to distribute their content well
beyond just visitors using browsers. Feeds permit subscription to regular updates”.
Actions Create an RSS feed of your various
blogs and accounts on article sites Submit the above to feed directories
Monitor Subscribers – new and existing
The more feed sites you submit your article/blog post to, the better!
Podcasts
Actions Find podcast directory Create podcasts using existing material
i.e. webinars, videos, phone conferences, article content
Monitor View count Referrals
The more podcast directories you submit your podcast to, the better!
Don’t have time to perform the crucial steps
above?
Let XGen Social Marketing do all the work
for you!• Manage ALL social media sites from one
platform• Create social accounts automatically• Submit your articles and press releases to ALL
major Blogs, Wikis, Article Directories, Hubs, Profiles, Micro Blogging, Social Networking, RSS and Ping sites.
XGen Social overview
Get XGenSocialMarketing today:
http://www.xgensocialmarketing.com
This presentation was brought to you by:
http://www.apexpacific.com
