Our Data & Social Our Data & Social MarketingMarketingLisette Zounon, CCLisette Zounon, CC

Advanced Manual : Technical PresentationsAdvanced Manual : Technical Presentations

Project #3: The Non Technical AudienceProject #3: The Non Technical Audience

Time : 10-12 minutesTime : 10-12 minutes

BIG DATABIG DATA

Small dataSmall data

The Cloud The Cloud

Social Marketing Social Marketing

Company brandingCompany branding

Brand awarenessBrand awareness

Word to mouth advertisingWord to mouth advertising

Increase customer loyaltyIncrease customer loyalty

Improve audience reachImprove audience reach

Improve audience influenceImprove audience influence

Our Data & Social Our Data & Social MarketingMarketing

SUMMARY:SUMMARY:

Big Data and Small Data.Big Data and Small Data.

Cloud Storage and Cloud Computing .Cloud Storage and Cloud Computing .

Social Media and Social Marketing.Social Media and Social Marketing.

Data Driven Marketing using smart data in the Data Driven Marketing using smart data in the cloud.cloud.

Enhancement of Customer Experience.Enhancement of Customer Experience.

Benefits company branding and customer relations.Benefits company branding and customer relations.

ConclusionConclusion

‘‘.....When you anticipate needs and deliver .....When you anticipate needs and deliver exceptional experiences, you delight your exceptional experiences, you delight your customers and create advocates. When you customers and create advocates. When you integrate your business processes with the right integrate your business processes with the right social tools, you secure a competitive advantage social tools, you secure a competitive advantage and pioneer new ways of doing business.‘ - and pioneer new ways of doing business.‘ - IBM mission statementIBM mission statement

REFERENCESREFERENCES

http://socialmediatoday.com/roope-heinil/1806086/using-big-data-and-small-data-optimize-social-media-marketinghttp://socialmediatoday.com/roope-heinil/1806086/using-big-data-and-small-data-optimize-social-media-marketing

http://www.theguardian.com/technology/2013/oct/16/big-data-and-marketing-an-inevitable-partnershiphttp://www.theguardian.com/technology/2013/oct/16/big-data-and-marketing-an-inevitable-partnership

http://www.cmswire.com/cms/customer-experience/its-not-big-data-its-smart-data-022378.phphttp://www.cmswire.com/cms/customer-experience/its-not-big-data-its-smart-data-022378.php

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