28
SALES AND MARKETING LEARNING PATH Follow this learning path to become a certified Business Marketer. Learn the most trending business strategies and revenue increasing techniques of Sales and Marketing

nirupam

Embed Size (px)

DESCRIPTION

Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions.

Citation preview

Page 1: nirupam

SALES ANDMARKETING

LEARNING PATHFollow this learning path to become a certified Business

Marketer. Learn the most trending business strategies andrevenue increasing techniques of Sales and Marketing

Page 2: nirupam

SALES AND MARKETINGLEARNING PATH

Get certified in product management & Start your career as a product manager the right way!

Page 3: nirupam

Learn from Top Sales Professionals

HIGHLIGHTS OF THE Learning Path

120+ Hours of Online Classes

1:1 Mentoring

Career Service and Placement opportunity

Learn Skills and Strategy building hacks

2000+ Certified Learners

Page 4: nirupam

Board Infinity is a full-stack career platform for students andjobseekers enabled by personalized learning paths, career coaches andaccess to opportunities. Be it a career transition, your first job, campusplacements preparation or any career guidance. Board Infinity is a one-stop solution to all your career needs.

WHO ARE WE?

Students ∞

Coaches

Colleges ∞

Employers

Students ∞

Employers

Enable meaningfulconnections between students and coaches.

Coach and train collegestudents and provide

employers withbusiness ready talent.

Connect talent tothe right

opportunities.

Abhay Gupta, Co-FounderSPJIMR, Mumbai

Sumesh Nair, Co-FounderSPJIMR, Mumbai

MEET OUR CO-FOUNDERS

Page 5: nirupam

WHAT IS SALES AND MARKETINGSales and Marketing are the activities taken for selling and attractingpeople for all the goods and services produced by the company. Itinvolves the process of analyzing the market, setting goals, buildingstrategies and achieving realistic targets for revenue generation. Also, itinvolves the negotiation techniques, pricing strategies and decisionmaking matrixes.

OUR ACHIEVEMENTS

Best Employability Award 2020Best Employability Award 2020Best Employability Award 2020

Page 6: nirupam

SALIENT FEATURES OF THECOURSE

80+ Hours of IntensiveLearning

WHO SHOULD TAKE THECOURSE?Any College Fresher Student, 0-4 Yrs Experience.

20+ Hours of Hands-onAssignments and Projects

Career Services andPlacement opportunity

Lifetime Access to LatestContent

Learn from the IndustryExperts

24X7 Support throughDiscussion form

Career Support Build your Softskills

Page 7: nirupam

4-7week

OrganisationStructure

MarketingFunctions

Strategy Building and EthicalManagement

ABOUT THE COURSE

Business Development Strategizing

-Live Projects

Live Projects-Case study-

Live Projects-

-Live Projects-Case study

Digital Channels

HandsOn Sales

8-11week

2-3week

12-14week

1week

15-17week

-Case study

Start Your Application

Page 8: nirupam

vs Board Infinity Learning Path

Othercourses

More than 95%

Job Guarantee Cash Back (CurrentPlacement Rate -> 85%)

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Course Completion Rate

Placement Services

Live Classes with Top Industry Experts

Dedicated Student Mentor

1:1 Doubt Clearing Sessions

1:1 Placement Preparation

Live Projects & Hackathons

Continuous Mocks, Viva andFeedback Sessions

Personalised Course Structure

Industry Guest Lectures

Electives & Specializations

Less than 20%

No

No

No

No

No

No

No

No

No

No

WHY BOARD INFINITYLEARNING PATH?

Start Your Application

Page 9: nirupam

WHY TO CHOOSE SALES &MARKETING?

Sales and marketing is a domain that has been booming thesedays but what exactly is it? Do you have a natural flair for salesand want to make a career in it? Do you know what to createcontent based on customer needs? Do you how to use socialmedia effectively?

Then you have come to the right place. We've built a Learning Pathwhere you’ll learn all the Sales and Marketing skills that will helpyou land a lucrative job in the industry.

This program equips learners with the key concepts and practicalskills to build a career in sales and marketing in the digital age.Throughout the program, learners will engage in problem-solvingand analytical thinking, gaining expertise in business developmentstrategizing, Selling skills, Sale-marketing funnel, Lead funnel,Ethical management, and more. You’ll learn how to organizationsfunction, the role of business development, and how to pitch salesto potential leads.

At the end of the course, you’ll work on six assignments, which willhelp you understand how to Segment and target the consumer bypositioning your promotions in the right place. After this, you willalso get a broader understanding of how to analyze the results,measure success.

On top of that, you will get personalized career coaching sessionsfor resume building and interview preparation. Get placementassistance until you land your dream job.

Start Your Application

Page 10: nirupam

Different business functions in organisationOrganisation chart and HierarchyUnderstanding consumer persona’sMarketing function in apropos to SalesProduct managementPromotional channels Matching products to consumers.Data GatheringSegmentingBuilding PersonaDiscussion on 2-3 caselets

WHAT WILL YOU LEARN

ORGANISATION STRUCTURE

Skills you will Learn

Marketing Persona Building Organisation Hierarchy

Sales

Page 11: nirupam

Basics of Finance MarketingBasics of Operations MarketingRoles of Operation in MarketingCreating Action plansSetting GoalsUnderstanding BottlenecksPromotional BootCampsMarketing Promotional campaignsPricing StrategiesPrice-SkimmingPrice PenetrationDistribution MatrixMarketing Information ManagementWhat is MIMMethod to collect, analyse and monitor dataSources for dataParameter setupArt of Pitching and Agency skillsApproach skills and Pitch hacks

MARKETING FUNCTIONS

Skills you will Learn

Pricing Marketing Goal Promotion Pitching

Page 12: nirupam

Product positioning Identifying competitorsStrategy Building and Strategy MappingBusiness process buildingLife Cycle designingSLA - Service Level AgreementsNegotiations skills and settling price decision

Sales strategy buildingDifferent Strategies for Business processesEthical standards for every Business DeveloperDo’s and Don’ts of BusinessLeads Qualification MatrixImproving sales performance

Skills you will Learn

BUSINESS DEVELOPMENT STRATEGIZING

STRATEGY BUILDING AND ETHICAL MANAGEMENT

Skills you will Learn

Product

Strategy EthicsLeads

Life Cycle Negotiation

Page 13: nirupam

Community Building - Email, SMS, Social MediaLinkedIn OutreachLead Journey Creating Influential Portfolios

DIGITAL CHANNELS

Skills you will Learn

Email Social Media Community sms

Activities - Cold Calling, Telephonic Etiquette, Sales PitchGD - Case Discussion & Live Sales RoleplayFollow-up after Sales / After Sales ServiceRelationship Management- Building RapportClosing Techniques & Straight Line PersuasionCreating proposals and presentations

HANDSON SALES

Skills you will Learn

GroupDiscussion

Sales Pitch Cold Calling Presenations Roleplay

Page 14: nirupam

Written Skills

Writing Engaging ConversationsChoosing right word Spoken Skills

Drafting messages and emails - Greeting and openingmessage

Pronunciation SkillsVocal Skills and Vocal Pitch

With this module learn Soft skills to crack your first interview andget a dream job in Business Development. These skills are acombination of people, social and communication skills. These alsoinvolve character or personality traits like attitude, behavior, etc.This module will also help you build your LinkedIn, Naukri and otherSocial Profiles and build your portfolio in businesss developmenthelping you with tips for cracking interviews and will guide you onhow to improve your communication skills.

SELF-PACED MODULE : LANGUAGE SKILLS

CAREER SERVICES AND PLACEMENT PREPARATION

Skills you will Learn

Skills you will Learn

Writing

Linkedin ImproveCommunication

skills

Resume Building Leadership Skills

Speaking

Page 15: nirupam

Role Clarity

We provide 1:1 placement coaching in a series of sessions

Knowledge Check

Project Assignment

Capstone Project evaluation andDevelopment

Resume Building

Mock Interview

Start Your Application

Page 16: nirupam

Marketing

PROJECTS

Effect of Promotional tools in ProductMarketing

Study on Customer Awarenessin Service Sector

Start Your Application

Page 17: nirupam

Factors influencingCustomer Buying Decision

PROJECTS

Understanding MarketingSegmentation for FMCG sector

Study of Customer Retention onBusiness Performance

Start Your Application

Page 18: nirupam

OYO

Amazon

OUR COACHES

Aditya Sharma

Jagadeesh G

Corporate Business Head,India

Vertical BusinessDevelopment Head

Star India

Pratik GosarAccount Director

Page 19: nirupam

OUR COACHES

VIVO India

Calderys

Akshat Mansinghka

Devavrat Wazalwar

Corporate Sales Manager

Manager (Marketingand Sales)

Disney India

Richa ChopraAd Sales

Page 20: nirupam

OUR COACHES

ADITYA SHARMAAd Sales,

Disney India

RICHA CHOPRA

Vertical BusinessDevelopment Head,

Amazon

JAGADEESH GAccount Director,

Star India

PRATIK GOSAR

Corporate Sales Manager,

VIVO India

Manager (Marketing andSales), Calderys

DEVAVRAT WAZALWARAKSHAT MANSINGHKA

Corporate Business Head,India, OYO

Start Your Application

Page 21: nirupam

SAY ABOUT OUR COURSE?WHAT OUR CERTIFIED STUDENTS

Yash Lakhotia Learner

LearnerRahul Bhatt

I want to extend my gratitude towardsBoard Infinity, which gave me theopportunity to work with one of thebiggest education tech company in thecountry. You are doing phenomenal job.Sincere Thank You to Board Infinity.

I am writing to express my gratitude to theBoard infinity consultant who helped mesuccessfully secure the role of BDM in anestablished corporation. I especiallyappreciated her fast response, transparentcommunication, and co-ordination in atimely and efficient manner.

Start Your Application

Page 23: nirupam

SAY ABOUT OUR COURSE?WHAT OUR CERTIFIED STUDENTS

Mohammed Nadim

Priyanka Garg

Board Infinity is a best platform forfreshers which gives opportunities to therespected fields and encourage students toget the jobs and many more. It is a onlyorganization which I had experienced in mylife and it is so helpful that I canrecommended to my friends about BoardInfinity.

Board Infinity is a full-stack career platformfor students and jobseekers enabled bypersonalized learning paths, career coachesand access to opportunities. It is very goodinsitutute to learn marketing and sales.

Learner

Learner

Start Your Application

Page 24: nirupam

CAREER TRANSITION OFOUR LEARNERS

PRERANA RAMTEKE

B.COM

ANDROMEDA

WILSON FERNANDES

APNA PAISASocial Media Marketing SEO

ANSHULIKA SINGH

ANDROMEDAEmail Marketing

B.SCSPORTS MGT.

Start Your Application

Page 27: nirupam

PROGRAM FEE WHICH ENSURESYOU WIN IN ALL SCENARIOS

With Board InfinityWith Other Pure

Income Share Agreement

You pay your fee intwo parts1) Training fee as65,0002) ISA Fee as 42,000

At least 15% of yoursalary for 3 years.

(Let’s consider you geta job of 6 Lacs which

means you will pay~6,356 Rs for 3 years,that is ~2,25,000 Rs.)

You get job on your own(Do not use the

placement service)

You get job through us

Rs 6500070% Cost Saving

Rs 2,25,000

Rs 1,07,000 50% Cost Saving

Rs 2,25,000

vs

Start Your Application