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Keynote speaker : Benoit Thieulin at the 4M Regional Forum (Tbilissi - November 15th, 2013). --- Benoit Thieulin (@thieulin) Managing Director - La Netscouade +33 1 44 74 36 71 www.lanetscouade.com | @LaNetscouade [email protected]
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Media & Digital RevolutionInnovation - Trends - Future
Benoît Thieulin - 2013 Regional 4M Forum - Tbilissi, 15th November 2013
"We knew what we were doing"The origins of the Internet
Vinton Cerf
The Arpanet team
"We knew what we were doing"The origins of the Internet
It doesn’t start from anywhere
… but in California,
not so far from the Silicon
Valley
This story doesn’t start
anytime…but in 1968…
"We knew what we were doing"The origins of the Internet
Young rebel students, soon to be professors, not far from the Silicon Valley, are determined to end up with centralized ITnetworks…
...and advocate for individualism, autonomy, and cooperation in the IT world
Larry Roberts, ARPANET project manager : ”We will build a network and you will take part in it. And you are going to connect your machines. Thanks to it, we will reduce your IT needs (...). In order for you to understand, we will not buy you another computer until you use all the network resources”[Roberts, 1989,]
The empowerment Revolution
Old media is dead, but not journalism. ( but we live a reinvention of journalism and (h)activism )
Digital revolution is disrupting old media
First blog moderated by Brian E. Redman - Arpanet 1983
Blogging challenges traditional journalism from the creation of the Internet
Dave Winer Blogger in chief
Mapping blogospheres and controversies
Blogospheremerges news creators and distribution in a single entity
The digital provides tools to offer transparency to citizens
Multi-reading and cross-reading in a multi-device world
Source: Google/Ipsos/Sterling, 2012
Old media is dead, but we live a golden age of journalism... with the revival of investigative journalism
Breaking newsare over and no longer relevant in the new media environment
The digital provides tools to develop renewed investigative journalism stories
Old journalist shift to new media to reinvent their job ( investigation + vertical media )
Edwy Plenel, Founder at Mediapart, former journalist at
Le Monde
Old journalist shift to new media to reinvent their job
Glenn Greenwald
Crowdsourcing news enlarges the reach of investigative journalism
As of 2009, The Guardian asked from 20,000 volunteers that they explore the huge mass of MP’s expenses documents
Up to 56% of readers’ participation; over 170,000 documents reviewed in the first 3 days: unseen efficiency in the journalistic treatment of large corpuses of data!
Investigative journalism on the Internetreveals the value of the network effect
Paul Lewis : "I wasn't convinced about Twitter at first, but it quickly turned out to be quite useful for investigating"
"Twitter is not just a website and not micro-blogging, it is an ENTIRELY DIFFERENT MEDIUM - like email, fax ore even newspapers.
The way in which information travels on Twitter - the shape of it - is different to anything that we've previously known."
Traditional media is dead, but we live a golden age of journalism... with the spread of new formats and contents
The spread of new contents, formats, and distribution channelsThe NYT scrolling project
The spread of new contents, formats, and distribution channelsThe “Le Monde” timeline project
Multimedia contenthelps bringing transparency and readability when information suffers overloading
Adapted to multi-reading and sharing
Multimedia interface User-friendlyResponsive design
Evolutive and
technically controlled
Florence Nightingale collecting stats on causes of mortality in
the British Army - 1858
Data journalismprovides tools to “break the code” : The Guardian case study
Data-framed stories and timelines“The path of protest” during the Arab revolutions
Open data and interactive contentsmulticriteria and adaptative news
The Guardian
Innovation in the digital is driving innovation in the media and help solving paradoxes created by the new media environment
The “curation paradox”Competition between the media, the reader, and the algorithms
Personalized and curated tools
Machine-learning reading tastes
Innovationreinvents old media with new profitable business models : the mooks
Crowdfunding in the mediathe future of advertorial ?
"I am on the scene, meaning you are on the scene as well,"
Yin Yusheng
Viral PlatformsThe Upworthy equation : “like, follow, subscribe”
Mission-driven media company
Content that matters
Recommendations cycle
Plateform for curation
Media convergence and augmented media as empowering tools for journalism and public opinion
Media convergencea tool for market integration in the media ?
Specialized communities Scalable audiences
Vertical media
Empowering journalists and citizens
Redesigning newsroomsOne creation-oriented journalism : the Google newsroom
- Reporters (Journalists + bloggers): they don’t “cover” news, they don’t replicate press agencies wires, they bring original stories.
- Curators (journalists + amateurs) : they “cover” the news by sorting, verifying and editing live everything good existing on the web and in the media. They make link journalism, they make the news more accessible.
- Columnists (bloggers, journalists, experts): they start conversations and give stories another perspective.
In Breivik’s mind...
And this is just the beginning...
#tobecontinued….
Thank you !@thieulinManaging Director - La Netscouade
+33 1 44 74 36 71 | +33 6 20 35 21 66 [email protected] |
www.lanetscouade.com | @LaNetscouade