Measuring Social Success By Steve Hammer

#SocialPro #24A @armondhammer

It’s more than viral

Measuring Social Success

Steve HammerPresident, RankHammer


Is This ROI?


How many new tattoos?


Might not be perfect


FAMILYWhat it’s all about

FOOD AND WINE

Eating as an art form?

HOCKEYGo Stars

RANKHAMMERDallas Based Internet Marketing Agency


Four Tips for survival


1: Start with a Goal


Not a great goal


Doesn’t Correlate

10,000,000 Fans

2500 cars

2,000,000 Fans

6,000,000 cars


Relate to core business

Commerce Sales Service

Luxury Brand Desire

Cultural Mentions

Content Repeat Visitation Sharing

Community New Members

Discussion Depth


Conversion Path – Non Linear

Read a Post

Share Search

Second Post Follow

Read offsite post

Active Shop

Buy


2: Central Data Source


Isolated Metrics


Not a measurement motto

Your site is where magic happens



https://support.google.com/analytics/answer/1033867

Tag items you control


Push Data Via Server Side


Even “in page” actions can be tracked

UA version


Content Consumption

http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/


3: Segment for Value


Segments don’t have to be advanced


Instant comparison


Good, Bad and Ugly


Cohort Repeats


4: Recognize Assists


Last Click


Assisted Conversions


Attribution Modeling


THANK YOU!

SEE YOU AT THE NEXT MARKETING LAND EVENT!

http://marketinglandevents.com/?utm_source=slideshare&utm_medium=referral&utm_content=upcoming+events

Social Media

Measuring Social Success By Steve Hammer