Masterclass NY: Social Network Analysis

Paul Siegel | [email protected] | @brandwatch | #brandwatchtips

Social Network Analysis

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The problem

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Current social analytics tools are inherently global: they identify topics and individuals but miss the relationships between them.

This leads to “one size fits all” marketing strategies which can’t adapt to complex, dynamic conversations.

The problem/

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Brandwatch social network

analysis

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Step 1/ Identify the broader conversation

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Step 2/ Segment the audience

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Step 3/ Map content to communities

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Step 4/ Identify contextual influencers

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Step 5/ Highlight employees, advocates, etc.

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Step 6/ Filter by content (V2)

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Real time/ Brandwatch social network analytics updates every 20 minutes

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Demo

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Use cases

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Use Case/ Content Strategy

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Use Case/ Influencer Marketing

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Use Case/ Audience Analysis

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Availability/ As a report based service and via Vizia

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V2

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● Richer content analysis: interests, demographics, sentiment, etc

● Search functionality: find influencers for specific topics

● Updating and tracking in real time

In the pipeline/

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now you know

Social Media

Masterclass NY: Social Network Analysis