Embed Size (px)
DESCRIPTION
Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
Citation preview
Marketing Agency Secrets: Creating Powerful Social Media Marketing
Campaigns
Our Sponsors
• Established in 2005
• 2013 & 2014 Book of Lists: Top
PR Agency in Tampa Bay
• 2012 TBTF Finalist: Best Website
Generating Leads
• Certified Inbound Marketing
Agency
• Constant Contact Local Expert
• Why Social Media is Important to Business
• Which Social Media Platform is Best
• How to use Social Media to Elevate Your Brand
• How to Expand your Reach
• How to Generate Leads with Social Media
Our Agenda
What you do is powerful! You can successfully market your business or association because you have…
• Loyal, happy customers
• An excellent customer experience
• Interesting and important things to say!
Why Social Media?
Goals for Social Media
• Get found by people who are looking for ways to support your cause
• Connect and engage with current and potential customers & supporters
• Create an online community around your organization
• Promote content (blogs, press releases, videos & photos)
• Generate opportunities from referral partners, prospects and promoters for your company
Really?"Our prospects don't use social media.“
71% of consumers are more likely to purchase a product based on social media referrals.
"Social media is for kids.“
71% of adults use Facebook, 22% use LinkedIn, and 18% use Twitter
"We won't get any leads from social media.“
Social media can produce almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.
Source: Hubspot
Let’s Dig In!
Send personalized
email newsletters and
expand your audience
with our list-building
tools.
Manage your events
online: send invites,
create an event
homepage, and
promote registration.
Turn fans into customers
with coupons, downloads,
and contest on Facebook
and get new likes and
email sign-ups.
Reward loyal customers
with shareable local deals
and capture contact
info every time
you sell.
Get found by millions
online and manage
your business info
across the web, all
from one place.
Transform your
communications into
conversations with
online surveys and
polls.
Email Marketing EventSpot Social Campaigns SaveLocal SinglePlatform Online Survey
Our Toolbox
Facebook LinkedIn InstagramTwitter Pinterest Google+
your contacts want to keep in touch, but on their terms
When Email & Social Media are combined they becomemuch more powerful!
A Channel of Opportunity
Which Is Right for Me?
Facebook LinkedIn InstagramTwitter Pinterest Google+
• Over 1 billion active users• 71% Of Adults use Facebook
Should You Use Facebook?
• Post relevant content:
comments, photos, videos
• Use your page to help answer
fan questions
• Relate to your customers in an
approachable way, invite
engagement
• Be spontaneous and fun
What Do Facebook Users Want?
Got Photos?
post + video = 100% more engagement
post + picture = 120% more engagement
post + photo album = 180% more engagement
• Drives traffic to your website• Enhances customer service• Increases Brand Engagement• Builds Reputation (reviews)
How Facebook Benefits You
Make settings public so customers
and prospects can find you
Share, like & engage with others
Add an email signup form right on
your Facebook page
Create special content offers for
Facebook fans only
Facebook Marketing Secrets
Should You Use Twitter?
288,000,000 Active Users
90 Million Tweets Per Day
18% of Adults use Twitter
88% of users follow at least one Brand on Twitter
More than half of all users follow 6 or more brands
What Do Twitter Users Want?
Keep it short and simple (140 characters)
Share links to interesting content/images & ask for
feedback
Tweet a survey or poll
Retweet content from people you are following
How Twitter Benefits You
Promote your
products/services/events
Share news
coverage/content
Enhance customer service
Build relationships through
retweeting and promoting
others content
Send direct messages (DMs)
Twitter Marketing Secrets
Listen before you tweet
Use images
Use Twitter as a search engine
Use lists to organize conversations
Filter conversations with #Hashtags
People know when you’re pushing content
Should You Use LinkedIn?
83% of B-2-B marketers are using LinkedIn
People join LinkedIn to showcase their career, work expertise, and find content and information to make their professional lives better.
Consultants, B2B Marketers, Sales People, Entrepreneurs, Businesses
What LinkedIn Users Want
To connect with like minded business professionals
They do not want to be sold to
Create a professional relationship
How LinkedIn Can Benefit You
Position yourself as an expert
Share your expertise
Be helpful, use endorsements
Build relationships
LinkedIn Marketing Secrets
Create a company page
Complete your profile
Manage your professional contacts and relationships
Consistently connect and grow your network
Participate in discussions; recruit attendees to your
events
Start a LinkedIn Group around your target market
Should You Use Pinterest?
10,400,000 active users
21% of users purchased something they saw on
Pinterest is the fastest-growing social media site ever
has become a huge traffic referral for all businesses.
What Pinterest Users Want
Share interesting images and information
Video content
Infographics
How-to information
How it Benefits You
Drive leads through contests (Pin it to win it)
Customer research
Drive users to your website
Can have SEO benefits
Brand engagement
Pinterest Marketing Secrets
Use a business Pinterest Account
Use links back to your website/landing page
Add #hashtags (if appropriate)
Promote pinterest on your website/blog
Optimize pins to get clicks, repins, and likes
Should You Use Instagram?
3
100 millionmonthly active users
40 millionimages are uploaded every day
What Do Instagram Users Want?
3
Tell your story visually
Photo types: beautiful
imagery or humor
Quick videos
• See a human side of your
brand
How Instagram Benefits You
3
Reach a wider audience
Increase engagement
Promotion
Make events more
interesting
Instagram Marketing Secrets
3
Watch your frequency
Use the same as your Twitter handle
Use #hashtags
Leverage images on other channels
Use promo codes for followers
Should You Use Google+ ?
335
343 millionmonthly active users
5 billion timesis how often the Google +1 button is used per day
Most benefit from SEO
What Google+ Users Want
336
Don’t use it like Facebook
More technical/professional platform
Post images and content
How Google+ Benefits You
337
SEO value
Visual showcase
Multimedia
Talk directly with customers
Google+ Marketing Secrets
338
SEO value
Visual showcase
Multimedia
Talk directly with customers
Social Media Summarized
339
Use Social Media with Email
440
Kickstart growth: use your email list
Announce your new presence in your newsletter
Include social media sign up icons in every email
Make Content it Shareable
44141
use the Share Bar in your
emails – make it easy for
readers to share
on social media
Repurpose Content for Social
44242
content reuse: Manchester Animal Shelter
Social media “DO”: Be the Expert
Focus on the content:
share knowledge so people
care
Trade useful information for
attention
Social media “DO’S”
• Positive comments are an opportunity – spread the message
• Respond…say “thank you”!
• Answer questions
• Share comments through other marketing channels
• Consider rewarding “positive posters”
Social media “DO’S”
• Always reach out to the customer.
• Let your network know that you are addressing the issue.
• Always seek to satisfy and delight, not defend.
Social media “DON’TS”
What NOT to include in your Facebook, Twitter, and LinkedIn Updates.
Don’t pitch.
Don’t overtly self-promote.
Don’t offer incentives to get reviews or sharing.
Don’t stray from your areas of business into: personal information, politics, sports, religion, etc.
What Should You monitor?
categories,
topics,
keywords
similar
companies
your
brand
experts +
influencers
47
48
Tools to manage + monitor
48
Hootsuite
49
Tools to manage + monitor
NutshellMail
reply from
your inbox
track your
insights
read fan
comments
49
50
Tools to manage + monitor
50
51
Thank You!
51
Questions?
