Owned Channels

Ø Product Specific Microsite Ø E-Blast Ø Direct Mail Ø Sell Sheet Ø Trade Shows Ø Promotional Tradeshow

Giveaway

Integrated Marketing Program

Paid Channels Ø Full Page Industry Publications Ø SEM Pay Per Click (PPC) Ø Electronic Newsletter Banner Ad

Integrated Marketing Program

Sales Tools and Internal Educational Resources External Ø  Product Brochure Ø  YouTube Video

Internal Ø  Sales App Ø  Sales Reference Sheets Ø  eLearning

Campaign Analytics Measurement Ø Google Analytics Utilized to Monitor Reach

Blitz Campaign Owned Channels Ø Microsite Ø Microsite Cross Promotional Banner Ø Corporate Website Feature

Paid Channels Ø Full Page Industry

Publication Ad Ø PPC Ø White Paper Ø Electronic Newsletter

Banner Ad

Sales Tools External Ø iPad Folio Ø YouTube Video