Project Manager – Maria Price Researcher - Amy Rees

Content Creator – Rachael Langley P & D – Debby Coleman

Narration – Lucy Wiseman

‘The main objective of fashion

photography and advertising

is to persuade the consumer

to buy goods and serivces

…’ ‘So why is it that a

pornographic style has

been adopted by major

brands

…’

“Not engaged in

any kind of

productive

labour”

“Women’s passivity and silence is

sexualised, stylised and highly

saleable”

“89% more likely to be

sexualised and even ‘pornified’

in the 2000’s than in the 1960”

“Fashion items as objects

create or express

consumers’ identity

…’”“Offended the dignity of

the women, in the sense

that the feminine figure

is shown in a degrading

manner”

“She is viewed primarily

as a physical object of

male desire.”

“Boost a waning

audience or build a

new one”

“Illustrating fashion’s

fetishisation of the

female corpse”

‘FEMEN’

“Use their bodies to

protest for women’s rights

…”

“We live in the world of male

economic, cultural and

ideological occupation. In this

world, a women is a slave, she

is stripped of the right to any

property but above all she is

stripped of ownership of her

own body

…”

“Whether the aesthetics of porn are adopted

by fashion photographers to try and create

a vulnerable woman character whom their

female audience will identify with, or

whether it is to cause controversy to give

the brand more exposure than they might

otherwise get, it is clear that this use of

highly sexualised imagery contributes to the

continuing objectification of women.”

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Thank You.