1.1 Introduction of two wheeler automobile sector:Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group.
1.2 Objective of Study:The main objective is to find out the current trend going on in the industry i.e. (about the product, piece, place and promotion). Other objectives are as follows: To know the image of product in the mind of consumer. To compare the level of satisfaction before purchasing and after purchasing the bike. To find out where people want to see the promotion schemes To find out suitable location and preferred by consumer To know the most popular media for advertisement To check the loyalty of the consumer towards the Hero Honda brand To know the most motivating factor for purchasing the bike To know the preferable price from the customer
1.3 Null Hypothesis:Not applicable.
1.4 Scope of StudyProject aims to understand and enunciate the working process of different automobile and evaluating its outcome in the two wheeler automobile sector. Over the past few years, there has been tremendous progress made around the world in opening up travel and tourism markets to the benefits of increased competition. One of the main aspects of the project is to analyze the different products and services offered and initiatives adapted for two wheeler automobile sector their product. Selling intangible assets is one of the toughest jobs in the world. The project is more of a team effort and will incur team returns.
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1.5.4 Method of data collection:The whole secondary data were collected from industry profile, books, magazines and internet. While primary data where collected though survey. The customer survey was done though the questionnaire. Question consists of dichotomous multiple questions and 5 point ranking scale. A copy of questionnaire has been attached with the report. Most favorable price ranges selected by the customers.
1.6 Source of dataThere two types of data, primary data and secondary data. Primary data are collected with the help of questionnaire are secondary data was taken from industry profile, books, magazines and internet.
1.7 ConclusionThe study which we conducted on the two wheeler automobile sector is a very important topic of automobile sector. Two wheeler automobile sector is the backbone of the automobile sector in India. After deep research, analysis and getting information about companies as formulated that the two wheeler automobile companies achieved success in the market. Through out the study we found the Two wheeler manufacturer having very new and modern technology in their bikes, they have a good market share in India, many of MNC's like Honda, Yamaha ,Suzuki are also giving large competition. Concluding the performance of the company related to two wheeler sector in India, getting their market share and growth and what are services they are providing after sales. Hero Honda has managed to put in spectacular performance going from strength despite increase in competition; the company's sales have witnessed an up trend, registering an average growth of 42% in the three years under review. Hero Honda has managed to achieve this because its strong brand image and proven product quality underpinned the performance growth in recent years. Apart from the strong brand "splendor" the company's performance across the spectrum of the motorcycle market helped it exploit the growing demand for 4-stroke motorcycle. At the lower end the company has CD 100 SS at middle level splendor, passion and Dawn the CBZ Extreme/ Karizma range is targeted at premium segment.INSTITUTE OF MANAGEMENT AND DEVOLOPMENT
Some years back Hero Honda are getting stiff competition because of Bajaj, TVS and Yamaha have a presence in 125cc bikes segments where Hero Honda has not any presence in this segment. Now this gap is filling up by Hero Honda's new Splendor NXG, Glamour. But still there is a gap between 150cc to 225cc segment which is most preferable segment by youth today. With newer and better models are coming up customer has better and bigger choices to choose from. It is the competition on various aspects such as price, design technology, after sales services and even purchases offers, which provides to both buyer and seller. Even many dealers are in view that today Hero Honda and Bajaj, thrives on competition. Right now it seems that the real war is between Hero Honda and Bajaj auto. But one cannot discount the fact that there are other players, who are gaining strength day by day.
1.7.1 RECOMMENDATIONSNo matter how much on organization progresses it always lack something. These are shortcoming of every company. After completing my report on new Hero Honda motors Ltd. I have some suggestions to offer. The suggestions can be proved useful for the company as they have feasibility and viability.
The recommendations are: Hero Honda Motors only manufacture a wide rand of 4-stroke bike. But in my opinion 2-stroke bikes have a better pick up. So in order to letter to the need of a large segment of customers, who want a better pick up bike, Hero Honda go into the manufacture of 2-stroke bikes. The company has always targeted urban sector of Indian population. But in the rural sector escorts; Rajdoot enjoys a great market share. So, therefore Hero Honda should target this upcoming market. Hero Honda should keep a strict watch on to competitions. For instance Yamaha has introduced a 4-stroke bike YBK whose features are almost same as Splendors. The company should work more on public relation.
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1.8 LIMITATIONSDespite all possible efforts in conducting the research there was some unavoidable situation, which limited the scope of this dissertation. The limitations of the dissertation fall under the following:1. This dissertation is confined on the basis of secondary data collected only hence it reliable data for the study. 2. As the research is based on the data that already available and collected through various means not includes the survey, hence it imposes limitations, as it is just possible that the secondary data may be unsuitable or may be inadequate in the context of the topic under study. 3. One of the major limitation of the study is that, as the data is collected though the secondary means, hence it creates uncertainties regarding the methods of the data collection, time of data collected, and any bias of the compiler during the pervious research and at the time of data collection. 4. Limitation of time & resources were a major factor influencing the research study. 5. The research guide has helped us though at the project study, yet his busy time schedule restricted as to cut short our discussions though detailed discussions were required for the project.
2.1.1 Evolution of Two-wheeler Industry in India:Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in the country since 1955. It consists of three segments viz. scooters, motorcycles and mopeds. In India there are some MNCs and Indian company dealing in automobile sector. The main key players who are dealing in this sector are Hero Honda, Bajaj, Yamaha, Honda, and TVS. Hero Honda is the biggest player in this sector in India as well as in the world and playing a very important role in two wheeler automobile sector. Hero Honda, Bajaj and TVS are the Indian companies and Yamaha & Honda are international automobile brand.
Bajaj is the first Indian two wheeler automobile company in the market since 1945 with the name M/s Bacharj trading corporation private limited. In 1959 M/s Bacharj trading corporation private limited change its name as Bajaj Auto Ltd. Bajaj Auto obtains license from the Government of India to manufacture two- and three-wheelers vehicles in 1959. Hero Honda Motors Limited was established in 1984, as a joint venture between India's Hero Group (world's largest bicycle manufacturers) and Japan's HondaINSTITUTE OF MANAGEMENT AND DEVOLOPMENT
Motor Company. And created the world's single largest two wheeler company and also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India. Over 19 million Hero Honda two wheelers running on Indian roads today.
TVS Motors is the third largest company in the two-wheeler industry with a market share of 16%. Infect, it is the only Indian company without a foreign collaboration in the two-wheeler industry. When the company opted out of the collaboration with Suzuki in 2002, many believed that TVS was headed towards extinction. But the company proved the doomsayers wrong and came out with a very successful `TVS Victor'. TVS Motors Ltd. originally incorporated in 1982 to manufacture two-wheelers in collaboration with Suzuki Motors of Japan, TVS was one of the leaders in two-wheeler industry.
Yamaha Motor Corporation is the auto mobile company of Japan (1953) which works in India since 1955 and providing latest technology in India from last two decades. Yamaha Motor India was incorporated in august 2001 as a 100% subsidiary of Yamaha motor corporation, Japan
Honda motors of Japan is not a new name in the two wheeler scenario in the country,