Linkedin for Service Providers Networking2.0

Linkedin for Service Providers

Luis Ricardo Espinal

@lespinalrivera Linkedin.ca/lespinalrivera

About me…

Originally from this country:

Luis Ricardo Espinal 2

Industrial Engineer by Profession.

Ten years solid experience in the areas of General Management, Manufacturing, Project Mgmt. & Execution, Continuous Process and Cost Improvement.

Spanish is my first language.

What are we going to talk about 1/2

• Statistics on social media for professionals.

• How could Linkedin involvement can improve your business engagement.

• Difference between Linkedin vs other social media.

• Some of the benefits of connecting to strangers thru Linkedinvs other social media.

• How to build an “expert to all star” profile.



• Sharing thoughts on Linkedin.

• Validation of Skills and how to get them.

• Professional recommendations.

• Publishing a post on Linkedin, when and how to do it.

• It is not just about attracting talent and clients, it is about COLLABORATION.

• Creating your own Linkedin QR Code.









Growth rate of Linkedin in past years

2002Launched with 10 members.


2005Had added 1,500,000 users.

2010The subscriptions were at 90 millions

2014Accesed Lynda’s network of courses and certifications.

Interesting Facts: Linkedin

It was going to be called “Colleguester”


90% of Linkedin users are more likely to answer a Linkedin request or inmail than a cold email.

1 out of 3 Professionals in the world are on Linkedin.

Your network is really bigger than you think.

2015


United States 93 million.

Canada 9 million.



• How could Linkedin involvement can improve our business engagement.





Linkedin & Smallbiz


Linkedin & Smallbiz


Linkedin & Smallbiz


Linkedin & Smallbiz









The Followers


The Fans The Network

• It is fine to follow Strangers, even to interact with them because everything is public.

• It feels awkward to add Persons you don’t know to your “Friends” List.

• It is Perfectly fine to connect with someone because is a Business Network.

• It is fine to share your thoughts about Justin Trudeau being the new Prime Minister.

• Completely normal to share the hilarious video of the dog almost talking.

• Better share something that the industry is working on or trends surrounding our business .

• 140 characters that can build a strong sharing community.

• A Fan Page that can help you market your Business to Customer at a low to no cost.

• Profile insight that can easily help locate yourself as a leader in your industry.

• Companies connect with potential buyers and contacts in a first basis.

• Potential buyers follow the Company fan page.

• There is no company.

It’s about Professional to Professional connections.









How does it feel to humanize?



Priceline Negotiator

https://youtu.be/o5-XidvLF_Y

It’s about giving.









Tips about your profile


Understandingthe Linkedinalgorithm



Reads your Profile Picture

Evaluates your headline

An up-to-date current position

Asks for at least 50 connections

Two past positions

Skills added by user (Not Endorsements)

Understandingthe Linkedin algorithm

Your profile picture suggested not to do it.


SelifesToo

Serious

Wedding Day

Small pixels

Well…. Cool, but no.

Your profile picture suggested “do it”.


Personal Logo.

Your headline

It should be who you are, or who you are becoming to.


Why your Headline is important?

It gives the visitor a quick insight on whether they want to continue looking o not.


It is the only information that is shown of your profile in an invitation.

Your profile link


Your profile link


Getting connections

• Start with the Basic “Import all my contacts from email”.

• Become a member of groups with common interest and update constantly.

• Create and share your QR and link with other persons.

And Remember: Always personalize the invitation if you actually don’t know the person you are inviting to network.


Getting connections / About the invitations


Breaking down a personalized invitation.


Here are some ideas of groups:


BREAK

Linkedin for Service ProvidersPart 2



















Hint 1: It is not about what you ate today..


Hint 2: It is not to remember the drunk night


• Share every time that you think it is interesting for someone else.

• Sharing is caring, and on Linkedin, caring is being the expert in your field.









Validation of Skills

• Skills are there to show people that you are trustworthy.

• It shows the level of expertise that you may have (not accountable in years of experience but in experience itself).

• It shows how many people see you as a leader in your industry.




Person 1 Person 2



Person 1 Person 2

So.. How do you get skills validations?










How recommendations help you?

• The person has to recommend you on an specific basis.

• The person recommending you has to know you to recommend you.

• They are as good as someone giving your presentation card to the person looking at your profile.


How recommendations help you?










Let’s talk about being the best!


Let’s talk about being the best!


GETTING TO

Linkedin Pulse.


When followers see content created and published by you on Pulse regularly:

• You gain more credibility and authority …• You become more front-of-mind for your

potential prospects …• Your content gains more visibility.

1- Don’t Publish sale pitches.

2- Write attractive post headlines.

3- Add Stunning imagery to your post.

4- Expand your network.

Tweet the link to your post with an engaging 140 characters with tag “Tip @LinkedinPulse”.









What are you doing for your network today?


This is something that you can do for them:


• Share something of interest directly to one person in your network.

• Recommend someone even if they have not asked for it.

• Endorse skills that you know they have.

• Share what they posted.

• Say “Hello” From time to time.









Useful resources: QR Generator.

http://www.qrcode-monkey.com/


http://www.qrcode-monkey.com/


• Share some links where I got this information:• Invitations template.

• QR Code Generator Link.

What I can do for you today?

Thank you.



Social Media

Linkedin for Service Providers Networking2.0