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LinkedIn 2016 Agency Influencer
ProgramLara BrownlowHead of Agencies ANZ
#InAgency
Why?
ONEWe work in one of the most fun, creative and exciting
industries in the world. Fact.
FOURThis program will give you the tools you need to take control
of your professional image and find your voice in the
industry
TWOIt’s an ever changing and
dynamic environment with lots to read, share and
discuss.
THREEA big chunk of our lives is
spent at work, and the reputation we build for
ourselves and our companies should be a high priority.
#InAgency
The Program
Using key data points LinkedIn will measure how well you use
LinkedIn to build your reputation and that of your
agency
Monthly guides will be shared along with
leaderboards on our
microsite and through
the trade press
Program will last 5 months and
culminate in an awards dinner for
the top 10 Influencers
One Agency Executive will be named LinkedIn’s
2016 Agency Influencer of the
year!
LinkedIn Australian Agency Influencer Program
#InAgency
4
LinkedIn Agency InfluencerTracking Methodology
‘Passive’ activityProfile views (10%)Connections (10%)
Skills endorsements (10%)
Publishing activityPublishing frequency (20%)
Page views of articles (10%)
Engagement of articles (15%)
Social activityShare frequency (15%)Engagement of shares
(10%)
Based on these metrics & weights, an aggregate Influencer Score will be calculated. Winners will be
named on a monthly basis and at the end of the competition#InAgenc
y
If you needed extra incentive…
The 2016 Australian Agency Influencer of the year will
win:• All expense paid trip to New York for 2 people valued at $11,000 dollars
• VIP access to LinkedIn New York office• A day with the LinkedIn team in New York• Photo shoot for a professional headshot for your LinkedIn profile• Celebration dinner with LinkedIn Australia leadership team• Mentorship opportunity with LinkedIn and Mumbrella
You could be
here!
#InAgency