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Profile and editing
Role models
Campaigns
@ugensalumne
Workshop
Ida Blinkenberg Lidell
Alumni Relations & Outreach
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28-01-2015
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My profile
Psst…
DO write about yourself!
‘Places’: list of places you’ve visited
Pictures of me(when others tag me)
One photo at the time + text
Default
An open profile?
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Good pictures are…
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1. Fun
2. Beautiful
3. Devoid of cliches
4. Personal
5. Surprising
6. ‘insta’ / news
7. Made for the follower
8. Supplemented by good texts
9. Uploaded with appropriate hashtags
10.Geotagged – and with persons tagged
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Editing Photos
Take a lot of photos – choose the best one and edit.
Perhaps you can find your own style? A favorite filter? A certainsharpness? Warm or cold photos, vignette ect.
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Instagram’s new editing tools
will mostly get the job done.
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Role Models I
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@medicalmuseionVideo with bacteria in in petri dishes a week after guests have put their fingers into the dishes. Both beautiful and disgusting!
@smkmuseum: “Confirmed! What museum staff have long suspected: After hours the sculptures get busy taking #selfies.”
@lykkefriis01 (UCPH Prorector for Education)Very ‘insta’ approach with both students and high-level people. Uses hashtags in a fun way.
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Role models II
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@harvardu
@AarhusUni
#yourniversity
Student i Singapore, ‘travel with me’
(Instagram takeover)
164 upcoming researchers say hiBeauty, campus nostalgia
International studerents,
community, specific
@AarhusUni-filter
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Two Campaign Examples;
Competition and food porn
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@uniavis Samsung tablets to best content
providers who use #kbhuni.
Hashtag established, @uniavis gets content
from users. It’s a win-win!
@alumni_ku got permission to use
beautiful ‘food porn’ photos from the
super instagrammer @cphgoodfood
/Mia Kristensen, host at ‘Cooking on
a Student Budget’.
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One More Campaign Example
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@universitypost launches new hashtag for a
Twitter + Instagram contest
#UCPH = 1,238 posts
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@ugensalumne / alumnus/-a of the week
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• Classic Instagram takeover; alumni share their job – place, tasks,
colleagues – via the profile @ugensalumne, which has a new takeover
every week. Est. December 2014
• Followers: 926
• My job: guiding, checking profiles, distributing weeks
• Vejledning & Optag: Paid marketing to get followers
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@ugensalumne / alumnus/-a of the week: Three examples
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An iconic building: Copenhagen Police Yard
A very rare book:TheGutenberg Bible from 1455 spottet at Harvard University
A sense of humor: An editor waits…and waits..and waits for new contentto be published.
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UCPH accounts 3 Great apps
@universitypost
@uniavisen
@lykkefriis01
@kustudieliv
@ugensalumne
@universitetsradioen
@foraarsfestival
@scienceku
@medicalmuseion
@maerskbuilding
@kualiv
@SUND_IDE
@kubisfrb
@naturressourcer_ku
@dansic_instagram
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My first hyperlapse
Biking through Assistens Churchyard
Awesome photo editing
for 7 kr.
Repost other users’
posts
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Integration on web; Facebook and instagram.com
Instagram-app promotes your Instagram account on Facebook.
Click on it and all photos are visible.
Also: Go straight to instagram.com/username
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