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Convergence Development:Content Management Systems (CMS)
Molly Stark Dean
New Media
Liaison
Social Media
Manager
Social Media
Consultant
Managing Editor,
Multimedia
What is a CMS really?
Content Management
System for:
Creating
Editing
Publishing
Formatting content
Social
CMSs in the CBS Radio News
Infrastructure
• Two are well-
integrated:
• RadioMan
• eyeCast
• The third is not:
• Spinner
Building Infrastructure
“Out of the Box”
solutions.
“Customized” solutions
Two out of three
Fast
cheap
good
Case Study – Wordpress
Using Wordpress
Case Study – Spinner
Audio CMS
• Audio CMS Options
• eyeCast
• Radioman
• Soundcloud
Radioman Suite
Search and Save
eyeCast
eyeCast and the CBS Radio News
Stream
CBS’ 24/7 stream of content
units:
Piece (One story or
feature)
Category
Programming Block
Playlist
Content at the Piece Level
Metadata for the piece
includes:
Slug
Lead
Keywords eyeCast
Activation
eyeCast Name
Combining Mobile and Audio
On Demand are
actually categories
Our Listen Live is
actually the output of
our Playlist
Emergency Override
Emergency Override
function
Used in breaking news
Shutdown the playlist
Stop all advertising
Only do it for important
circumstances
Social CMS Options
Sprout Social
TalkWalker
TweetDeck
Hootsuite
SocialBakers
Lumentus Social
Sprinklr
Social Dashboard
Features of Social CMS
Final Thoughts
Choose the right CMS for
you
Saves you money
Lets you allocate your
human resources
Sometimes an “out of the
box” solution is sufficient
Dream big, then scale back
