Fixed Mobile Convergence Business approach Mode Overview Dual-mode Handset Private Network Private Network Base Transceiver Stations (BTS) Base Station Controller (BSC) Unlicensed

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidentialrfederow-expo-serbia_2007 1

Fixed Mobile ConvergenceBusiness approach

Rafal FederowiczVSM SP CEE

© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Fixed Mobile ConvergenceRequires Multiple Layers of Convergence

Application Convergence

Service Convergence

Network Convergence

MOBILE

FR/ATM

PSTN

BROADBANDSERVICES

OPTICAL

HIGH-SPEEDINTERNET

Applications Increased Revenue

Service ContinuityAcross Access

OPEX/CAPEX Efficiencies

IP Next Generation

Network

IP Next Generation

Network IP/MPLS Core

ATOM WLAN AP

Media GatewaysBRAS

IP RAN

CMX Service Exchange

Mobile IPITP

Consumer VoIPEnterprise Seamless MobilityMobile Data Access

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2


Convergence now: A Telecom “Perfect Storm”

HandsetsSignificant Mobile

Penetration with Low-Cost Dual Mode Handsets

Available

123 Million Broadband Lines Worldwide and Growing

WLAN Momentum Continues in

Enterprise, Homes and SP

Mobile Fixed Substitution:>30% of Mobile Use Is Now Within the Home and Office; Anecdotal Evidence of a GSM Operator in EMEA Having

50% of Minutes of Use in the Home Environment

Fixed-Mobile Convergence

http://www.wi-fizone.org/


Drivers for FMC

Challenges FMC Opportunities

Wireline Operator

Access line and revenue erosion PSTN voiceGrow broadband in a profitable wayHigh OPEX due to parallel networksCustomers demand mobility and service conveniencePressure on enterprise business

Win back voice minutes from mobile operatorOffer new level of convenience to customers Grow ARPUDrive broadband adoptionReduce OPEX

Challenges FMC Opportunities

Mobile Operator

Subscriber growth slowing downLittle traction in enterprise marketPressure on termination ratesData service adoption slowChurnIn building coverage

Strengthen enterprise businessReduce churn through sticky serviceAttract new customer through service innovationImprove in building coverage

Applies to US


FMC Go-to-Market ScenariosGroup Approach

Control of Fixed and Mobile Network

Converged core infrastructure

Single bill

Full control of routing and tariffing

Regulatory challenges

PartnershipMobile + Broadband Operator

Partnership between mobile only and broadband only

Mobile operator owns customer

Meet customer demands

Non-CooperativeOne Network Only

Wireline VoIP service available through mobile handset (non-cooperative)

Mobile operator offering broadband VoIP

MVNO + Fixed

Owning fixed network

Reselling mobile operator network capacity

Single contract, single bill


FMC Go-to-Market ScenariosGroup Approach

Control of Fixed and Mobile Network

Converged core infrastructure

Single bill

Full control of routing and tariffing

Regulatory challenges

PartnershipMobile + Broadband Operator

Partnership between mobile only and broadband only

Mobile operator owns customer

Meet customer demands

+

+

Non-CooperativeOne Network Only

Wireline VoIP service available through mobile handset (non-cooperative)

Mobile operator offering broadband VoIP

MVNO + Fixed

Owning fixed network

Reselling mobile operator network capacity

Single contract, single bill++


MNO MVNE MVNOMVNO business models

Content provider

Content aggregator

Mobile virtual

networkenabler

Networkoperator

Serviceoperator Customers

Content• News• Travel info• Games• Smart phone apps.• Sports

Mobile portal• Mobile operator’s

wap site, e.g.wap.sonera.net

Network• GPRS, PDC,CDMA, UMTS

Supp. infrastr.• Provides networkaccess services to manyservice operators

• Technical infrastructurefor billing etc.

Services• Voice, data and VAS

services• Own technical infrastructure

to certain extent• M-commerce

Terminal• Operator branded phones

• Non-operator branded phones

Sales Channel

BrandingCRM/BillingContent

&Applications

Switching Network Elements

Radio Access Network

MNO AFFINITY PARTNER

MNO

MNO

MNO

MNO

SERVICE PROVIDER

ENHANCED SERVICE PROVIDER

HYBRID

FULL MVNO

MNO MVNO

MNO

Contentprovider

Content aggr. MNO


MVNO segmentation


FMC – legal issues

Wholesale Line RentalBitstream AccessLocal Loop UnboundlingBroadband Wireless AccessMVNO/MVNENumber Portability


Disruptive technologiesHigh Speed Packet Access/

Long Term Evolution

Wimax/IEEE802.20

WLAN -802.11(x)/MESH

Digital Video (DVB-H/MBMS)

What is „mobile” in FMC - BWA vs classical MNO


Architecture Options for Service Convergence Combined with Seamless Mobility

Layer 7 ConvergenceIPT/SIP/IMS

Service convergenceIPT/SIP/IMS

Seamless mobility: fixed<>mobileUMA: voice and data now

Mobile IP: data now, voice future

IPT SIP/IMS: data future, voice future

Layer 3 ConvergenceMIP

Layer 2 ConvergenceUMA

IPT/SIP is the common element in fixed and mobile NGN architectures for both service convergence and seamless mobility

The market implementation of seamless mobility will be fragmented for many years, however, the end goal is an end-to-end SIP NGN

Since mobile SP radio access networks will not support VoIP for many years Cisco will play in all three options


Options for Service Convergence and Seamless Mobility

Layer 3 ConvergenceMobile IP



Common Applications That Run over Any IP Network and Service-Based Mobility Like Single Number Reach

Maintains IP Sessions Seamlessly Between Multiple IP Access Networks

Maintains GSM Voice, SMS and GPRS IP Data Between GSM/UMTS

and Multiple IP Access Networks











Application ConvergenceDual Mode Overview

Dual-mode

Handset

Private NetworkPrivate Network

Base Transceiver Stations (BTS)

Base Station Controller (BSC)

Unlicensed Wireless Network (e.g., WiFi, Bluetooth, etc.)

IP Access Network

UMA Network Controller (UNC)

Unlicensed Wireless Network (e.g., WiFi, Bluetooth, etc.)

IP Access Network

+ SIP Base Station Controller (BSC)

Core Mobile

Network

Core Mobile

Network


Overall Roaming Scenario

IP Networks

Hot Spots

Enterprise

Home or Remote Office

Network 11Mbps

100MbpsUp to

380kbit/s

~1Mbps

WLANWLANWLAN Ethernet & WLANEthernet & WLANEthernet & WLANDSL/CableDSL/CableDSL/Cable GPRS/UMTSGPRS/UMTSGPRS/UMTS











Enterprise Seamless Mobility

Enterprise-centric

Mobility application resides within Enterprise

High degree of mobility/good feature transparency

Requires dual-mode handsets

Carrier-centric

Mobility application handles service-provider signaling

Application integrated with CCM

Very high degree of mobility/ transparent feature set

Requires dual-mode handsets

CellularNetwork

CiscoCallManager

MobilityApplication

APs

Local Network


Seamless Internet ConvergenceSwissCom Mobile Unlimited

With automatic selection of the connection the software calls up a list of priorities with all the supported networks (GPRS, UMTS, Public Wireless LAN) and connects you to the best network with the highest priority. The system automatically switches between SwissCom Mobile’s UMTS, GPRS, Public Wireless LAN networks when the quality of the reception changes. This process is called “Seamless handover”.

Unlimited data manager

Seamless roaming and handover GPRS, WLAN and UMTS

Chooses fastest possible connection


Enterprise Centric Mobility Solution

Operator Infrastructure

Nokia S60 DeviceCCX CompatibleNokia SCCP Client Nokia Mobile VPN*Nokia Intellisync *

Push Email+PIM

Nokia Device Manager*

CiscoWLAN AP

CiscoCallManager

Enterprise Infrastructure

CiscoIP Phone

Cisco CallManagerCM Express (ISR)CCM user licenseCisco Mobility Manager/Mobile ConnectCisco WLANVPN3000/Firewall*

Cisco Mobility Manager

CiscoISR

Nokia SCCPMobile Client

CiscoUnity

* Optional

GSM Account

DTMF/Data Path Signaling

Dual Mode Mobility Solution—Phase I Nokia and Cisco Components

Mobile Network

Fixed Network


Carrier-Centric Mobility Solution

Personal number (SNR)Find Me/Follow MeVoice VPNEnterprise integration—multi-device—any PBX

PRI

#1422

Enterprise A

Enterprise B

Enterprise C

CiscoBTS

Cisco PGW

App. Server

Enterprise CExt. 1422

Mobile 794-2808

Enterprise AExt. 1422Mobile 654-3003

User Belonging to C Dials 1422

SIPSIP

SIP

SS7

Camel

MSCGw

MSC Cisco AS5400

MTS—FMC Architecture Overview

PRI

#1422

PRI

#1422

TAPPS


IMS Gaining Prominence Beyond MobilityConcept Used Across Segments

Mobile

Since 19993GPP ⇒ IMS

3GPP2 ⇒ MMD

Wireline

Since 2004 Since 2005

Cable

ITU ⇒ ITU SG13 NGNETSI ⇒ TISPAN

ATIS ⇒ NGN

CableLabs ⇒ PacketCable 2.0

IETF Protocols

Many Efforts, Dynamically Evolving, but All Focused on SIP


Common “IMS” Elements and Segment Differences

Mobile Wireline

Cable

• PDP Access specific focus

• GSM Wireless networking in 3GPP, CDMA wireless 3G networking in 3GPP2

• Resource and admission control subsystem

• Network attachment subsystem

• Firewall/NAT traversal and QoS over Cable HSD

• Policy enforcement for multimedia services

• Access and interconnect border control

BGCF MGCF CSCF SEGPDF HSS/SLF SGW

IMS MGW MRFC/MRFP

Common IMS Elements

Vendor IMS Strategies Must Be Flexible to Adapt to Each Segment’s Needs


New value chains and business modelsStrategy for the FMC provides

Content providerContent aggregatorService provider/i.e.MVNE/Pipe providerCustomers/communities/WEB 2.0


Mobile view on FMC – how the business is transforming

ACCESSACCESS

APPLICATIONSAPPLICATIONS

LTE MNVE DVBT/H/C WLAN MESH GUERRILLA WiMax

/+other BWA/802.20

VoIP IMS CONTENTAGGR.

DRMPKI

IPTV/incl. VoD/

WEB2.0TELEPRESENCE

VPN/remote office/

MANAGEDSERVICES

window of existing revenue generators

sliding in time

CSD HSCSD GPRS EDGE UMTS HSDPA HSUPA LTE

ACCESSACCESS AIPN /All IP Network/

circuit switched voice + vas

APPLICATIONSAPPLICATIONS LEG

AC

Y M

OB

ILEFU

TUR

E M

OB

ILE


Mobile view on FMC – how the business is transforming

ACCESSACCESS

APPLICATIONSAPPLICATIONS

LTE MNVE DVBT/H/C WLAN

VoIP IMS CONTENTAGGR.

DRMPKI


Summary

Ongoing market pressure and technology transformation triggers convergence of fixed and mobile infrastructure and services

Fixed mobile convergence will happen over IP and be fueled by mobility, broadband and wireless LAN rollout

No single architecture exists to address all aspects of service convergence

Cisco as leader in SIP technology and VoIP is ideal partner for voice convergence

Cisco Intelligent Information Network adressing all mobility andconvergence capability on the network layer

Cisco product portfolio complemented by strong ecosystem of partners


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Documents

Fixed Mobile Convergence Business approach Mode Overview Dual-mode Handset Private Network Private Network Base Transceiver Stations (BTS) Base Station Controller (BSC) Unlicensed