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Drizzlin Media For (Client Name)
Drizzlin Media For (Client Name)
A Canola Oil Brand Of The Dalmia Continental Group
Hudson Canola Oil
Drizzlin Media For (Client Name)
Facebook Page - Hudson Canola Oil
•Our first social platform for Hudson Canola fans and users.
•Recipes and dietary advice is actively talked about. •Contests and promotions are also hosted and well-
received.
Drizzlin Media For (Client Name)
Facebook Contest - Hudson Canola Oil
•Contest was launched in November 2013.
•Received over 50 home cooked dish submissions with minimum incentives.
•Added over 200 new fans to the page.
Fan’s feedback
Drizzlin Media For (Client Name)
Facebook Content - Hudson Canola Oil
• Illustrated recipes for local dishes that appeal to the masses
• Several recipes are first tried by our team • Frequent interactions with Brand loyalists.
Drizzlin Media For (Client Name)
Blog - Hudson Canola Oil
ABOUT THE BLOG • Started in September 2013. • Original content around Interesting
recipes, food and nutrition advice is created daily.
http://www.hudsoncanola.com/blog
Drizzlin Media For (Client Name)
Hudson Canola OilBlogger Outreach Case Study
Drizzlin Media For (Client Name)
• Promote brand and product awareness leading to brand credibility
• Grow brand and product visibility on Search Engines • Generate insights from influencers to build a better
communication campaign • Finally, build an online brand community through
these influencers
Snapshot of Blogger Program
Objectives
Drizzlin Media For (Client Name)
• Over 500 bloggers reached
• 34% participation rate in product sampling!
• 43% of first 30 search results have campaign generated entries!
• 30% direct reviews generated !
• High quality product feedback on public platforms!
• Engagement created through blogger hosted contests!
• Estimated 30,000 unique views* on product reviews
Sample reviewAs of December 2013
Snapshot of Blogger Program
Outcomes
Drizzlin Media For (Client Name)
Snapshot of Blogger Reviews
Drizzlin Media For (Client Name)
3 Blogger reviews on the first page of
Google Search Results
Drizzlin Media For (Client Name)
Blogger feedback
Cooking Experience: “Think you can
make out the advantages of the oil on a longer run. I use extra virgin olive oil
for my salads, bruschetta, pasta etc...wasnt too sure if I could put Canola oil in there! since the oil isnt cooked!... but for north Indian and south Indian dishes, I did use canola oil and had no complaints. So yes, I need to read about
Canola oil a little more! I plan to try few recipes you sent as soon as my foot is
out of the cast :”))
Television Advertisement: “I have not
seen any ads in the T.V yet about the brand and I'm sure it will
take the product to new heights and also make it available in all
the big super markets like Reliance Fresh, Nilgiris,
More Etc., “
Product Quality: “The oil was good, however I felt it had a
strong smell compared to other oils. I got used to the smell but initially it gave a faint mustard oil kind of smell
that was too strong for some recipes “
On Pricing : “Yeah, I guess
price should be kept low so even middle class people
can afford in their daily cooking.
Drizzlin Media For (Client Name)
To know more about us, please visit our: !
Website: http://www.drizzlin.com Facebook page: http://www.facebook.com/drizzlin
Services Video: http://www.youtube.com/watch?v=1rGkodeEVeo Case studies: http://drizzlin.com/credentials.pdf
Thank You!