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How to Use Self-promotion, Social Selling and Social Serving on LinkedIn
1webtrafficthatworks.com
webtrafficthatworks.com
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2
Who is Adam Houlahan?
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Adam is a leading world expert when it comes to helping business owners
and entrepreneurs4
Adam and his team have helped over 3,200 people and he shares some of his
top secrets in his bestselling books, Social
Media Secret Sauce5
Adam and the team at Web Traffic That Works
also have a lifetime partnership with
Buy1Give16
Web Traffic That Works are closing in on an
amazing 400,000 impacts
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The top 5 takeaways
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#1. Be careful when self-promoting on LinkedIn.
Be sure not to spam your connections
TOP 5 TAKEAWAYS FROM THIS ARTICLE
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#2. It’s important to create genuine rapport with potential clients
before approaching them
TOP 5 TAKEAWAYS FROM THIS ARTICLE
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#3. Make sure the client you’re approaching is the right fit for you and your
business first
TOP 5 TAKEAWAYS FROM THIS ARTICLE
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#4. It’s important to understand your client's needs when targeting
them for leads, partnerships or sales
TOP 5 TAKEAWAYS FROM THIS ARTICLE
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#5. You can use LinkedIn to improve your business’ status so that you don’t need to approach clients
at all. Instead, they’ll come to you
TOP 5 TAKEAWAYS FROM THIS ARTICLE
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TOP 3 QUOTES
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“You’re always pitching, but you’ve got to pitch to
the right people at the right time”
TOP 3 QUOTES FROM THIS ARTICLE
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“It’s hard not to self-promote, but there’s a
methodology you can use to do that in a very
powerful way”
TOP 3 QUOTES FROM THIS ARTICLE
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“You want to ensure that you’re self-promoting to the
ideal client. There’s no point in doing it to someone you don’t want to work with
anyway”
TOP 3 QUOTES FROM THIS ARTICLE
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TOP 3 ACTION ITEMS
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#1. Spend one hour creating a list of traits of your “ideal client”.
This should include problems they need
solving.
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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#2. This week, share five pieces of
genuinely useful content on your
website, blog or any other relevant
platform
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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#3. Write down three ways that you could
improve the alignment between your
business and your clients
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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