What To Promote

Twitter allows you to promote Twitterprofile and Tweets. Take a decision. What do you want to promote? Twitter profile or Tweets?

STEP 1

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https://support.twitter.com/articles/142101-what-are-promoted-tweets

STEP 2

Primary Target

Target twitter audience by interest, followers and keywords. Create list of followers or target audience by specifickeywords. Activate “Expand Your Reach”to include highly searched relevant terms.

You can select twitter audience sources in two ways. Select websitevisitors /email list or Twitter IDs as audience source. You can use theseoptions either for brand publicity or to target specific audience.

Audience Source

You can target your audience by location. You can set target audienceof a specific location or audience in all available locations.

Target LocationSTEP 4

STEP 7

Select GenderYou can even target audience accordingto Gender. You can promote your tweets specifically for female audience, for maleaudience or for both.

Select TweetsNow it is time to select types of tweets. You can either composea new tweet or you can use any existing tweet as promoted tweet.

STEP 8

STEP 9

Delivery OptionThere are two different options to deliver promoted tweets. You can select “standard” option for your tweets to appear immediately or “promote only” option to promote tweets via twitter ad campaigns.

Sources:http://blog.hubspot.com/marketing/how-to-set-up-twitter-ads-campaigns

http://www.socialmediaexaminer.com/twitter-advertising/

https://business.twitter.com/solutions/promoted-tweets

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Select PlatformPromoted tweets allow you to selectpreferable mobile platforms. You cantarget andriod users or iOS users for your promoted tweets.

Select DeviceYou can make your tweets appearon any specific devices such as Desktops, Laptops, Blackberry andany others smart devices.

How To Setup Promoted Tweets

Promoted Tweets are just like ordinary tweets purchased by advertisers. The difference is you can set the target of

your tweets based on user interest, keywords, location, mobile platform and devices.